As a lawn and garden retailer, you understand the importance of providing your customers with top-notch products that deliver effective solutions for their home and garden needs. One such product that stands out in the market for its efficacy and ease of use is the Ortho® Home Defense® Insect Killer for Indoor & Perimeter. This powerful insect killer spray is designed to tackle the toughest home-invading insects, ensuring a bug-free environment for your customers both indoors and outdoors. Here’s why Ortho® Home Defense® should be a staple on your shelves and how you can effectively market it to your customers. 

Unmatched Protection and Versatility

Ortho® Home Defense® Insect Killer for Indoor & Perimeter is formulated to kill a wide range of common household bugs, including ants, cockroaches, spiders, fleas, ticks, and even scorpions. The product provides a long-lasting bug barrier of up to 12 months against ants, roaches, and spiders on non-porous indoor surfaces. This extensive protection makes it a go-to solution for homeowners looking to safeguard their living spaces from persistent insect problems. 

Easy and Accurate Application

One of the standout features of Ortho® Home Defense® is the Comfort Wand®. This easy-to-use continuous spray wand allows for precise and effortless application, eliminating the need for bending, pumping, or experiencing hand fatigue. The Comfort Wand® ensures that users can apply the insect killer accurately both indoors and outdoors, making it a convenient option for those who want to maintain a pest-free environment with minimal effort. 

Indoor and Outdoor Use

Versatility is key when it comes to pest control, and Ortho® Home Defense® does not disappoint. It can be confidently used indoors in areas such as kitchens, bathrooms, doors, and windows, as well as outdoors around the perimeter of foundations, patios, decks, and garages. This broad application range means your customers can rely on a single product to address multiple pest control needs. 

Effective and Safe Formula 

The Invisi-Shield Technology formula of Ortho® Home Defense® is another selling point. It dries clear, dries fast, and emits no fumes, making it safe for use in homes with pets and children when used as directed. This reassuring safety feature is something that can resonate with customers who prioritize the well-being of their household while dealing with pest problems. 

Marketing Tips for Retailers 

  • Highlight Long-Lasting Protection: Emphasize the 12-month protection feature against ants, roaches, and spiders on non-porous indoor surfaces. Customers appreciate long-term solutions that offer value for money. 
  • Demonstrate Ease of Use: Showcase the Comfort Wand® in action through in-store demonstrations or videos on your social media channels. Visual demonstrations can effectively communicate the product’s user-friendly design. 
  • Versatility and Safety: Make sure to inform customers about the product’s safe and versatile application both indoors and outdoors. Highlight its odor-free and fast-drying formula. 
  • Preventative and Reactive Treatment: Educate customers on the importance of using Ortho® Home Defense® both as a preventative measure and a reactive solution after spotting insect activity. Encourage seasonal re-treatment for optimal results. 

Conclusion 

Ortho® Home Defense® Insect Killer for Indoor & Perimeter is a comprehensive solution that addresses a wide range of pest control needs with ease and efficiency. By stocking this product, you are providing your customers with a reliable, long-lasting, and user-friendly option to keep their homes insect-free. Make sure to leverage its key features in your marketing strategies to drive sales and enhance customer satisfaction. 

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