Merchandising Made Easy With Stokes Select® Birding Products

Hiatt Manufacturing, Inc., along with Don and Lillian Stokes, America’s #1 birding experts, have created the most complete bird feeding system available. The innovative technology, original design, and unprecedented quality of the Stokes Select® products, combined with the birding expertise of Don and Lillian Stokes, have allowed Stokes Select to make a strong entrance into the birding and nature market.

The Stokes Select program lets you choose a coordinated line of the most popular Stokes Select allows you to provide your customers with a bird feeding system designed specifically for bird feeding success and products tested and certified by America’s most trusted birding team, Don and Lillian Stokes.

In addition to the complete Stokes Select program, Hiatt Manufacturing, Inc also brings you Belle Fleur® Wild Bird Products. This is a collection of feeders, specialty poles and brackets developed utilizing many of the same features as Stokes Select, but bring additional color and decorative elements to your total wild bird

All products are labeled with bird feeding tips as well as specific product features. The packaging also displays photographs of birds the feeder attracts, seeds to use with the feeder, and accessory and hanging options for the feeder. Many items are available individually, attractively packaged for easy gift-wrapping or gift giving, and a portion of the profits from each Stokes Select product goes to bird habitat and conservation.

Additionally, the Stokes Select & Belle Fleur programs include a number of merchandising display packages. The displays are quickly noticed for their bright and colorful signage. The simplicity and ease of the Stokes signature “Easy Steps to Bird Feeding Success” outlined on each display attract birding beginners, seasoned experts, and even gardening enthusiasts. The clear and helpful advice on each display and product package ensures that Stokes Select and Belle Fleur product sells itself.

Merchandising 

Hiatt Manufacturing, Inc makes it easy for retailers to successfully carry birding products by simplifying and solving a number of retail challenges. Understanding that stores have different needs and capacities means developing a number of merchandising display options. Hiatt Manufacturing, Inc has many options for all sizes and types of stores.

We have a selection of planogram options ranging from 4-ft to 16-ft assortments. In addition, we have floor displays that may be placed in-store, in a garden center or used as part of an end cap to encourage additional sales in high traffic areas. The assortments and displays are expertly designed to showcase the complete line of bird feeders, birding accessories, and Stokes books.

We also offer an assortment of in-store solutions – including deck rail and bird pole displays, signage, and off-shelf hangers/holders.

Education

Part of successful retailing is customer education. Customers have a lot of questions, but most stores don’t have the manpower to answer all of them. Let the products answer the questions and help the customers educate themselves with the Bird Feeding Answer Center. The bright and attractive display signage features an easy-to-read chart showing customers which feeders and seed attract certain birds.

The signage also features bird feeding tips from Don and Lillian Stokes, the birding experts behind Stokes Select®. Beautiful full-color photographs offer helpful product combination suggestions. The signature “Easy Steps to Bird Feeding Success,” however, will catch your customers’ attention first. The four-step approach to bird feeding showcases the ease and simplicity of making the right birding purchase. The four-step process attracts customers to a program, a structured buying guide that will result in return sales.

The key to merchandising bird feeding products is to remember that once you help a customer feed birds successfully, you gain a customer for life. Every display, product, and sign is geared toward results. Hiatt Manufacturing, Inc, with our brands Stokes Select® and Belle Fleur®, has worked hard to ensure that when you carry our products and merchandising systems your store enjoys retail and sales success.

Order Now Using Program Number: H58B1