Danner: Proven, Trusted, & Engineered to Last

Arett Outlook February 2016

Since 1934, Danner Manufacturing (a family owned and operated business) has been devoted to developing and refining the process of efficiently moving and filtering water better than anyone. Over 80 years later, their sophisticated and energy-efficient, magnetically driven and hybrid pumps continue to be popular products that continue to develop thousands of satisfied and loyal customers.

Their innovative technologies are well-known by consumers and professional alike in the areas of pond and water gardening, aquariums, pool, and hydroponics. Through their family of top-quality, distinctive brands, including Pondmaster, Supreme, ProLine, Mainstream, Cover-Care, and Clearguard, Danner has attracted scores of dedicated customers and businesses that rely on their performance and support to help make their experiences successful.

They are continually working on additions and improvements to help consumers and professionals do better, faster, and more reliable installations.

Their newest introductions include the Danner, energy-efficient LED lights, which are perfect for any underwater or landscape lighting application! Use the High Brilliance 2.0 W LEDS to illuminate ponds, paths, walkways, or outdoor statuary. The lights come with 4 interchangeable, UV-protected, impact-resistant, polycarbonate lenses. They feature a 20′ power cord from each light to the 12 volt transformer and are available in 1 and 3 light sets. They have a built-in dusk/dawn sensor and are low voltage ETL listed. These Danner LED lights would be a great addition to your spring water gardening section.

Order Now Using Program Number: S99S4

Terra Verde Home

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Terra Verde Home

Terra Verde, the private label brand of Arett Sales Corporation, continues to offer the highest level of quality and craftsmanship, at exceptional value, allowing the Independent Garden Center the ability to keep competitive in the marketplace. Their bi-lingual packaging is colorful and informative, and their attractive merchandising displays are designed to maximize every sales opportunity.

New to the Terra Verde assortment this year is “Terra Verde Home”, a targeted assortment of outdoor furniture, fire pits, and garden accents. Aimed at the fashion-conscious home owner, the furniture includes resin wicker bistro sets, mixed media park benches, canopied swings, and a unique “tete-a-tete” two-person glider. The garden accents include four sizes of bicycle-shaped plant stands, metal bird baths with decorative resin accents, and a full size chestnut-wood whiskey barrel.

Your customers will love the well-priced park benches. Choose from the powder-coated extruded steel styles or the aluminum, cast iron, and wood slat styles. Each features a decorative motive in the back panel, and retails between $99.99 – $129.99, with great margins. With four designs to choose from, you’ll be able to satisfy any customer need.


The canopied 2-person swing is a piece you won’t want to miss. Standing almost 7 foot tall, this swing features a resin wicker seat and a powder-coated steel frame. Scroll design details are included in the side panels and the durable canopy is perfect for those hot summer days.

The resin wicker bistro sets are designed to put the independent garden center back into the furniture market. Each includes 2 chairs and a table, and most come in a single box for ease of inventory management. They don’t take up a lot of valuable floor space in your store, but will quickly become a focal point in your display. Best sellers include the cushioned sets in driftwood or 2-tone brown, with a suggested retail of $399.99, and the tile-accented set, with a suggested retail of $159.99.

Also included in this year’s introduction of Terra Verde Home are wheelbarrows and a garden cart. The wheelbarrows are 6 cubic feet each, and come with either a steel tray, with a hammer tone finish, or poly tray, in the traditional Terra Verde orange. Both feature 16″ pneumatic tires and sturdy steel handles, and feature a unique foot for added stability. The garden cart has 10″ pneumatic tires and features removable sides for a variety of uses in the garden, or as a tool for maintaining your live goods area. The cart is rated at an 800 lb. capacity for even the toughest jobs.


Also new this year is a complete assortment of railing brackets for any balcony, deck, or fence. Available in 14 styles/colors, they are priced to strengthen your margins, and increase your sales. Each comes in Terra Verde Home packaging, to update your assortment with classic designs and clean, attractive, and informative cards or labels.

Program T70M1 is open now for all the new Terra Verde Home products, giving you an extra savings of 10 – 20% off our regular value pricing.
Order Now Using Program Number: T70M1

Arett Sales’ June Market Highlights:

outlook_a01r_banner.jpgLawn and garden retailers attended the Arett Sales June Market, held on June 24 at the Valley Forge Casino Resort Event Center, and took advantage of a diverse selection of products and money-saving merchandise discounts. The show was a huge success, attracting many existing customers and new customers.

 
“I have goose bumps. I’m so excited!” said Renee Quinn, Landscape Home & Garden, Newburgh, NY.
 
“We try to attend all of the Arett [Sales] events, from the shows to the Good Tidings Showroom,” said Mary Whitcomb, Outdoor Living/Garden Supplies Buyer, Mahoney’s Garden Centers in Massachusetts. “The time invested is well worth it. We always find something new, innovative, and exciting.”
 
This year’s June Market was no exception. Here are some of the highlights.
 
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Terra Verde Home (T70), the new import line exclusive to Arett Sales, was introduced at the June Market and was a resounding success. The line features quality, well-priced, lawn and garden décor and accessories that fill niche categories that can add excitement to every retailer’s assortment. As with all Terra Verde merchandise, this new collection will be available exclusively at independent garden centers and hardware stores.
 
Some of the hottest items of the line included several styles of bistro sets in both resin wicker and steel, with or without cushions. The canopy swing was also a popular item with buyers, as was the matching tete-a-tete. “I’ve got to have this one” was the reaction once the retailers realized the attached seats in the tete-a-tete were actually gliders.
 
Rounding out the Terra Verde Home selection were 6 cubic foot wheelbarrows in both steel and poly and a great selection of well-priced garden carts, hose reels, cast iron/steel bird baths, deck-rail brackets, and plant hangers. Retailers were delighted with the quality at such affordable prices.
 
outlook_a01r_body2Hacienda San Carlos (H94) offered a must have line of Halloween and Christmas luminaries. Pumpkins, jack-o-lanterns, witches, snow men, and Christmas trees were just some of the styles available. These clay figures can be used with candles or electric lights, and are large, well-constructed, hand painted pieces made in outlook_a01r_body3Mexico. Available to ship in mid-August, they will arrive just in time for your fall and winter set ups. And don’t forget their great lineup of clay chimineas and fire bowls – now in stock and ready for delivery. These proven winners are just what your customers want for their back yard gatherings.
 
Tom’s Home and Garden (T37) is a direct importer of home and garden décor, offering exceptionally diverse quality product with competitive prices, and proved to be a must-visit booth at the show’s entrance.

Tom’s works with dozens of artisans from Indonesia, Vietnam, India, Malaysia, China, Mexico, and the United States. Their new collections include:
 
• Composite Outdoor Fountains (most popular booth category)
• Reclaimed Teak:  dining tables, horse statues, and benches
• Composite Outdoor Pots and Urns
• Hang Forged Iron Décor and Tin Cachepots
• Wood Lanterns, and so much more.
 
Southern Patio Planters (D80) featured their planters made of cutting edge, lightweight materials that mimic expensive natural finishes. Their versatile high-density resin planters (HDR) continue to be a driving force in the decorative planter category.
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 Key styles to the HDR category include the Devyn Planters, which are a breath of fresh air to any garden with the brilliant glossy colors. New colors include lagoon, paradise, orchid, and coconut, which were added to sky, lemon, framboise, and spring green. Don’t forget the ever-popular Kentucky Walnut Faux-wood finish (HDR)outlook_a01r_body5 Whiskey Barrels which create a down-home, country style feel to any outdoor space. The newest addition, the Winston Urn in weathered black, was a must buy.
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Williams Bay Planters (W18) offered a complete line
of fiberglass and patented stone-lite planters that duplicate the look of stone at a fraction of the cost/weight with a hand applied finish for a beautiful, natural look.
 
The Urns continue to be the most popular styles in the Williams Bay product line. Generating excitement in the June Market booth were the 24″ Havana Urns, 24″ Venetian Urns, the Florence Collection of planters and the glazed stone-lite birdbaths. The Florence Collection in fiberglass display beautifully embossed floral bands available in iron rust or country white.
 
Don’t forget their new two-tone glazed finish introductions: Emily Planter (available in red and blue), Sadie Planter (available in green and blue) and the Chloe Planter (available in red and blue).
 
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The Sun Pottery Company’s (U99) line of glazed and terracotta pottery and birdbaths provides the local garden center with a solid foundation to build a comprehensive container selection. All of their items are fired in natural-gas kilns, providing a more uniform finish while being kinder to the environment. Pottery collections include pot-feet and saucers. Every piece is hand finished and then carefully packed to minimize breakage. Clay and terracotta items are frost proof to -4 degree. Their birdbaths feature an exclusive top-to-bottom locking system. Each design is subtle and tasteful.
 
New England Pottery (NEP) (N47) continues to be the industry’s leader in decorative pottery, indoor containers, and planter accessories. Always at the front of the line when it comes to fashion trends; NEP offers innovative colors and textures, quality, and style. Their broad product line can accent every living space. Already looking forward to 2016, NEP debuted 14 new items at the Arett June Market. NEP continues to support local garden centers with “independent” exclusive items.

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Gold Coast Hats (G96), a division of Peter Grimm and an industry leader in headwear apparel, was a very popular first-time exhibitor for Arett. They showcased a variety of functional, rugged, and stylish hat displays, including men and women’s sun hats, hunting and fishing hats, straw hats, visors, knit beanies, and cold-weather hats.
 
Burlap was the big mover in the Eaton (E10) booth. The Eaton booth staff was busy taking orders for everything from the retail packaged 7 oz. Burlap Pac’s to the bulk 125 and 100 yard rolls, in both tan and dyed for the holiday season. Eaton’s recent acquisition of the Walter Clark line broadened their assortment to include all aspects of tree care…and customers were happy to see the product available once again.
 
outlook_a01r_body9Siobhan’s Irish Fire Logs (B84) was another new exhibitor at the June Market. Siobhan’s brings old-world peat and turf logs to America. These 100% organic logs are made from Ireland’s “Black Gold” peat; dried and compressed to burn hotter, longer, more aromatic, and cleaner than ordinary firewood. Recommended for both indoor and outdoor usage, the fire logs are ideal for fireplaces, chimineas, barbeques, fire-pits, and camp fires. Siobhan even offers a portable “Fire Go Box” version for hikers and campers. They make a great gift too!
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Milazzo Industries (M84) is leading the way to clearing
snow and ice from customers’ sidewalks and driveways this winter. Their selection and competitive prices on ice melt products will keep everyone a little safer when bad weather hits this winter. Particularly well received were their pallets of 50 lb. Qik Joe calcium chloride ice melt in a poly bag and the 8 lb. Qik Joe Pet Safe EZ pour jug. Their new introduction of the Pet Safe 20 lb. bag without urea, for states with chemical restrictions, thrilled many retailers who are happy to be back in the ice melt business.
outlook_a01r_body11As usual, Power Alle, the “go to” place for special deals,
was bustling with activity. Customers took advantage of the approximately 80 “Power” deals from 40+ vendors. Global Harvest (G27) had one of Power Alley’s best sellers with their Scotts Morning Song 40 lb. Black Oil Sunflower Seed, which sold 361 pallets. Some of the other hot-selling items were Terra Verde Park Benches (T70) and Woodsteam Squirrel Proof Bird Feeders (W75). After this past year’s record snowy winter (and perhaps in anticipation of another bad winter to come), many customers took advantage of the deals offered on Rugg Manufacturing’s (R80) full line of snow shovels, Ames’ (A42) roof rakes, and Angel-Guard Products’ (A39) innovative Snobrum.
“The deals were outstanding!” said Arett Salesman Tom Osborne. “My customers spent a considerable amount of time shopping Power Alley. One of them earned $20,000 in Power Alley spiffs”
 
“One of the biggest successes for my customers was the birding assortments in Power Alley,” said Arett Salesman Tony Plonsky. “My customers were able to round out their shelves and displays with the lowest prices of the year on best sellers from top manufacturers. The single biggest item was the buy in Power Alley on Global Harvest Brand Oil Sunflower Seed. The price was so sharp everyone commented and placed big orders.”
 
Bird food and feeders were one of the show’s strongest attractions, with the year’s best pricing from Lyric (L07) and Droll Yankee (D50), as well as Power Alley specials from Pine Tree Farms (P48), Woodstream (W75), Woodlink (W48), The Nuttery (N05) and Nature’s Way (N87).
 
outlook_a01r_body12North State Bird Feeders (N80) offered a comprehensive line that focuses on value without compromising quality, with most of their products still carrying the “Made in U.S.A.” label. This employee-owned company offers feeders and houses made of metal, plastic, and wood. Their selection includes hoppers, houses, screened feeders, tubes, and suet holders. Their fashionable “Village Collection” carries a 3-year warrantee. outlook_a01r_body13
 
Visit Arett Sales’ Virtual June Market to take advantage of special offers from exhibitors featured at the show.

Regal Art & Gift: Signifying Quality, Service & Fresh Design

outlook_r27_bannerRegal Art & Gift is a wholesale distribution company that has signified quality, service, and fresh designs for over 20 years! They are committed to providing some of the most popular collections of home and garden décor for your store! Their top of the line products and hand-crafted designs have great attention to detail and fantastic prices.

 
Shop and discover their wide selection of decorative home and garden products, including beautiful metal bird statuary, a wide range of artistic solar lights, mesmerizing kinetic stakes, art glass birdbaths and feeders, colorful garden stakes, gorgeous fountains, and so much more.
 
Regal Art & Gift‘s new 2015 Supplement Catalog offers 88 NEW and exciting items in Angel, Fall, Winter, Halloween, and Holiday themes. Regal introduces the latest LED technology in lighted indoor décor in each Angel, Fall and Holiday category.
 
Regal Art & Gift also gives back! Regal holds a belief that with the blessing of prosperity comes a responsibility to “give back” a portion of one’s income, time, and energy to those in need. Since starting the business in 1992, the owners of the company have “tithed” regularly every month by giving 1/10th of their income to charitable causes. Not only do you receive wonderful product from Regal, but are also a large part of giving back to those in need!
 
Order Now Using Program Number: R27D1

Great Lakes Forest Products

outlook_g85_header.jpgGreat Lakes Forest Products, Inc. announces the launch of a wood cedar product line that greatly enhances the beauty and experience of outdoor gardening.

Since 1989, Great Lakes Forest Products has been producing value added wood products for various markets throughout the United States. They are a family owned business that takes much pride in building high quality wood products for their customers. Recently, the employees of Great Lakes decided to merge their passion for gardening with their love for wood. The result is a host of cedar garden products that will lend beauty and functionality to any outdoor or indoor setting. The new line is called Great Lakes Outdoor Living.
 
All products are built from red cedar. Red cedar is the most beautiful and most resilient species of wood that works well for outside applications. Its warm honey brown color, decay resistance and ability to adjust to humidity and temperature fluctuations make it the logical choice of wood to use. In fact, many wood-sided homes throughout the United States are made of cedar.
 
Whether it is trellises, arbors, pots or container gardens, Great Lakes Forest Products produces the right product for any space. Both urban and rural consumers continue to spend increasing amounts of money to enhance their indoor and outdoor settings. Wood remains a vastly untapped reservoir of potential. Bring this alternative product to your store and success will follow!
 
Great Lakes’ conviction to partner with retail stores that share their passion is strong. They believe exposure of their products is the key to success. Please contact your local Arett representative to hear details about their new incentivized drop ship program.
 
Order Now Using Program Number: G85D1

Siobhán’s Irish Fire Logs – The Ideal St. Patrick’s Day Offering

outlook_b84_bannerSiobhan’s Irish Fire Logs offers a new, unique Irish peat fuel alternative to traditional firewood, one that is energy-efficient and in ample supply all winter long. With St. Patrick’s Day less than four weeks away, Siobhan’s Irish Fire Logs are an ideal way to celebrate the day when everyone’s Irish. For lawn and garden retailers, Siobhan’s Irish Fire Logs are the perfect St. Patrick’s Day offering that will draw in consumers and add a festive, holiday air to their establishments.

These 100 percent pure Irish peat products will make many consumers forget about traditional firewood. They burn much hotter and longer, don’t spark, and are virtually smokeless once they are lit and get going. The part that will convert longtime firewood users into permanent fans of Irish peat is they have a heavenly earthy and sweet aroma that smells just like Ireland, where the Irish have been burning the organic fuel from renewable bogs in their home hearths for centuries. In Ireland, the aroma of burning Irish peat fills the air everywhere. Many native Irish-Americans have said that burning peat or “sod,” as it is called in Ireland, reminds them of home. Carry Siobhan’s Irish Fire Logs to put Irish warmth and Old World tradition into your customers’ winter heating and entertaining, especially for St. Patrick’s Day celebrations.
 
These nostalgic products imported from Ireland will especially appeal to the nearly 40 million Americans of Irish or Scot-Irish heritage. Smelling a peat fire evokes memories of past trips to Ireland and sparks the imagination of how their ancestors lived. Recently introduced, Siobhan’s Irish Fire Logs have been a big hit this fall with garden centers, hardware and fireplace stores.
 
Siobhán’s Irish Fire Logs are harvested from renewable peat bogs that are abundant throughout Ireland. The peat is cut from the top layer of the bog, which is composed of decomposed vegetative matter, and then laid out to dry. After drying, it is milled and compressed into briquettes. Peat is a very dense, very efficient fuel, which contains no additives, binders, or accelerants. The first recorded use of peat in Irish fires was in the seventh century, although it is believed to have been used much earlier.
 
Siobhán’s Irish Fire Logs can be used year-round in indoor and outdoor fireplaces, chimeneas, fire pits, camp fires, and even in barbecue grills to add a smoky, savory flavor to food. They are ideal for apartment and condo dwellers since they take up far less space, are easily stored and are less messy than firewood. Their compact size also make them easy to transport for backpackers, RV campers, and those seeking a weekend get-away at a cabin or a beach house. Siobhán’s Irish Fire Logs do not spark or shoot embers and are virtually smokeless once they’re burning. They especially appeal to people who are sensitive to smoke – or want smoke-free homes.
 
Each box contains 22 Siobhán’s Irish Fire Logs and weighs 30 lbs. A pack of firestarters is included with each box.
 
Order Now Using Program Number: B84E1

La Hacienda: Creating Warmth & Ambiance

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If you are looking for a new sales opportunity, you need to look no further.


Introducing La Hacienda Ltd., a new brand in the U.S.A. that features contemporary designs of outdoor heating, decorative garden products, and unique garden gifts. La Hacienda is a family brand, bringing warmth and ambience to any home and back yard.
 
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La Hacienda chimeneas, pizza chimeneas and fire bowls
 
La Hacienda has been trading on the West Coast since February 2014 and, in only 12 weeks, they achieved sales of $1.2 million. Based in the UK, they are a family business which has been established for 25 years.
 
The story began in October 1989, when John Goodwin was working as a guide in the rain forests of Ecuador, South America.  He bought products from the frontier towns deep in the jungle. His brother, Simon, sold the unique products to retailers in the UK from the back of his van. This was the start of La Hacienda.

Today, La Hacienda is the market leader in the UK and several European countries. They export to 20 countries, including Japan, New Zealand, Australia, Mexico, and the U.S.A.

This year also marks the opening of their new factory in Europe, continuing the production of great quality products.

The business is managed by John and Simon, along with their wives Caroline and Maria. They are supported by a dedicated team of 36, who design and source products and work alongside the quality assurance, sales, administration, warehouse and logistics teams, all based in their offices and warehouse in the beautiful Cotswolds region of the UK.

The La Hacienda’s range of products takes customers on a journey into home and garden decadence with their wide array of products stemming from traditional rustic designs to modern contemporary creations.

The La Hacienda brand is known worldwide for its extensive range of traditional clay, steel and cast iron chimeneas designed by their in-house style and creation team, who create different shapes and sizes of functional and effective outdoor heating products, some of which create focal points and sculptures in back yards.

To complement their outdoor heating range, they also produce fire bowls, fire pits, ceramic ovens, and pizza chimeneas to provide customers with a greater depth of choice and help promote sociable points of focus.

La Hacienda creates warmth and ambience, which is represented by their beautiful decorative ranges. They manufacture garden lanterns and oil torches, which add a touch of class and soft illumination to outdoor occasions.

Their stylish collection of metal wall art is ideal for inside and outdoors, with natural shades and vivid colors expressed in classical and contemporary designs

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Decorative garden animals
 
New for 2014, their decorative garden animals range from realistic hand finished designs, to bright and quirky fun for the family. They’re great decorative garden items that make unique gifts.

Visit their website www.lahacienda.co.uk and register for their newsletter and receive great offers.

This year, La Hacienda celebrates their 25th anniversary with their new import distributor, Arett Sales. La Hacienda will be at the Arett’s June Market trade show, so please drop by and take a look at their unique products.

Echo Valley

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Turning Outdoor Living Spaces Into An Evening Oasis, One Home At A Time
 
From the inception of their popular Illuminaries® (glow-in-the-dark yard stakes, gazing globes and more) back in 2004, Echo Valley has steadily transformed itself from a daytime-only outdoor accent line to a company whose products can be equally enjoyed in the evening. Their current slogan, “Our Products Shine Brightest At Night,” has never been more apropos.
 
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Lumisphere™ Solar Firefly and Butterfly Lanterns
 
From passive solar lighting products, such as the aforementioned Illuminaries®, to active solar designs like their otherworldly Lumisphere™ solar lanterns, Solar Firefly and Butterfly Lanterns, and vibrant LunaLite™ flower stake collections, the future of the company has never been brighter!
 
As more of us spend the evening hours enjoying our outdoor living spaces, solar accent lighting will play an increasingly important role in creating ambience and an inviting environment. Because the mass merchants and big boxes dedicate the vast majority of their solar lighting space to cheap, disposable pathway lights – of which there is little variation from one retailer to the next – the solar accent lighting category is one that is ripe for the independent retailer to take advantage of, provided it is executed correctly. In other words, you can’t throw a few products on a shelf and hope they will sell. Those who create an outdoor living theme romancing these products will be the big winners!
 
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Spiral Solar Swizzle Stakes™
 
To that end, Echo Valley has made a concerted effort to develop point of sale merchandisers that provide retailers the ability to display many of their beautiful art glass solar accent lights, such as the new Spiral Solar Swizzle Stakes™, out of their respective retail boxes so that consumers can touch and feel them prior to making a purchase. If incorporated in a patio setting at a retailers’ store, this is even more impactful, as it gives the end user a visual idea of how a product could look in their own home.
 
Small touches such as the inclusion of a ‘try me’ button on their Solar Firefly Lantern counter display engage consumers by allowing them to interact with the product, contributing to a greater likelihood of a purchase. A similar feature will be included on the counter display under development for their new Starry Night Solar Lantern, which features twinkling stars flanking a lit crescent moon.
 
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LunaLite™ Novasphere™
 
While the big boxes and chains fight it out in the $9.99 and under solar pathway lighting category, Echo Valley is betting on the belief that there is room for a high-quality, art glass solar path light that will retail for $19.99 and find a receptive audience craving something higher-end that looks every bit as attractive during the day, as it does at night. With the introduction in April of their LunaLite™ Novasphere™ landscape light (available now), Echo Valley has done exactly that! The really cool thing about the product’s design, outside of its stylish good looks, is the fact that there is no on-off switch that can fail. Nope, all the consumer has to do is remove the battery activation strip included, set it and forget it! It will come on brightly each night without fail and remain lit virtually the entire evening.
 
Order Now Using Program Number: R04D1

Casa Verde Trellises

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Train and showcase your climbing vines, flowers and vegetables in style.

Casa Verde trellises are made from recycled plastic composite that is durable and strong for even the harshest of elements. This simple to use accent accessory is practical, but is also an economical way to stylize any home. It’s available in traditional and fashion colors, and a variety of styles and heights from 2 to 6 foot. Built to last with the longevity of composite compared to wood, it will endure the weather for many years without rotting, splintering, or fading. Waterproof, mildew and insect resistant. No assembly required. Made in the U.S.A and ISO 9001 certified.
 
From Traditional Elegance to Whimsical Color
 
Available in this year’s top color picks for outdoor living décor, like “black and white” and “brights” trending as this year’s favorites, according to 2014 Forecasting Reports, including the Arett-Outlook Trend Report.
 
Color & Trend Alert!
 
Orchid is the hot garden color for 2014, according to Pantone; and plum was voted #1 by Sherman Williams.
 
“We’re using trendier colors, like acid/bright green and amethyst, as accent pieces”, says The Director of Color, Style and Design at Shaw Industries. Try our violet trellis to support this trend.
 
Journalstar.com picks cobalt blue as this year’s color. Try our cobalt blue trellis to support this trend. White and black are trending for modern and geometric designs.
 
“Sand, which is a lightly toasted neutral, conjures images of the beach and the carefree days of summer,” says, Pantone Color Trend Report 2014. Try our cedar trellis for this affect.
 
Casa Verde Bright Trellises Casa Verde trellises keep vined plants, vegetables and flowers neat and manageable, while meeting the “lifestyle” demands of today’s home owner and economical shopper.
 
People are “decorating their yards.”****. Fueled by social trends, like lawn parties and BBQs, there is a growing emphasis on outdoor spaces as an extension of today’s home with a driving demand for garden art, and decorative planters. Record growth is expected in 2014.
 
Outdoor space is becoming a statement that reflects personal style****. Now that the economy is getting better, people are sprucing up their homes – both inside and out. There will be a shift back to “decorating” gardens with plants and accessories.
 
Easy Outdoor Living Updates
 
“Staycations.” Getting away while at home through visually pleasing outdoor space. Coordinated by theme and color to express one’s vacation-destination preference – seaside cottage, Caribbean/tropical, spa, English garden, rustic, modern, artsy, traditional, campy…
 
Multi-use Innovation!
 
POP Displays and artwork are available to help educate and inspire end-users to incorporate trellises indoors and outdoors alike. Hobbyist and creative spirits, college students and thrifty individuals will be amazed at all the possibilities using economic trellises to brighten, accessorize and organize too!

Appealing to Additional Markets (New, Emerging and Untapped)
  • Opportunity to appeal to younger home-owner audience (Gen Y) with innovative products and colors.
  • Opportunity to appeal to Hispanic, college, hobby, home accessory, and coastal markets with colors, form and function!
Realizing Composite Plastic – Opportunities and Benefits
  • Limitless colors & finishes only possible through composite material.
  • Easy to customize exclusive shapes, colors, styles and heights.
  • Wood price going up.
  • Effortless maintenance.
  • Many years of use without weathering, fading, splintering, insect degrade, or rotting.
Macro-Economic Statistics – Trellis Market
  • Total Market Size: $16,900,000
  • 80% of households are single-family with yard, 36% have a flower garden*
  • Total Market Growth Per Year:  8%*
  • Home Gardening Growth: 19%*
  • Seed sales up 40-46% (trellises needed)**
  • Building Materials & Garden Supplies Sales up 6.3%***
  • Home Improvement Market Size:  $275.6 billion
  • Home Improvement Market Growth:  5.4%
  • Gas/Food price at premium increasing home-gardening, off-the grid living, self-sustainable lifestyle
About Casa Verde Trellises and the Loxcreen Company, an M-D Building Products Company
Casa Verde Lawn and Garden Products, established by Loxcreen, an M-D Building Products Company is celebrating 67 successful years proudly made in America and ISO 9001 certified. Casa Verde products include Privacy Fence Slat, Bender Board Lawn Edging, Bark Guards, Stakes and Trellises; all constructed of the highest quality plastic composite and backed by a limited lifetime warranty.
 
Casa Verde Retail Sales Support!
 
  • Innovative sales support & materials across multiple mediums (e-mail, print, mail, web)
  • Flyers, catalogs, ad artwork, presentations, innovation videos, online brochures
  • Storyboarding / coordinated style concepts for indoor and outdoor decorating ideas
  • Multiple images – lifestyle images, accessorized with home, potted, multiple use innovations
  • In-house creative for customizing POP materials, co-operative artwork & advertising designs
 
Order Now Using Program Number: M16S2
 
* National Gardening Association
** Homechannelnews.com & lawn &garden performance group
*** National Retail Association/Census
**** Garden Media Group- Garden Trends 2014