Understanding & Explaining Mycorrhizae

Here are the 5 most important benefits of adding mycorrhizal fungi to your soil:

  • Enhanced yields. University and farm research has demonstrated over and over again that yields are enhanced when plants are inoculated with this beneficial soil fungi.
  • Enhanced root systems. In nature, the fungi colonize the root system stimulating root development and extending its mycelium far into surrounding soil. In natural undisturbed soils, the surface area for absorbing nutrients and water can increase from 10 to 1,000 times!
  • Enhanced plant strength and vigor. Plants will be more robust and vital when they have a mycorrhizal root system.
  • Enhanced soil structure. In nature, the fungi release soil glues called glomalin that hold soil particles together and promote air and water movement.
  • Enhance drought resistance. With increased drought and extreme weather on the rise, the ability of these fungi to store moisture in the soil for a longer period is becoming key in sustainable agriculture.

Plant Success With Your Customers
Interest in soil microbes has been growing for years and with good reason. Mycorrhizal fungi and beneficial soil bacteria enhance a plant’s ability to handle transplant, drought and general stress. When plants thrive, it builds confidence in your customer. Plant Success by Plant Revolution Inc. has pioneered retail mycorrhizal inoculants since introducing their products to the marketplace in 1999.

Old Brand-New Packaging
Plant Success Organics
are the latest products in the Plant Success line. The brand was awarded the Retailers’ Choice Award at the Farwest show in Portland, OR.

High Diversity For A Range Of Conditions
The products provide the widest range of mycorrhizae and bacteria on the market. A very large and diverse combination of plant and soil condition will be treated by these blends. When using Plant Success products, there is no need for a gardener to research a plant species for the appropriate mycorrhizal type.

Easy To Use
Plant Success Organics products come in a water-soluble form or a sprinkle in granulated form. This gives the customer flexibility in application.

Extremely Concentrated
Many blends on the market contain very low levels of actual organisms. One half-ounce of the Plant Success Organics Soluble powder will treat sixty 4″ plants for only $2.99 retail. This makes it ideal for inoculating new and established landscapes without the customer paying for or transporting lots of filler material.

Plant Success Organics Soluble retail display

Plant Success Organics Soluble™ will enhance established plants with beneficial soil microbes. It contains mycorrhizae, bacteria and trichoderma. Also included are seaweed extract and humic acids to feed beneficial soil organisms.

This product is easily watered in and will quickly establish beneficial soil microbes in the root zone, as well as enhance plant and root growth. Well-suited to a variety of soils, climates and plants, it is easily applied to existing landscapes and yards by mixing with water and using a hose-end sprayer or watering can.

Plant Success Organics™ Soluble will aid in creating a thriving and diverse soil capable of supporting maximum root and plant growth.

Plant Success Organics Granular 1 lb. size

Plant Success Organics Granular promotes quick plant establishment. It contains mycorrhizae, bacteria, trichoderma and an all-purpose fertilizer. The beneficial soil microbes combine symbiotically with organic plant food to enhance plant and root growth.

This product is well-suited to a variety of soils, climates and plants and is easily applied to new plantings by simply sprinkling it into a planting hole or mixing in potting soil. The all-purpose fertilizer provides an excellent microbe food to establish plants and beneficial organisms.

Order Now Using Program Number: P58E1

Actual customer photo showing with and without Plant Success Organics Soluble.


Encap Flower Kits: Easy, Vibrant, and Functional

Encap® has been a preferred brand of flower gardeners for over ten years. Their All-In-One™ Flower Kits contain everything needed to grow a vibrant flower garden, whatever the desired botanical style.

Seed, fertilizer, and mulch, along with Encap’s patented technologies are expertly formulated to deliver a revolutionary product that makes flower gardening easier than ever; simply work up soil surface, sprinkle on the mix, water, and watch it grow.

Encap® offers a variety of mixtures to suit a variety of purposes and tastes:

  • NEW* Mosquito Control Mix
  • NEW* Deer & Rabbit Control Mix
  • NEW* Mice & Vole Control Mix
  • Wildflower Pollinator Mix
  • Wildflower Perennial Mix
  • Wildflower Butterfly & Hummingbird Mix
  • Wildflower Bouquet Mix
  • Wildflower Shady Mix
  • Wildflower Aromatic Mix
  • Zinnia Mix
  • Daisy Mix
    New in 2018

    Encap® has always been known for their beautiful blooms, but this year, they took flower kits to the next level with the addition of three new products that improve the functionality of flower gardens too:

    Mosquito Control Mix

    While mosquitos don’t damage flower beds, they certainly take the pleasure out of gardening, turning a relaxing activity into an aggravating chore. Encap’s Mosquito Control Mix is a unique blend of herbs and flowers designed to deter those pesky insects from gardening spaces.

    Deer & Rabbit Control Mix

    Deer and rabbits are highly destructive pests, easily destroying days of hard work in a single night. Deer and Rabbit Control Mix by Encap® is a mix of annuals and perennials formulated to repel deer and rabbits, protecting flower beds from ravage.

    Mice & Vole Control Mix

    Mice and voles can also be incredibly destructive to flower gardens, uprooting established plants, creating a maze of tunnels, and ruining carefully prepared soil beds. Encap’s Mice & Vole Control Mix is a blend of annuals and perennials designed to discourage mice and vole activity.


Wildflower displays continue to gain popularity with homeowners looking for more diversity in their flower beds and a less “manicured feel.” Encap® Wildflower Kits offer a range of options for homeowners to garden with the intent of attracting pollinators, creating bouquets, and brightening up shady areas of their yards.

Wildflower Butterfly & Hummingbird Mix and Wildflower Pollinator Mix deliver beautiful displays designed specifically to attract butterflies, hummingbirds, and other natural pollinators, including birds and bees.

Wildflower Bouquet Mix provides for cultivation of stunning bouquets, while Wildflower Aromatic Mix adds a floral aroma to landscapes.

Wildflower Shady Mix brightens up hard to grow shady spots around the yard, while Wildflower Perennial Mix provides beautiful displays year after year.


Zinnia and Daisy flower kits remain a popular choice among gardeners for the beauty they can bring to borders, cut flowers, and floral displays.

Proven Technology for Maximum Results

All Encap® flower kits are powered by their patented, revolutionary technologies to help achieve maximum results with minimal effort:

Advanced Soil Technology™ (AST®)

Encap’s Advanced Soil Technology™ is a proprietary product that has revolutionized the way we garden. This patented technology improves the soil environment, enhances seed establishment, reduces nutrient loss, and maximizes water filtration. It works by bonding with the soil upon contact, to get into the root zone where it’s needed most.

Seed Watering Technology™ (SWT®)

Encap®’s Seed Watering Technology™ takes the guesswork out of watering. This patented technology sparkles on the soil surface when wet, and gets dull when dry; gone are the days of over- and under-watering.

Store Display

Customers are quickly drawn to Encap’s bright, modern packaging, while their ease of use, patented technologies, and functionality convert interest into a confident purchase.

Flower kits can be displayed individually, or as part of a branded, 20 x 24 quarter pallet display containing all SKUs.

Encap® Flower Kits are an easy way to achieve long-lasting, beautiful, and functional flower beds.

Order Now Using Program Number: E43E1

The DeWitt Difference

DeWitt is a market leader in providing landscape fabrics, tree care, erosion control, lawn edging, shade cloth, plant protection, pond care and many accessory products. Over 600 products across 14 product categories. They also have a full line of tarps and accessories through their Polytuf Brands acquisition.

Experienced Sales and Service Team – DeWitt knows the lawn and garden industry. From manufacturing to on-time delivery, the DeWitt Company prides itself on providing exceptional quality and service.

Breakthrough Merchandising – DeWitt knows their continued success is based on your continued success. They are constantly developing new and innovative merchandising systems to better serve your retail and landscaping needs.

Facilities and Location – DeWitt operates out of a 400,000 square foot facility, which is located in the heartland of America. By continually investing in state-of-the-industry technology and equipment, DeWitt is able to consistently provide the highest quality products available in the lawn and garden industry.

A Dedicated Commitment to the Future – In the early 1970’s, Larry DeWitt saw a need for a non-chemical, environmentally sound form of weed control that would assist homeowners and professionals in creating low-main- tenance landscapes. That commitment to the environment continues today in DeWitt’s current product lines and in all the new products being offered by the DeWitt Company!

Order Now Using Program Number: D28S1

DeWitt Shipping Center
Custom Sewing Department

Espoma: Plan Now For Profitable Selling

As temperatures fall and days get shorter, your customers are bringing their passion for growing indoors. Be ready for this new wave of gardening business by stocking everything from containers, flowering plants, herbs, seeds, microgreens, and the organic products they will want to keep things growing. Inspire your customers with video in your winter e-mail blasts and give them a reason to continue to garden all twelve months. Espoma has rich video content to help you do this. Just visit the Espoma youtube channel at www.youtube.com/espomavideo to easily embed this content into your mail and landing pages.

So what will these gardeners need?

Espoma Organic Potting Mix is a rich, premium blend of sphagnum peat moss, peat humus and perlite that has been enriched with Myco-tone® and fortified with worm castings.

  • For all Indoor & Outdoor Containers
  • Enhanced with Myco-tone®
  • Fortified with Worm Castings

Espoma Organic Orchid Mix is a blend of chunky western fir bark, perlite and charcoal to provide the ideal growing environment for orchids.

  • Improves drainage & aeration.
  • Promotes growth & blooming
  • For orchids & other epiphytes.

Espoma Organic Cactus Potting Mix is a rich, premium blend of sphagnum peat humus, peat moss, sand and perlite that has been enriched with Myco-tone®.

All-natural potting soil mix for cactus, palm & citrus.

  • Provides Optimum Aeration & Drainage.
  • Reduces drought stress.
  • Promotes root growth.

Espoma Organic African Violet Mix is a rich, premium blend of sphagnum peat moss, peat humus and perlite. All-natural premium soil mix for African Violets.

Improves aeration and moisture retention.

  • For African violets and other house plants.
  • Promotes root growth

Add in the Espoma Organic Indoor Liquid plant foods to complete your organic indoor set.

Getting Set for Spring:

Bio-tone Starter Plus:

Talk to your Arett Sales Representative about Espoma Organic’s Bio-tone Starter Plus – the ultimate starter plant food. Bio-tone Starter Plus combines all natural and organic plant nutrients with humates, our exclusive Bio-tone Microbes and both Endo & Ecto mycorrhizae. The result is a plant food that grows new root mass very quickly to ensure transplant success. It’s like an insurance policy for your customers reducing returns and costly replacements. Buy it by the case or consider the display bin to place near live goods displays or checkouts to capture incremental sales.

And don’t forget the new controls from Espoma Organic. Each is packaged in beautiful full shrink sleeve bottles that shine on your shelves.

One Last Thought:

Soon there will be new hires that will need training and old hands that might need a refresher on organic gardening products. Be sure to sign up and complete the Espoma Organic Certified Dealer program to train staff. This innovative program is available 24/7 here to keep associates current on how and why Espoma Organic products can help customers be successful in all of their gardening projects.

Plan now for profitable selling!

Order Now Using Program Number: E60S1

Cool Weather Fertilizers For Indoor Plants – Power Them With Jack’s

It’s the time of year where temperatures begin to fall, day light gets shorter and the outdoor gardening season comes to a close. It’s the perfect excuse for independent garden centers to start selling indoor house plants and orchids.

Indoor plants or house plants not only beautify your indoor space, they also have many health benefits! Remind your customers of their great benefits; faster healing and recovery from injury or sickness, improved heart health, they help to increase concentration and calming the mind and body. Plus, plants change carbon dioxide back to oxygen and clean the air of harmful VOCs (volatile organic compounds).

Need some easy to care for plants to recommend to your customers? English Ivy, Snake Plants, Dracaena, Orchid and African Violets, are some of our favorites. But really you cannot go wrong with your selection, any indoor plant can brighten your space and your mood.

In order to keep those plants healthy for your customers, don’t let them leave without some Jack’s Classic®. Our Houseplant Special, Orchid fertilizers, and African Violet plant food are great items to boost your cool weather fertilizers sales. You probably already know this but, the here are some helpful tips to share with your customers:

Jack’s Houseplant Special 15-30-15

  • Houseplant Special 15-30-15 is our traditional indoor houseplant fertilizer designed for use on all foliage and flowering plants
  • Loved for over 50 years to keep indoor grown plants vigorous and green
  • Use at 1⁄4 tsp. per gallon of water every time you water

Jack’s African Violet 12-36-14

  • African Violet 12-36-14 is a proven formula for over 35 years
  • The 1-3-1 ratio is a favorite for commercial violet growers and hobbyists
  • Delivers the perfect blend to produce deep green foliage, stocky stems, strong root and bud development, and colorful blooms
  • Excellent formula for both top and bottom feeding containers
  • Use at 1⁄4 tsp. per gallon of water every time you water

Jack’s Orchid 7-5-6

  • Orchid 7-5-6 helps your orchids grow healthy leaves with this higher nitrogen formula
  • For use on non-blooming orchids
  • Switch to 3-9-6 when flower spikes appear, and switch back when blooming

Jack’s Orchid 3-9-6

  • Cooler temps trigger orchids to produce blooms.
  • Help your orchids along with this low nitrogen and high phosphorus fertilizer to promote flowering
  • Switch back to the Orchid 7-5-6 when leaves fade

Jack’s Orchid Special 30-10-10

  • Orchid Special 30-10-10 feeds through both roots and leaves
  • Perfect for orchids potted in fir bark and rock
  • This formula emphasizes the vegetative growth stage (leaves)
  • Switch to a high phosphorus fertilizer like 3-9-6 when flower spikes appear, and switch back when finished blooming

Want to take it one step further, we have formula specific POP sheets. Download yours today and display them near the plants or your Jack’s inventory, to remind your customers that the best growing results are Powered by Jack’s. These sheets are available on our site at jrpeters.com.

Jack’s Classic® is produced exclusively for independent garden retailers by JR Peters Inc., plant nutrition innovators for over 70 years. You’ll never find the Jack’s Classic® brand at a big box store because we produce the only professional grade fertilizer for businesses that specialize in serving plant-loving customers. The JR Peters team cares about your business success. Support for you and your customers is a phone call or mouse click away.

Shop now for JR Peters products on Arett’s Virtual Open House.

Modern Technology for Reducing Drought Stress and Water Use

As extreme temperatures, droughts, and weather have become more common over the last few years, there has been increased consumer and business interest in being more aware of the way we grow plants and manage landscapes. There are a variety of commonly available solutions that you may already be utilizing and recommending to your customers. These include planting drought-resistant and native species, mulching, and using efficient watering methods. Out of this interest to modernize, biochar and humectants are 2 components that have made their way into the marketplace and are now available in ARBORChar® Summer Stress and NutriRoot®. These products offer unique combinations of multiple ingredients which help hold water, build soil, and improve plant growth and an appearance even during difficult conditions.

Biochar is created by burning organic matter without oxygen in a process called pyrolysis which produces a highly porous, negatively charged carbon material which helps soil to store and exchange nutrients. Think of biochar as a bit of a multitasker. Regarding reducing water use, biochar’s porosity allows it to hold up to 10 times its weight in water. This helps make it a great addition to sandy soils because it helps reduce leaching of water and fertilizers. Likewise, it’s a great addition to clay soils because it reduces compaction while providing a carbon source for microbiology. And then, like charcoal it can also act as a filter and buffer. Biochar that has been enhanced with nutrients and/or organic material will add value to the soil and improve plant growth.

Humectants are substances often used in foods and lotions to help retain moisture. These substances are called hygroscopic, meaning they can attract ambient water. Humectants added to the soil will attract water vapor from the atmosphere within the soil and condense it back to a liquid form. They will then retain the liquid for the plant to absorb.

Here is an example of the humectant process turning the crystals into water.

Using humectants is an easy way to reduce overall water use by helping plants more efficiently use the water they receive whether, through rainfall, humidity, irrigation or hand watering. As well as preventing water loss through evaporation by condensing the vapor back into a liquid form.

Now, add biochar to the mix, and you’ve got some serious water holding capacity!

ARBORChar Summer Stress 0-0-9 is a fertilizer, water manager, and biochar blend. Perfect to apply in hot summer conditions, it contains humectants as well as Iron, Magnesium, and Potassium to promote greening. It’s available in 1 and 4 lbs. and covers up to 400 sq. ft.

NutriRoot 2-2-3 Liquid Soil Applied Fertilizer is a unique blend of essential minerals, seaweed extract, humic acid, surfactants, and humectants supplying a single product to reduce watering, accelerate root growth, and improve transplant success. NutriRoot is available in 8 and 32 fl. oz. measure & pour, 32 fl. oz. hose-end sprayer, and 1 gallon concentrates.

Both tools are great for drought stress regions, transplants, or just overall reduction in the labor of watering. They can be used on all plants indoors and out. Be sure to stock NutriRoot and ARBORChar Summer Stress this June. Your customers will appreciate the time they save and love the way their garden looks!

Order Now Using Program Number: A93E3

Better Soils From A Better Biochar

ARBORChar®, A Better Way to Grow

ARBORChar® is uniquely built to be a soil amendment and fertilizer, blending nutrients to target specific plant needs with biochar to help improve leaf vigor, root and fruit growth, and soil structure, while aiding in the proliferation of soil microorganisms. ARBORChar is designed to have neutral pH and produce minimal dust and it will not burn plant tissue. It’s made with biochar sourced from sustainably grown, untreated, unpainted, hardwood trees, and loaded with organic nutrients, minerals, blood meal, and bone meal. ARBORChar All Purpose Grow 5-6-4 and Root, Flower & Fruit 3-6-4 go above and beyond traditional biochar products.

What is Biochar?

Biochar is an extremely porous charcoal, rich in carbon, which enhances soils through retention of water and nutrients and increased soil biodiversity. The use of biochar to enhance soil productivity goes back 2000 years, when Amazonians smoldered agricultural waste in pits or trenches. Today, biochar is made through a modern process called pyrolysis, the thermal decomposition of organic matter in the absence of oxygen, producing a porous and activated carbon material which helps to build soil, conserve water, and sequester carbon.

Carbon Sequestration

The burning and natural decomposition of organic matter and agricultural waste adds large amounts of CO2 to the atmosphere. Biochar can reduce the growth in atmospheric greenhouse gas levels by holding carbon in soils for thousands of years. The production of biochar is a carbon-negative process which removes more CO2 from the atmosphere than released.

Water Retention & Soil Amendment

Biochar is recognized as offering several benefits to soil related to its porous nature and high surface area. The structure of biochar can attract and retain both water and water-soluble nutrients. Thus, nutrients, are retained for the plants benefit instead of leaching into water. The porous structure is also an extremely suitable habitat for beneficial micro-organisms, which play an essential role in soil fertility and plant growth.

Soil pH & Cation Exchange Capacity

Nutrients are more plant available in acid soils. Optimum soil’s pH range from 5.5 to 7.0. Biochar generally has high pH (e.g. 6 – 10), so in areas where a soil pH is low, biochar can help to buffer the acidity in the soil, making nutrients like Iron and Phosphorus available for plants to take up through their roots and minimizing deficiencies.

Biochar can help create soils with high Cation Exchange Capacity (CEC). Surfaces that are negatively charged like biochar and organic matter hold on to positively charged nutrients because opposite charges attract. The soil can then “exchange” these nutrients with plant roots.

Using ARBORChar:

Use ARBORChar on indoor and outdoor vegetables, herbs, annuals, perennials, trees, and shrubs. Add 1 to 4 tsp of ARBORChar per container or use 3 cups to cover 200 sq. ft. Mix in 1 to 6 inches below the soil surface in new planting beds, around established plants, or in root zone when planting. Repeat applications throughout the growing season every two to four weeks to maintain optimal nutrition. Water in thoroughly after applications. For best results, plant with compost and water with NutriRoot.

All Purpose Grow 5-6-4 offers a balanced package of NPK for general plant growth as well as 6% Calcium to help inhibit Blossom End Rot and 2% Magnesium to prevent yellowing. Root, Flower & Fruit 3-6-4 has a reduced nitrogen percentage to allow plants to focus on rooting and fruiting and contains 10% Calcium, and 2.5% Magnesium.

ARBORChar is available in 1 & 4 lbs. bags and covers 200 to 800 sq. ft. Offer your customers the Fertilizer & Water Manager Display. Stocked with NutriRoot and ARBORChar, this display is designed with extra messaging to help you sell these unique products. Earn more profit with the FREE, corrugated display, without taking up a lot of space. It also comes pre-stocked for an easy and time saving set up.

About Arborjet®, Inc.

Founded in 1999, Arborjet has developed the leading tree injection equipment and formulations to protect trees while supporting the landscape industry. After years of research, Arborjet is pleased to also bring effective and sustainable solutions to the home gardener.

Order Now Using Program Number: A93E2

Scotts Spring Lawn Care Tips

Tackling spring lawn care provides a dose of fresh air, sunshine, and exercise—and sets lawns on their way to season-long glory. Spring lawn chores aren’t difficult, but they do play a vital role in getting grass on track for a healthy, productive growing season.

Here are our top spring lawn care tips:

Early Spring

Mower Tune Up. Change the oil, air filter, and spark plug. Clean the top and undercarriage, removing dirt and grass clippings. Just be sure to detach the spark plug wire before working around the cutting blade. Don’t flip a gas mower over to clean underneath; simply lift one side and brush away dried grass. If dried grass has hardened, loosen with a hand trowel or putty knife. Sharpen the mower blade, and replace it if it has large nicks or gouges. It’s a good idea to keep an extra blade on hand so you always cut with a sharp edge. Last but not least, fill the fuel tank.

Clean up. Walk over lawns and gather any twigs, branches or other debris that has appeared over winter. Dispose of trash, and add small twigs and leaves to compost piles. Then, rake out dead grass. It can also go on the compost pile, unless it contains weeds.

Repair bare spots in Northern lawns. Fix bare patches in cool-season turf using Scotts® EZ Seed®. Water newly seeded areas daily for at least a week, but ideally until grass reaches mow-able height. Avoid mowing until grass is at least 2 inches tall or the same height as surrounding lawn. (Wait until late spring for Southern lawns.)

Prevent weeds in the North. For Northern lawns where crabgrass has been a problem in the past, apply Scotts® Turf Builder® Halts Crabgrass Preventer with Lawn Food in early spring. Follow label directions, and only use this product if no spring seeding projects are planned.

Feed the grass. If crabgrass wasn’t a problem, apply Scotts® Turf Builder® Lawn Food to Northern lawns around the time of the first mowing. This will give nourishment to plant roots for strong growth. If weeds weren’t an issue last year on your Southern lawn, feed grass with Scotts® Turf Builder® Southern Lawn Food to help protect lawns against heat and drought. With all lawn fertilizers, follow label directions carefully for best results.

Mow high. Adjust the mower deck to cut grass at the highest possible setting for the lawn’s type of grass. Tall grass sinks deeper roots (which can seek out moisture) and crowds out weeds. Most turf types thrive with a 3- to 4-inch blade height, which usually corresponds to a mower’s highest setting. Choose a middle setting for Zoysia grass and Centipede grass, and the lowest setting for Bermuda grass and creeping bentgrass. The rule of thumb for mowing is to remove only one-third of the total grass blade length at a time.

Edge beds. In early spring, soft soil makes edging beds a cinch. Using a sharp garden spade or half-moon edger, cut a 2- to 3-inch deep, V-shaped trench along beds to keep grass out. Maintain this edge with a string trimmer throughout the growing season, recutting only as needed. If you’re refreshing existing trench edges in spring by digging out soil or mulch that has filled the trench, toss weed-free material onto planting beds as mulch or add it to a compost pile.

Apply mulch. Wait until soil has warmed to refresh mulch for the growing season. Shredded mulch provides a polished finish to planting beds, which you’ll get when you use any variety of Scotts mulch. Scotts mulches provide vibrant year-long color and help prevent weed growth by blocking access to the sun. Add a 2- to 3-inch layer around (but not on top of) your plants.

Espoma: Plan Now For A Profitable Spring Selling Season

Digital Marketing:

Digital has become one of the most effective ways to communicate with your customers and drive foot traffic into your stores. However, this new style of communication is not just taking product or price promotions from print vehicles and placing them on digital communication platforms. The optimum format for these – whether blog entry, email message or Facebook post – is to educate the reader on the selected topic, weaving the associated products into the text and positioning your store and associates as THE experts in any gardening project. That means content is critical to the success of these efforts. Espoma Organic posts blogs weekly and this content is available for you to use in your digital advertising campaigns. Visit the blog at http://www.espoma.com/espoma-blog/.

There is also great video content for you to share and embed in your own campaigns at www.youtube.com/espomavideo.

Ask your Espoma Territory Sales Manager how to get started with this fresh new content.

Late Winter:

There are still sales to be made indoors with the four new Espoma Organic indoor plant foods. These 8 oz. liquid concentrates contain natural proteins and beneficial microbes that provide beautiful results. Each has the new innovative Easy Dose cap for a perfect pour every time with no measuring and no mess.

Watch the Easy Dose video here.

Be sure the new Organic Indoor! Houseplant Food, Organic Cactus! Succulent Plant Food, Organic Orchid! Bloom Booster, and Organic Violet! African Violet Plant Food are all on your winter sets now!

Getting Set for Spring:

Bio-tone Starter Plus:

Talk to your Arett Sales Representative about Espoma Organic’s Bio-tone Starter Plusthe ultimate starter plant food. Bio-tone Starter Plus combines all natural and organic plant nutrients with humates, exclusive Bio-tone Microbes and both Endo and Ecto mycorrhizae. The result is a plant food that grows new root mass very quickly to ensure transplant success. It’s like an insurance policy for your customers, reducing returns and costly replacements.

Final thought:

Soon, there will be new hires that will need training and old hands that might need a refresher on organic gardening products. Be sure to sign up and complete the Espoma Organic Certified Dealer program to train staff. This innovative program is available 24/7 at espomadealer.com to keep associates current on how and why Espoma Organic products can help customers succeed in all of their gardening projects.

Plan now for a profitable spring selling season!

Order Now Using Program Number: E60E1

What Makes Dave Thompson’s Organic Healthy Grow® Different?

Pearl Valley Farms™, one of the nation’s first self-sustaining egg farms, is home to nearly two million chickens. Their chicken litter – based fertilizer, Dave Thompson’s Organic Healthy Grow®, is just one component of full-circle sustainability and vertical integration at Pearl Valley Farms.

Whether your customers are elbow-deep in their vegetable garden or simply enjoying the view from their backyard patio, there’s no denying the power of plants in enriching our lives.

Healthy Grow is proud to provide a full line of fertilizers that are made with only the purest, most wholesome ingredients possible to ensure vigorous growth throughout a plant’s lifecycle. Dave Thompson’s Organic Healthy Grow Fertilizer:

  • Tomato – 3 lb., 6 lb. bag
  • All Purpose – 3 lb., 6 lb. bag
  • Early Start – 3 lb., 6 lb. bag
  • Bulbs & Bloom – 3 lb., 6 lb. bag
  • Tomato – 3 lb., 6 lb. bag
  • Rose & Flower – 3 lb., 6 lb. bag
  • Acid Loving Plants –6 lb. bag

“The Way It’s Made Matters™

Dave Thompson’s Organic Healthy Grow starts simply – with chicken litter from healthy, egg-laying chickens fed a calcium-rich diet. The litter is collected and left to air-dry and break down in an indoor, state-of-the-art, composting facility. Healthy Grow compost is regularly and carefully turned during the 45-day long process to ensure complete aeration, a vital aspect behind promoting microbial growth. The aerobically composted chicken manure is then combined with organic inputs to reach their specific formulation. Many of Dave Thompson’s Organic Healthy Grow products are OMRI listed approved for organic gardening and lawns.

 How Is Dave Thompson’s Organic Healthy Grow® Different?

Dave Thompson’s Organic Healthy Grow controls every aspect of the manufacturing process, raw material, and are committed to independents garden centers.

  • Perfectly designed packaging that sits well at the shelf level
  • Granular, low odor fertilizer that is naturally high in calcium and high microbe activity
  • A competitively priced, high performance product that results in higher margins for you
  • An integrated marketing plan developed to build brand equity and drive awareness in order to boost sales at retail

An Integrated Marketing Plan Designed for Retailers

Healthy Grow has developed a robust integrated marketing plan to increase sales and be a solution provider to you. Their integrated marketing programming, combined with their cost-effective, high-margin product will help drive consideration and trial at the point of purchase. Healthy Grow also provides a variety of additional marketing programs.

  • POP material
  • Hassle free digital Rebate program – Healthy Grow handles 100% of the redemption process
  • Pandora radio advertising
  • Community garden cause initiatives
  • Local television partnerships
  • Digital advertising
  • Social advertising
  • Easy to navigate, mobile friendly website
  • Product locator

These are just some of the tools they have in their arsenal to drive Healthy Grow sales at the retail level. For questions or additional information on Healthy Grow products or marketing, please contact your Arett sales rep or email marketing@pearlvalleyfarms.com.

Order Now Using Program Number: P84E1