An emerald green lawn is a welcome sight that beckons you to enjoy the great outdoors. Besides being impressive, turf that is deep green in color is healthy and vigorous, and likely to ward off any weeds, pests and diseases that come along.

If you’re watering grass properly, but it’s pale green or yellow instead of dark green, your turf is most likely nutrient deficient. Yellow lawns generally lack key nutrients such as iron and nitrogen. Such deficiencies cause grass to experience growth problems, including chlorosis, a condition that occurs when the green chlorophyll in the grass leaf tissue doesn’t develop. Chlorophyll fails to be produced when there is a lack of iron in the turf. With mild iron deficiencies, lawns will yellow. With severe iron chlorosis, turfgrass can die. Iron and nitrogen deficiencies can occur simultaneously.

If you’ve ever admired an ultra-green lawn and wondered how it could be so vibrant, most likely it has been supplemented with iron. Feeding turf a high-quality iron product, such as Pennington’s newly formulated Ironite® Mineral Supplement 1-0-1, provides lawns with soluble iron and other key ingredients. The updated formula contains:

  • 20 percent iron. That’s 33% more iron per square foot than the original formula! Adequate iron helps ensure a healthy, deep green lawn that doesn’t grow excessively.
  • 1 percent nitrogen, with 50 percent of the nitrogen content being slow release. Sufficient nitrogen results in healthy, vigorous turfgrass growth. Slow release nitrogen is ideal, as it leads to even grass growth, won’t burn the lawn and surrounding plants, and is longer lasting, which means less frequent fertilizing.
  • AST® (Advanced Soil Technology.) A linear polymer, AST® improves the physical characteristics of soil, which ensures maximum plant performance. It also helps to improve water penetration and minimizes soil loss.
  • Beneficial microbes. Healthy soil contains a dynamic, microscopic ecosystem teeming with life. Beneficial microbes increase organic activity in the soil, assisting grass and plants in taking up and using naturally occurring nutrients in the soil, resulting in a greener lawn.

Ideal for summer application, Ironite® Mineral Supplement 1-0-1 provides the greening a cool-season lawn may need during hot weather, without the stressful nutrient uptake of lawn fertilizer. Ironite® also provides warm-season turf a green-up without the turf fertilizer-induced growth surge that results in additional mowing.

Ironite® Mineral Supplement 1-0-1 also works well on flowers, vegetables, shrubs and trees. It’s for all soil types and is non-burning and non-staining (when used as directed), unlike many other products on the market.

A healthy, attractive lawn is within reach if your customers choose the right mineral supplement product to enhance their turf. When they apply Ironite® Mineral Supplement 1-0-1, they will soon be looking at a yard full of vibrant, green grass.

For best results, they should use Ironite® Mineral Supplement 1-0-1 throughout the year in conjunction with their regular fertilization program. They should always apply the product according to the directions on the package.

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Ironite is a registered trademark of Central Garden & Pet Company. AST and Advanced Soil Technology are trademarks of Encap, LLC.