Spring Starts Here: Drive Early-Season Sales with Scotts®
April marks the true start of the lawn and garden season, and for retailers, it is one of the most important windows to capture early demand and set the tone for a successful spring. As homeowners begin to prep their lawns and outdoor spaces, trusted brands like Scotts continue to lead the way in driving traffic, repeat purchases, and strong margins.
Stocking the right Scotts products now ensures your customers have everything they need to get results early—and come back for more throughout the season.
Feed, Seed, and Strengthen Early
Early spring is all about building a strong foundation. Customers are actively looking for solutions that green up lawns, prevent weeds, and repair winter damage.
Key categories to prioritize:
Step 1
- Fertilizers & Crabgrass Preventers – Essential for early-season lawn care programs
- Grass Seed & Patch Repair – High-demand items for bare spots and overseeding
- Lawn Soil & Conditioners – Help improve seed success and root development
Capture the Weed Control Window
April is prime time for pre-emergent and early weed control, making this a major sales driver.
Featured solutions:
- Scotts Turf Builder Crabgrass Preventer
- Scotts Weed & Feed programs
- Spot treatments for fast, visible results
- Educating customers on timing is key—once weeds emerge, the opportunity shifts. Retailers who highlight this urgency can significantly boost early-season sell-through.
Expand Into Outdoor Living Add-Ons
While lawn care leads the season, customers are also beginning to refresh their outdoor spaces. Pair Scotts lawn solutions with complementary categories to maximize basket size:
- Mulch and soil for garden beds
- Grass seed paired with starter fertilizer
- Lawn care tools and spreaders
Cross-merchandising these categories helps position your store as a one-stop destination for spring projects.
Retail Tip: Build Programs, Not Just Products
Today’s customer is looking for guidance, not just items. Create simple, easy-to-follow lawn care programs using Scotts products:
- Step-by-step signage
- “Start Here” bundles
- Staff recommendations for early-season success
This approach builds confidence, increases loyalty, and encourages repeat visits throughout the season.
Drive Traffic with Trusted Results
Scotts remains one of the most recognized and trusted names in lawn care. Featuring the brand prominently—both in-store and online—helps convert shoppers who are ready to act on their spring lawn goals.
With April demand accelerating, now is the time to ensure your inventory is aligned with what customers are actively searching for.
Shop Scotts® at Arett
Get ahead of the season and stock up on proven performers your customers trust.
Shop Scotts® products now on Arett.com and set your store up for a strong spring season.