Purchasing Jackson Pottery for 2020 is more than just chasing the latest trend; it’s about being prepared for a whole new buyer.
The game has changed. With Millennials representing 30% of US shoppers, is it time to adjust your buying patterns? Perhaps your average clientele skews older and is still spending a great deal on larger, outdoor spaces. After all, buying for them is a large part of your business. However, the incoming tide of Millennial shoppers is projected to change its spending habits in 2020, increasing to $1.4 trillion or more. Opportunity knocks. It’s imperative that we tap into who they are when you plan your upcoming pottery buys. Aside from marketing essential oils, gluten-free products, and Netflix subscriptions, we appeal to this market by recognizing a few key elements of the Millennial mind.
While moving is on a downward trend in the US, Millennials still lead the pack representing over 40% of all movers. Most garden centers need larger planters to accommodate the landscape trade and the well-established homeowners. For Millennials, however, buying gargantuan planters that are meant to last a lifetime is not very likely. Instead, they look for ideas to spruce up their living area. A varied selection of small, succulent-friendly planters well positioned in your store is key to capturing their eye. Jackson Pottery’s Small Crete offerings are a great option for anyone looking to make a subtle, but impactful statement for the inside of their home. The natural, unfinished, lightweight cement embraces multiple contemporary design trends, giving your garden center a mass appeal in a single product line.
Everywhere you look, lifestyles are now aimed at simplicity and minimalism. This is no different when it comes to pottery. Clean lines and contemporary shapes continue to rule for younger buyers and trendsetting designers. Jackson Pottery’s Garden Glazed collection offers contemporary shapes in smaller, simple pieces to put the finishing touches on outdoor decks and patios with limited space. Saucers are optional (but recommended) to offer surface area protection – especially since younger people are choosing to rent instead of buy homes.
Giving Back Matters
Millennials want to know how businesses are making a difference; purpose and value are extremely important to them. While previous generations often kept their charitable involvement private, Millennials wear causes on their sleeves to promote awareness. Over 80% of this generation expects companies to make a commitment to charitable causes. Partnering with companies that offer something greater than the product itself will strike a deep chord with your younger customers. Offering your customer the opportunity to shop and give back is key to remaining relevant.
Don’t have a cause tied to pottery? Join with us! Jackson Pottery is committed to giving back 1% of our sales from our Designer Glazed and Vintage Glazed pottery lines to our friends at Tiny Hearts of Hope in Vietnam.
Opportunities in 2020
Whether buying lightweight interior planters or simple, clean-lined glazed pottery, you have an incredible opportunity to continue to meet the needs of multiple generations of customers with the robust offerings found in our 300+ page display catalog. The entire line of Jackson Pottery is available through Arett Sales as both a cross-dock/warehouse or drop ship program.
To place an order, contact your Arett Sales Rep, call 800-257-8220 and mention vendor #J40, or click the links below.
Order Our Pallet Program: J40PS119
Order Our Drop-Ship Program: J40PS219