Put Some DRAMM Color In The Garden This Season

Select the perfect water pattern with Dramm’s new RainSelect™ Rain Wand™ and ColorStorm™ 4-Pattern Gear Drive Sprinkler.

The RainSelect™ 9-Pattern Rain Wand™ is the prefect tool for outdoor watering! The nine patterns vary from a fine mist setting for seedlings, to the shower setting for mature plants and flowers. The One Touch thumb valve provides complete water flow control, efficiently saving water while watering from one plant to the next. It’s a great item for water restricted areas!

The RainSelect™ 9-Pattern Rain Wand is made with aluminum for a lightweight and durable feel, comes with a lifetime guarantee to the consumer, and is available in 16 inch lengths and 30 inch lengths in a variety of vibrant colors: red, orange, yellow, green, blue, and berry.

The new ColorStorm™ 4-Pattern Gear Drive Sprinkler is ideal for watering small, medium and large areas. Each pattern can be selected by the simple twist of the selector dial. It offers an adjustable circle of coverage up to 360 degrees with maximum spray coverage of up to 40 feet in diameter.

Mounted to a die cast metal sled base, which can be easily pulled through the lawn. The gear drive sprinkler is a great, mobile, flexible sprinkler for a variety of watering applications. A pass-through feature allows additional sprinklers to be connected to cover larger areas.

The ColorStorm™ 4-Pattern Gear Drive Sprinkler is made of heavy-duty material and is available in Dramm’s 6 eye-catching colors that won’t get lost in the lawn: red, orange, yellow, green, blue, and berry.

The joy of hand watering is short-lived when battling your hose. The constant pulling and twisting wears on the hose and you. Dramm relieves this stress and brings back the job of hand watering with the new, made-in-the-U.S.A., Brass Hose Swivel.

The new Brass Hose Swivel is a live swivel. This means it swivels while under pressure to allow hose-end accessories to turn independently of the hose. Hose-end accessories can be moved in any direction without having to fight the hose. Allowing you to twist and turn, while watering without the hose getting tangled. Click here is watch it in action!

Dramm has been making professional watering tools for nurseries, greenhouse growers, and avid gardeners for over 75 years. Dramm strives to produce products that save time and energy, while providing quality products that will last a lifetime.

Order Now Using Program Number: D40E1

One Product to Reduce Watering, Promote Rooting, & Boost Microbiology

Arett Outlook April 2016

One Product to Reduce Watering, Promote Rooting, & Boost Microbiology

Too good to be true or the next best thing since sliced bread!? Here’s why NutriRoot™ is the next best thing.

What is NutriRoot?

NutriRoot 2-2-3 Liquid Soil Applied Fertilizer is a unique blend of nutrients, seaweed extract, humic acid, surfactants, and humectants designed to accelerate root development and to reduce water stress in new plantings, mature trees, shrubs, and lawns.

The NutriRoot Difference

Unlike most products currently available on the market that are purely nutrient based or standalone water managers, NutriRoot combines these and more into one easy, effective treatment. It enables soil to extract water from the air into the root zone, reducing watering while supporting microbiology and stimulating root growth, resulting in successful plantings even in stressed conditions.

For water management, NutriRoot is not a wetting agent, which affects the surface tension of water, or a water absorbing polymer, which can disturb the soil surface. NutriRoot uses patented, food-grade, soil-specific humectants. These humectants will attract water vapor from the atmosphere and condense it to liquid form, making it root available. Using NutriRoot is an easy way to reduce overall water usage by helping plants more efficiently use the water they receive.

NutriRoot includes a non-ionic surfactant to help move the product to the root zone, while increasing percolation during watering events. Humic substances and kelp are known as bio-stimulants, which promote root growth and enrich soil when broken down by soil microbes. Lastly, NutriRoot contains both macro and micro nutrients, such as nitrogen, potassium, phosphorus, iron, manganese, and zinc. A U.S.D.A.-certified biobased product, NutriRoot uses 86% renewable carbon content, an impressive 15% above the minimum requirement. This label assures consumers that the product contains a verified amount of renewable biological ingredients.

Using NutriRoot

NutriRoot can be a tool that both you and your customers can use to reduce water stress and transplant shock. Apply directly to the soil in containerized plants or spray the base of balled/burlapped plants to ensure your watering is more efficient. Drench soil with NutriRoot before and after transplanting to help with root establishment. Existing landscape applications can be made before bud break, monthly during the growing season (particularly during hot, dry months), and after leaves have dropped in the fall. Treatments in northern areas before the ground temperatures drop below 40 degrees F help to decrease plant stress during winter. The basic dilution is 1.25-1.5 fl. oz. NutriRoot in 1 gallon of water. Use higher rates for newly transplanted trees or trees with root loss. Use lower rates for routine maintenance and to alleviate drought stress.

NutriRoot can be used in conjunction with standard fertilization programs and may increase their efficacy. Applying with amendments, like biochar and compost, can help increase the soil’s water holding capacity.

Reduce Watering, Reduce Plant Loss, Increase Profits!

NutriRoot makes watering more efficient, reduces plant stress, and increases water storage in landscaped and containerized plants. Worry less about your customer’s success while maintaining profit. Offer NutriRoot as an add-on sale to reduce returns or as a solution to protecting treasured trees and plants. With the new NutriRoot display you can provide a variety of sizes without taking up valuable floor space. Available in 8 fl. oz., 32 fl. oz., 1 gallon, and 32 fl. oz. hose end sprayer concentrates. 32 fl. oz. makes up to 25 gallons, treating up to 25 small trees.

About Arborjet, Inc:

Founded in 1999, Arborjet has developed the leading tree injection equipment and formulations to protect trees while supporting the landscape industry. After years of research, Arborjet is pleased to also bring effective and sustainable solutions to the home gardener.

Order Now Using Program Number: A93E1

DRAMM Celebrating 75 Years of Design and Manufacturing of Quality Watering Tools

Arett Outlook March 2016

Dramm Corporation has been a leader in watering tools and accessories for 75 years. Imagine it all started with a man named John G. Dramm and his invention that revolutionized the way greenhouses; nurseries and gardeners water their plants.

In 1941, John G. Dramm produced cut flowers for his florist shop in Manitowoc, Wisconsin. Johnny, as everyone knew him, always had a passion and a gift for invention. In order to water greenhouse crops quickly, Johnny saw the need for a nozzle to apply very large quantities of water in a soft stream. Thus, he designed the 400 Water Breaker, which applied water with no damage to plants. This nozzle is the standard of commercial growers worldwide.

The company developed from a “basement operation” to a 70,000 sq. ft. facility, employing over 50 people.

News quickly spread about this innovative watering tool and requests for the new nozzle were received. Johnny continued to work in his floral shop during the day and constructed the 400 Water Breaker® orders at night. As the business began expanding, tragedy struck. John G. Dramm passed away suddenly in 1951 at age 47. He was survived by his wife, Perdita, and two sons ages 12 and 18.

His family had no Social Security benefits and now struggled to keep the business going. Subcontracting the parts and assembly, Perdita packed the orders, attended to all of the paperwork and, using her lunch hours while she worked as a school librarian, drove to the post office and mailed out the shipments. Taking no salary from the Dramm Company, Perdita used the modest profits to put her two sons through college.

After the two boys went to college they continued the tradition of contributing to the growth of the family business. By the late 1950s and into the early 1960s, John Peter, the older son, started working out of his own basement. He eventually rented a small factory and gave it the name Dramm Manufacturing Company. Like his father, he had a natural interest and talent for invention. He evolved into a self-taught engineer, designing specialized equipment for Dramm products.

In 1967, younger brother Kurt William, the born salesman of the family, purchased The Dramm Company from his mother, Perdita. Although there were two companies, being a close family, they operated as one entity. In 1978, at an early age of 45, John P. Dramm passed away and the two companies became one under the name Dramm Corporation.

While the original products were designed for the professionals working in greenhouses and nurseries, requests from the public were building. The avid home gardener wanted to use the same watering tools the “pros” were using. And the “pros” were all using Dramm.

The company continued to grow in the retail industry by expanding into a full line of Rain Wands, sprinklers, and watering tools accessories. In the 1990’s, Dramm Corporation revolutionized watering tools by introducing color into the full line of Rain Wands, sprinklers, and watering tools with six rainbow colors: red, orange, yellow, green, blue, and berry. Now gardeners could choose a color to fit each individual’s personality and it would not get lost in the lawn. Since then, competitors have often copied but have never matched the complete style, color, and quality of Dramm’s products.

In July of 2013, Kurt and Marlene Dramm announced the completed ownership transfer to the their son Hans Dramm and daughter Heidi Dramm Becker. Hans Dramm is the Chief Executive Officer and Chief Financial Officer. Heidi Dramm Becker is Executive Vice President and appears in many of Dramm’s TV commercials and lifestyle photos.

Family involvement has been an integral part of the growth and success of the company and is still a vital ingredient today. Hans Dramm’s daughter and Heidi Dramm Becker’s children also appear in TV commercials and lifestyle photos. Kurt Becker, son-in-law, is the Executive Vice President and the Director or Commercial Sales and Marketing. Kurt Dramm is still active with the company as the Chairman Emeritus.

Today, Dramm continues to provide quality, durable, and professional watering tools, accessories, and natural fertilizers to nurseries, greenhouses, and avid gardeners nationwide. Dramm strives to produce products that save time and energy while providing quality products that will last a lifetime.

Order Now Using Program Number: D40E2

Danner: Proven, Trusted, & Engineered to Last

Arett Outlook February 2016

Since 1934, Danner Manufacturing (a family owned and operated business) has been devoted to developing and refining the process of efficiently moving and filtering water better than anyone. Over 80 years later, their sophisticated and energy-efficient, magnetically driven and hybrid pumps continue to be popular products that continue to develop thousands of satisfied and loyal customers.

Their innovative technologies are well-known by consumers and professional alike in the areas of pond and water gardening, aquariums, pool, and hydroponics. Through their family of top-quality, distinctive brands, including Pondmaster, Supreme, ProLine, Mainstream, Cover-Care, and Clearguard, Danner has attracted scores of dedicated customers and businesses that rely on their performance and support to help make their experiences successful.

They are continually working on additions and improvements to help consumers and professionals do better, faster, and more reliable installations.

Their newest introductions include the Danner, energy-efficient LED lights, which are perfect for any underwater or landscape lighting application! Use the High Brilliance 2.0 W LEDS to illuminate ponds, paths, walkways, or outdoor statuary. The lights come with 4 interchangeable, UV-protected, impact-resistant, polycarbonate lenses. They feature a 20′ power cord from each light to the 12 volt transformer and are available in 1 and 3 light sets. They have a built-in dusk/dawn sensor and are low voltage ETL listed. These Danner LED lights would be a great addition to your spring water gardening section.

Order Now Using Program Number: S99S4

Dramm Introduces A Full Line Of New Products

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Put some DRAMM color in the garden this season!  
 
DRAMM expands the One Touch™ line of watering tools with the introduction of the Revolution™ 9-Pattern Spray Gun. Comfort, style, and precision under your thumb! Aids in any outdoor function involving water: wash your car and boat; clean your deck and sidewalk; water your flowers and young trees. Easily switch between water flow selections with the quick-change feature. The Revolution™ 9-Pattern Spray Gun is equipped with the One Touch™ Valve allowing complete and total water flow control with just one touch of your thumb. The ergonomic design, heavy-duty metal construction, and eye-catching color will revolutionize the way you look at hand watering.
 
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The Little Buddy™ Hydroponic Clippers features 3” fine tip blades for precision cutting. Made with TPR rubber for a durable and lightweight feel, The Little Buddy™ has a spring-action design allowing for quick, easy, and accurate trimming and shaping. The Little Buddy™ Hydroponic Clippers has a locking mechanism for safe and easy storage, comes in yellow for high visibility, and is available in stainless steel blades, which resist corrosion, or titanium blades, which resist sap.
 
DRAMM offers a full array of “made in the U.S.A.” ColorStorm™ Soaker Hoses that vary in sizes and diameters to fit any budget. The complete line of ColorStorm™ Soaker Hoses conveniently waters gardens and beds, is made from recycled material, and thoroughly waters using less water than conventional watering.
 
Dramm has been making professional watering tools for nurseries, greenhouse growers and avid gardeners for over 70 years. Dramm strives to produce products that save time and energy while providing quality products that will last a lifetime.
 
Order Now Using Program Number: D40E5

Simple Watering Tips for a Healthy Lawn and Garden with the Gilmour EZ Hose

outlook_g58_headerUsing a hose for daily irrigation seems simple, but without the proper watering set up, your efforts could be futile.

 
Below tips from the watering experts at Gilmour can increase efficiency and bring you one step closer to creating a yard with envious curb appeal. Give your greens a thorough soaking once in a while to produce extended and robust roots.
 
1. Use Gilmour EZ Hose to water in the morning, when the air is cool and moist. The warmth of the sun and the rising temperature gently dry the grass and the leaves on the plants. Since morning air is damp, you don’t waste water through evaporation. Additionally, EZ Hose is ideal for watering in hard to reach places, such as between shrubs or overhead flower baskets. It is 40% lighter than traditional garden hoses, which helps to avoid hand fatigue.
 
2. Follow a regular watering schedule to discourage bugs by providing them with an inhospitable environment. Insects, with the possible exception of the water bug, aren’t terribly fond of water. The Gilmour EZ Hose works with sprinklers, water timers, nozzles or alone to fill your watering can. This hose won’t recoil when water pressure drops.
 
3. To be certain your lawn is hydrated adequately when it has failed to rain, the standard rule of thumb is to sprinkle one inch of water per week. Using EZ Hose makes this task easy. While most lightweight hoses deliver 4 – 6 gallons of water per minute, the Gilmour EZ Hose provides 12 – 14 gallons.
 
About Gilmour EZ Hose
Gilmour EZ Hose offers a reliable solution to consumers’ demand for a lightweight garden hose that is convenient, durable, and versatile. EZ hose is 40% lighter than an average garden hose, making watering and cleaning tasks a breeze. It is constructed from a durable UV-resistant PVC liner, which allows consumers to use the hose during hot summer days. The outer cover is a heavy-duty fabric that resists daily scuffs. EZ hose works with or without a watering tool attachment.
 
Let the Gilmour EZ Hose drive sales for your retail location. In 2013 the lightweight hose business was estimated to be worth $300M. Don’t let other retailers enjoy all the profits. Get in the game and win with Gilmour EZ hose.
 
Order Now Using Program Number: G58E2

SPRINKLERS 101

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Knowing the different benefits of each sprinkler type will help you help your customers choose the right sprinkler for their lawn.

 
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Turret Sprinklers
 
Turret Sprinkler
Turret sprinklers are great for small or large yards. Nine different patterns, ranging from circle to half-circle to rectangle and more, allow you the flexibility to water only the area you need watered.
 
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Impulse Sprinklers
 
Impulse Sprinkler With Circular, Stake, or Wheeled Base
The brass impulse sprinkler head has adjustable partial and full-circle patterns and waters an area of 70 ft. in diameter. Impulse sprinklers are designed to water closer to the ground, minimizing evaporation, and ensuring uniform watering.
 
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Whirling Sprinklers
 
Whirling Sprinkler
Whirling sprinklers cover an area up to 38 ft. in diameter. Three spinning arms create a different look and feel than the typical sprinkler while providing thorough watering for your lawn.
 
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Oscillating Sprinkler
 
Oscillating Sprinkler
Oscillating sprinklers are great for fast watering and covering medium to large areas. Oscillating sprinklers cover up to 3,000 sq. ft. and provide gentle watering in a rectangular pattern.
 
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Spinning Sprinklers
 
Spinning Sprinkler
Spinning sprinklers create a very fine mist spray, requiring less water for thorough watering. Works with water pressure as low as 20 psi. Great for “well” systems! Covers a diameter of 38 ft.
 
Order Now Using Program Number: D40E6

Get Ready For Watering Season!

outlook_K01b_bannerIndustry sources* are reporting an increase in gardening participation. Lawn care is traditionally the largest activity, but vegetable gardening is increasing to the point that over half of households surveyed reported growing vegetables. This is good news for the industry as so many areas endured an especially rough winter, and consumers are anxious to get out and bring the life back into their outdoor spaces.

 
Water and healthy soil both play key parts in creating a successful lawn or garden. Effective watering and sprinkler selection should start with some questions like what is being watered, how often will the area be watered, and what kind of soil. Another consideration to the watering decision process can be planting plants with similar requirements together so wet and dry zones are more manageable.
 
Sprinkler Selection
 
Oscillating sprinklers have long been a consumer favorite because of their ease of use. They are also excellent for newly seeded lawns due to their gentler, more rain-like spray. They come sized for medium to larger lawns and offer a variety of adjustments. Like all sprinklers, the attainable coverage is based on water pressure. The average water pressure in many communities ranges from 40 to 60 PSI.
 
outlook_K01b_body1Oscillating sprinklers are a consumer favorite.
 
Impulse sprinklers got their start in agriculture, and are available in many sizes and still used today. Consumers can enjoy units scaled for residential use that can cover large yard areas. Typical adjustments include full or part circle, distance control and a diffuser screw that can break up the stream for a less powerful spray. Available in metal and polymer with both sled and spike bases, impulse sprinklers are almost as popular as oscillating sprinklers. With heavy clay soil, a unit with a sled based will be much simpler to use.
 
Small area sprinklers allow for targeted watering, ideal for a garden with wet/dry zones. Most provide a single pattern that can be selected to match the area to be watered. Another option is a turret sprinkler with a large pattern dial than may offer as many as 9 different choices.
 
Whichever sprinkler is selected, encourage customers to water early in the day so the water can be used by the plants during the day and early enough not to burn the plants as the water dries.
 
All About Nozzles
 
One of the garden’s great multi-taskers, the nozzle can go from watering flowers to washing a car in an instant. Offer an assortment of features and sizes, as not all nozzles fit all hands comfortably. Dial nozzles with multiple patterns offer the maximum versatility, but standard pistol grips and the brass twist nozzles have been best sellers for years. Be sure to add some of the newer designs with the large thumb control – very easy for older hands and smaller hands to use. There will also be some customers who may need a specialized nozzle for a particular application such as hot water.
 
outlook_K01b_body2Be sure to stock thumb control nozzles, which are easier for older and smaller hands.
 
Don’t Forget the Accessories
 
Accessories can do so many things to bring added convenience and performance to other watering products. Products like quick connectors make changing watering tools so much faster and easier. Flow controls can be a single, double or even quadruple connector, available in poly, zinc or brass. There are also those called “full flow” that do not restrict water and offer larger knobs that can be gripped comfortably, even when wearing gloves.
 
Hose repair is another important part of watering. The Kinex clamshell style repair in both zinc/brass and poly offers larger clamps and longer, stainless steel screws, much better suited to secure repairs on premium hoses with larger diameters.
 
Arett & Kinex
 
SLT – Kinex watering is a proud partner of Arett Sales.  Their goal is to offer quality, value and innovation to support and grow a successful watering program!
 
*Garden Trends Research Report, October 2013
 Garden Writers Association Foundation
 
Order Now Using Program Number: K01E1

Introducing The New Pocket Hose ULTRA

outlook_t13_bannerPocket Hose ULTRA is the all new and improved prototype of the original expanding Pocket Hose. It is now 3 times stronger than the original, and is built to last! Here are the new features:

 
Pocket Hose ULTRA is equipped with tight seal technology, guaranteed to give you a water tight seal every time – no more leaks. The secret is the super strong material of the amber tip connectors that are 3 times more durable than the original!
 
Pocket Hose ULTRA is made with double layer construction just like a fire hose, with a scientifically developed elastomer hose on the inside. The elastomer hose expands with water pressure, while the new and improved outer lining protects it – no more rips or breakthroughs. And the new Solar Stripe Shield protects the Pocket Hose ULTRA from damaging UV rays and extends the life of the hose!
 
Pocket Hose Ultra is an expandable hose that’s small enough to fit in your pocket. No more heavy, or kinked hoses. Easy to manage, Pocket Hose ULTRA makes watering plants and outdoor cleaning quick and convenient. The compact, lightweight, accordion design is easy to store and carry, and is now 3 times stronger! As seen on TV, Pocket Hose ULTRA expands to a tangle-free, 50′ full-length hose. Fits standard spigots and nozzles. Durable polypropylene/plastic.
 
Super lightweight and easy to handle
Never kinks, twists or tangles like ordinary hoses!
Expandable accordion design up to 50′
Perfect for gardens, terraces, patios and more
 
Order Now Using Program Number: T13E1

One Touch™ Fan Nozzle by Dramm

outlook_A01_banner.jpgDramm introduces a line of watering tools, allowing you to water with ease. The new One Touch™ line gives you complete control of the water flow with a move of your thumb. Simply move your thumb forward to water and move your thumb back to stop watering, saving time and water when you move from plant to plant. It’s a great item to have in water-restricted areas and for arthritic hands. The new One Touch™ Valve is now available on Dramm Rain Wands™ and hand held watering tools.

The One Touch™ Rain Wand™ comes with Dramm’s classic 400 Water Breaker® that creates a shower for flowers. It also comes with a new rubber over mold that protects the natural wear-points when dragging the Rain Wand™ around grass and concrete. Sandra Gerdes from the test garden at Better Homes & Gardens Magazine says, “With all the watering we’ve had to do this summer, I really appreciate the One Touch™ Valve with its easy thumb control.”

The One Touch Shower & Stream™ has been officially tested and recommended by the National Home Gardening Club! The National Home Gardening Club is a community of gardening enthusiasts sharing tips and advice on gardening. The One Touch Shower & Stream™ received a 98% approval rating and 9.8 out of 10 gardeners approve and recommend this product.

Arielle Smith says, “We’ve been in the midst of a persistent drought all summer – I’ve learned to resent the constant watering. Voila! Then Dramm shows up – and in my favorite color, no less! Suddenly, watering is fun again! The Shower and Stream is easy to use and lightweight.”

The One Touch Shower & Stream™ has two pattern options: shower, a cascading flow of fine water droplets that will not harm your plants, and stream, a concentrated jet, powerful enough to wash even the muddiest sidewalks. Delia Drudge says, “The shower setting did not even damage one petal on my flowers or rosebushes and was easy to direct. The stream easily cleared leaves form my driveway. The items felt like a tool, not a toy.”

For 2014, Dramm continues to expand the One Touch™ line with the new One Touch™ Fan Nozzle. The corrosion-proof head creates a precise and gentle water pattern that won’t harm delicate plants and seedlings – Great for watering containers, plants and shrubbery.

All of the new One Touch™ products fit comfortably in your hand, are made with heavy-duty metal and are available in Dramm’s six bight colors that will no longer be lost in the lawn: red, orange, yellow, green, blue, and berry.

Dramm has added a Facebook page. Please send pictures of Dramm products in your store and we will post them on the Facebook page. Please send pictures to jreinhardt@dramm.com.

Dramm has been making professional watering tools for nurseries, greenhouse growers and avid gardeners for over 65 years. Dramm strives to produce products that save time and energy while providing quality products that will last a lifetime. For more information about Dramm visit us online at www.dramm.com and join our Facebook page!

Order Now Using Program Number: D40E1