As the Holiday Season is here, we start to review and take into account what has unfolded in the world of Lawn and Garden in the previous year. Two issues always seem to come to the forefront: Where did my margins go? Which lines are being sold in the mass merchant channels? It is a […]
Natural Guard
How the VPG Success Story Began
The ferti-lome people – a “voluntary purchasing group” (VPG) – began operations in 1968. At that time there were only 4 members, and the entire line was one green bag of lawn fertilizer. Today There are approximately 8,000 dealers doing business in 49 states, merchandising 3 complete brands of fertilizers and pesticides consisting of over […]
