Sun Gro: New Ways to Boost Sales and Shelf Presence

Edible Lifestyle Promotions: “Gro Your Own” is the slogan for the new edible lifestyle marketing campaign. This new campaign is designed to appeal to both retailers and consumers and promote OMRI Listed® products in the Black Gold®, Fafard®, and Sunshine® brands. The grow-your-own-food movement is hot! Sun Gro’s organic mixes and amendments yield outstanding edibles—making it easy to “Gro Your Own.” This edible lifestyle campaign will be promoted via trade ads, product videos, pamphlets, and web articles to help growers cultivate outstanding organic food crops with Sun Gro products.

 The following OMRI Listed® products will be promoted in the “Gro Your Own” campaign:

  • Black Gold® Natural & Organic Potting Mix
  • Black Gold® Seedling Mix
  • Black Gold® Waterhold Cocoblend Potting Mix
  • Black Gold® Just Coir
  • Black Gold® Earthworm Castings
  • Black Gold® Garden Compost Blend
  • Fafard® Natural & Organic Potting Soil
  • Sunshine® Natural & Organic Professional Growing Mix
  • Sunshine® Advanced Mix #4 Growing Mix
  • Sunshine® Advanced Rain Forest Blend
  • Sunshine® Advanced Ultra Coir

Refreshed Black Gold® Packaging: From coast to coast the eye-catching new Black Gold packaging has gotten great positive feedback from distributors, dealers, and retailers. Only the look has changed. Premium Black Gold products still contain the same high-quality professional ingredients that set them apart from competitor brands. The slogan says it all: Beauty on the Outside. Quality on the Inside™.

The dynamic new Black Gold packaging features:

  • A updated Black Gold logo incorporating the classic gold vignette
  • Bold, modern, attention-grabbing fonts
  • A color-coded identifier “shield” to highlight the product name
  • Eye-catching flower and vegetable images that “pop” against the bag’s black background
  • Attention-grabbing callout badges and logos that highlight special product information, such as RESiLIENCE®, OMRI Listed®, 6-month feed, and more

Free Sun Gro Retail App!: Perfect for home and garden retailers and their employees, the Sun Gro Retail App puts product insights and resources at your fingertips. With the app you can:

  • Get current product details for Black Gold®, Fafard®, Sunshine® and Sunshine® Advanced brand products.
  • Use the ‘What’s in the Mix?’ section to discover major mix ingredients and what they do.
  • Help customers find the right products with handy product ingredient charts
  • Keep up to date with trial results of RESiLIENCE®, our patented silicon additive that makes plants stronger.
  • Use the easy search to find products based on ingredients and applications.

Visit www.sungro.com/apps to learn more and download the app on Android or Apple phones and tablets.

Sun Gro Store Finder: Add your name to the Sun Gro retailer store finder. Creates traffic!

Consumer Mail-In Rebate Coupons are available for Black Gold®, Fafard®, Sunshine® and Sunshine® Advanced potting and speciality mixes to make Sun Gro products even more accessible to gardeners. Consumers can receive $3.00 back on the purchase of $10.00.

In Season Saving on Large Bags of Black Gold®!: Buy now and save up to 20% on your next Black Gold® order from Arett with the Black Gold® BIG BAGS out of the Warehouse Promotion. Three SUPER PROMO DEALS:

  • 2 cu. ft. Black Gold All Purpose – S84 14101022P
  • 2 cu. ft. Black Gold Natural & Organic – S84 14020402P
  • 2 cu. ft. Black Gold Moisture Supreme Container – S84 14130002P

Order Now Using Program Number: S84S1

© 2017 Sun Gro Horticulture Canada Ltd. All rights reserved.
® RESiLIENCE, Fafard, Sunshine Advanced, Sunshine, Ort Expertise is Growing and Sun Gro are registered trademarks of Sun Gro Horticulture Canada Ltd.
® Black Gold is a registered trademark of ODIN Enterprises II, LLC. Used under license.
™ Beauty on the Outside, Quality on the Inside is being used as a trademark of Sun Gro Horticulture Canada Ltd.