Fertilizing Made Easy With New Hose-End Sprayers!
Gardeners Who Fertilize More Often, Buy More Often
We conducted extensive research that revealed two important facts:
- Fertilizer sales drop after spring. Most homeowners make one large purchase of fertilizer per year—most often in early spring—and use it up during their initial planting. After that, they are less willing to take on larger gardening projects, but they still want to care for their gardens.
- Organic gardeners would fertilize more often if it took less effort. Your customers want to grow healthy gardens and nurture their plants on a regular basis. However, they don’t always want to mix dry fertilizer into the soil, the labor intensive method traditionally required for organic gardening.
These facts reveal a problem, but Dr. Earth® saw the opportunity to provide the solution. Repeat sales are the core essence of any successful business. We understand that. We discovered that we could increase fertilizer sales in spring, and during the off season, by increasing the frequency of applications. And we can increase the frequency of applications by making them easier.
It was clear that “the future of organic” needs to be easy, so we have literally created a new category, an entire line of liquid organic fertilizers packaged in high-quality designer hose–end bottles. The result is that gardeners will feed their plants more often.
Like everyone else these days, organic gardeners lead busy lives, but they want to do the right thing. They deserve a wide selection of organic products that are easy to use and highly effective. Synthetic fertilizer products using hose–end sprayers have existed for decades and have been very successful because of their convenience. That has been their advantage, until now. Finally, through another Dr. Earth® innovation, organic gardeners can enjoy that same convenience in a complete selection of organic products, designed to meet the needs of every plant they buy.
When feeding the garden is as fun and easy as connecting one of our bottles to a hose every couple of weeks, your customers will do so as often as 6 to 10 times per year. And every time they do, they will need to purchase new bottles for each plant category they own. This creates substantial volume-based growth for retailers while providing ground-breaking technology for consumers. Irresistible convenience and effectiveness will keep them coming back for more.
Organic gardening is now mainstream gardening. Organic product consumption is rapidly increasing worldwide. This is our greatest opportunity to support organic gardeners. This is also your greatest opportunity to grow your fertilizer sales. We understand the organic market and can supply it better than anyone. By focusing our support on the mainstream organic home gardener, we support your business and the entire organic movement.
Gardeners will still use our dry organic fertilizers at the time of each planting or at the beginning of each season, knowing these fertilizers feed for months with ProBiotic® inside. Our liquid fertilizers should never replace our dry fertilizers. They were created to increase the frequency of organic fertilizer applications.
We have a colorful vision for growth, yours and ours, based on research and brilliantly enhanced with a rainbow of attributes.
This is the crowning achievement in our colorful kit branding concept of combining soils, pest killers, and dry fertilizers into kits, for maximized sales. Offer your customer everything—unsurpassed organic products packaged with the ultimate convenience of hose–end sprayers, all in jewel tones that match plant-specific kits, impossible to ignore or resist. The future of organic is here!
Order Now Using Program Number: D71S1