As the growing season winds down, many homeowners assume their lawn care routine can pause until spring. But for those who know better — and for retailers who want to educate their customers — late-season lawn care is one of the most important times of the year. 

Fall feeding with a quality winterizer helps lawns recover from summer stress, strengthen roots, and prepare for a vibrant spring green-up. And when it comes to trusted performance, Scotts Turf Builder® WinterGuard® remains the go-to solution for lawns across the Northeast and beyond. 

Why Late-Season Feeding Matters 

In late fall, grass plants stop growing above the soil, but the root systems remain active until the ground freezes. Feeding during this period ensures nutrients are stored for the winter months — setting the stage for stronger, healthier turf in spring. 

By promoting Scotts WinterGuard Fall Lawn Food and WinterGuard Plus Weed Control, retailers can help homeowners: 

  • Strengthen root systems before winter dormancy 
  • Improve spring color and lawn density 
  • Build resistance to disease and drought stress 
  • Minimize bare patches and thinning 

Encouraging your customers to feed their lawns right before the first frost is a powerful way to keep them engaged beyond the peak growing months — and it helps you extend your lawn care sales season. 

Best Scotts Products for Late-Season Lawn Care 

When stocking for the final months of the year, focus on proven performers in the Scotts Turf Builder® lineup. These products deliver measurable results and are easily merchandised for end-of-season promotions. 

1. Scotts® Turf Builder® WinterGuard® Fall Lawn Food 

The essential fall feeding formula that strengthens roots, improves nutrient absorption, and sets up a faster spring recovery. 

Retail Tip: Display this product near rakes, spreaders, and leaf bags with signage reading “Feed Your Lawn Before Winter.” 

2. Scotts Turf Builder® WinterGuard® Fall Weed & Feed 

Combines the benefits of a winterizer with broadleaf weed control, making it a convenient 2-in-1 solution for homeowners looking to tidy up lawns before the snow. 

Retail Tip: Promote as a “final step” for lawn perfection before winter dormancy. 

3. Scotts EZ Seed® Patch & Repair Mix 

Ideal for filling in bare or thin spots before the cold sets in. A great add-on sale alongside winterizers. 

Retail Tip: Pair EZ Seed® with WinterGuard® for a complete “Fall Lawn Recovery Kit.” 

Retail Merchandising Ideas 

Late fall can be a slower retail period, but smart merchandising keeps traffic steady and helps clear inventory before winter. 

Here’s how to boost sales: 

  • Feature a “Last Chance to Feed” endcap near store entrances. 
  • Cross-merchandise with seasonal items — leaf bags, spreaders, garden gloves, and soil. 
  • Bundle promotions: Offer a discount on EZ Seed® with any WinterGuard® purchase. 
  • Educate your team: A knowledgeable staff can easily convert browsers into buyers by explaining the benefits of late-season feeding. 

Plan Ahead for Spring 

Retailers who plan now set themselves up for success later. Late fall is the perfect time to: 

  • Order early spring pre-emergents like Scotts Step 1 or Halts® Crabgrass Preventer 
  • Refresh displays for January and February traffic 
  • Educate customers on how late feeding sets the foundation for greener lawns in spring 

By promoting Scotts Turf Builder® WinterGuard®, you’re not just selling another fertilizer — you’re providing your customers with a proven solution for healthier lawns and a stronger start next year. 

Stock Up Now

Don’t miss the final opportunity to extend your fall sales season with late-season lawn care essentials. Shop Scotts Winterizers, EZ Seed®, and more at Arett.com. 

Help your customers finish the season strong — and start next year even stronger. 

Shop Now
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