Digital Marketing:

Digital has become one of the most effective ways to communicate with your customers and drive foot traffic into your stores. However, this new style of communication is not just taking product or price promotions from print vehicles and placing them on digital communication platforms. The optimum format for these – whether blog entry, email message or Facebook post – is to educate the reader on the selected topic, weaving the associated products into the text and positioning your store and associates as THE experts in any gardening project. That means content is critical to the success of these efforts. Espoma Organic posts blogs weekly and this content is available for you to use in your digital advertising campaigns. Visit the blog at http://www.espoma.com/espoma-blog/.

There is also great video content for you to share and embed in your own campaigns at www.youtube.com/espomavideo.

Ask your Espoma Territory Sales Manager how to get started with this fresh new content.

Late Winter:

There are still sales to be made indoors with the four new Espoma Organic indoor plant foods. These 8 oz. liquid concentrates contain natural proteins and beneficial microbes that provide beautiful results. Each has the new innovative Easy Dose cap for a perfect pour every time with no measuring and no mess.

Watch the Easy Dose video here.

Be sure the new Organic Indoor! Houseplant Food, Organic Cactus! Succulent Plant Food, Organic Orchid! Bloom Booster, and Organic Violet! African Violet Plant Food are all on your winter sets now!

Getting Set for Spring:

Bio-tone Starter Plus:

Talk to your Arett Sales Representative about Espoma Organic’s Bio-tone Starter Plus – the ultimate starter plant food. Bio-tone Starter Plus combines all natural and organic plant nutrients with humates, exclusive Bio-tone Microbes and both Endo and Ecto mycorrhizae. The result is a plant food that grows new root mass very quickly to ensure transplant success. It’s like an insurance policy for your customers, reducing returns and costly replacements.

Final thought:

Soon, there will be new hires that will need training and old hands that might need a refresher on organic gardening products. Be sure to sign up and complete the Espoma Organic Certified Dealer program to train staff. This innovative program is available 24/7 at espomadealer.com to keep associates current on how and why Espoma Organic products can help customers succeed in all of their gardening projects.

Plan now for a profitable spring selling season!

Order Now Using Program Number: E60E1

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