outlook_J20_bannerTo achieve a great lawn, you must not only feed the lawn, but FEED THE SOIL, too. Jonathan Green’s “New American Lawn Plan” focuses on the latter using three simple steps. In fact, you might say, that the “New American Lawn Plan” is as easy to remember as “U-S-A”:

  1. Use genetically superior BLACK BEAUTY grass seed!
  2. Stop soil compaction and stimulate soil microbes with LOVE YOUR LAWN-LOVE YOUR SOIL!
  3. Adjust soil pH levels with Mag-i-Cal!
Use genetically superior “Black Beauty” Grass Seed. The genetic improvement of grass seed is a fairly recent occurrence. Much of the credit for this progress goes to Dr. Cyril Reed Funk of Rutgers University in New Jersey. Dr. Funk was the “Einstein” of turfgrasses and his accomplishments in breeding them live on.
Jonathan Green has continued his work in our own turfgrass breeding program, developing truly, genetically superior grasses that produce a beautiful lawn. We call these grasses, “Black Beauty”.
Black Beauty varieties can root up to four feet deep, possess a dark green color, and contain endophytes for natural insect resistance. Black Beauty also has a waxy leaf coating, like that on apple skin, making them incredibly heat and drought tolerant.
A grass is only as good as the seed it’s grown from. Black Beauty grass seed products are unequalled in the market and will provide a lawn that the homeowner will never forget!
Stop soil compaction and stimulate soil microbes with Love Your Lawn-Love Your Soil. Healthy soil is fundamental to healthy lawns. Bacteria, fungi, and algae are examples of beneficial microbes that help decompose organic matter via countless biological, physical, and chemical interactions in the soil. Air and water play a vital role in these reactions, too. Maintaining a biologically active soil – rich in organic material and increasingly porous – is essential to long-term turfgrass vigor.
In order to encourage the soil biology, Jonathan Green has developed Love Your Lawn-Love Your Soil. This amazing product FEEDS soil microbes with organic humates, amino acids, and sugars to make the soil become more alive while, at the same time, loosens compacted soil for deeper air and water penetration into root zones.
Adjust your soil pH with Mag-i-Cal. Soil pH is how acidic (sour) or alkaline (sweet) the lawn soil is. Grass grows best in a pH range of 6.3 to 6.8. If your pH is too acidic, then you can be wasting up to 75% of your lawn fertilizer! Having the proper pH increases the ability of grass plants to utilize these “idle” nutrients.
Jonathan Green’s Mag-i-Cal naturally balances soil pH levels with a highly soluble form of calcium that is instantly available to the plant. Mag-i-Cal also fortifies soil with humates to further encourage microbial life.
Once the issues above are addressed, a revolutionary, but quite logical, lawn plan emerges. It’s a plan that deals with the underlying causes – and NOT symptoms – of poor turf. You see, growing a beautiful lawn is not that hard once you get the basics right. Jonathan Green’s “New American Lawn Plan” – and its fundamental “U-S-A” principles – accomplishes the basics for you.
Order Now Using Program Number: J20S7