Make Fall Lawn Care a Stronger Selling Season with Scotts
Fall is more than the end of the lawn care season. For many homeowners, it is the best opportunity to repair summer damage, fill bare spots, control weeds and prepare their lawns for winter. For retailers, that creates a timely opportunity to help customers complete essential fall projects with trusted Scotts solutions.
Scotts’ fall assortment covers the key lawn care needs shoppers bring into stores: feeding, weed control, seeding, repair and application. By stocking these products together and merchandising them as a complete seasonal program, retailers can make lawn care easier for customers while encouraging larger, project-based purchases.
Help Customers Recover from Summer Stress
Months of heat, drought and foot traffic can leave lawns thin, dry or damaged. Fall provides favorable conditions for recovery, particularly for cool-season lawns.
Scotts Turf Builder WinterGuard Fall Lawn Food helps grass recover from summer stress while supporting strong root development before winter. It can be used on any grass type and is designed for one fall application between August and November. For customers looking ahead to a healthier lawn next spring, this product provides a clear and easy-to-understand solution.
Retailers can strengthen the sale by positioning fall lawn food with Scotts spreaders. Customers purchasing fertilizer often need the right application equipment, making this a natural cross-merchandising opportunity.
Offer a Two-in-One Weed and Feed Solution
Fall is also an important time for controlling actively growing lawn weeds. Scotts Turf Builder WinterGuard Fall Weed & Feed combines fall feeding with control of more than 50 listed weeds, including clover, dandelion and plantain.
This product appeals to customers who want to complete two lawn care tasks with one application: feeding the grass and treating existing weeds. Because weed-and-feed products have specific application requirements and grass-type restrictions, store associates should encourage shoppers to review the label carefully before use. View WinterGuard Fall Weed & Feed.
Capture Fall Seeding and Repair Projects
Cooler air temperatures combined with warm soil make fall an ideal time to seed many cool-season lawns. Scotts offers several options for customers repairing bare areas, overseeding an existing lawn or establishing new turf.
Key products featured in the Scotts fall assortment include:
Scotts Turf Builder Rapid Grass Sun & Shade Mix
Scotts Turf Builder Rapid Grass Tall Fescue Mix
Scotts Turf Builder Rapid Grass Southern Gold Blend for Tall Fescue Lawns
Scotts Turf Builder Grass Seed Fall Mix combines seed, fertilizer and soil improver to support root development and establish growth before the first frost when used as directed. It is designed for full sun and light shade and can be used for either new lawns or overseeding.
Offering multiple seed blends also allows retailers to serve customers with different grass types, light conditions and project sizes. Clear shelf signage can help shoppers identify the appropriate product for sun and shade, tall fescue lawns, bare-spot repair or broader overseeding projects.
Build a Complete Fall Lawn Care Destination
Rather than displaying each item separately, create a dedicated fall lawn care section organized around common customer needs:
Feed for winter: Fall lawn food
Feed and control weeds: Fall weed-and-feed products
Repair and overseed: Fall grass seed and Rapid Grass mixes
Apply with confidence: Broadcast and handheld spreaders
This problem-and-solution approach simplifies the shopping experience. It also helps associates recommend everything a customer needs to complete the project instead of sending them home with only one component.
Educational signs can reinforce a few simple steps: identify the grass type, choose the right product, check the application window and follow all label directions. Scotts also provides seasonal guidance that retailers can use to support customer conversations and staff training.
Stock Up for the Fall Opportunity
Customers may think lawn care ends when summer does, but fall is a critical season for lawn recovery and preparation. A well-planned Scotts assortment gives retailers solutions for the most common fall lawn projects while creating opportunities to sell fertilizer, weed control, grass seed and application equipment together.
Stock your store with Scotts fall essentials and help customers take the right steps now for stronger, healthier lawns next spring. Contact your Arett Sales representative to review available products or shop directly on Arett.com!
