An Extension of the Store

Arett Outlook May 2016

You may want to give the mantra “leave work at work” a second thought. Annette Gutierrez is the owner of garden lifestyle store Potted in Los Angeles, California, and her home is the envy of any customer.

In the following interview, Gutierrez talks to Lawn & Garden Retailer about building credibility and knowing what trends compel your customers.

L&GR: As the owner of Potted, do you feel like your home has to have a gorgeous garden?

Annette Gutierrez: Yes, absolutely. It’s like the old saying that “the cobbler’s children have no shoes” from many, many years ago. I think things like that are by the wayside. You have to be a reflection of what you’re selling.

We’re more of a lifestyle brand in the sense that we want to evoke an image, a feeling. My garden is always changing because I want to work something out or try this or that. It’s a bit of a testing ground as well.

It’s been on The Garden Conservancy Tour and featured in Sunset magazine. It’s a calling card for sure.

Our professional life is an extension of what we enjoy so for me standing around saying, “Let’s try this,” and that I get paid for that, ultimately, is the best thing in the world. It’s a win-win for sure.

L&GR: The tagline of Potted is “indoor style for outdoor living.” What do you think that means for today’s consumers?

Gutierrez: When you decorate the inside of the house you have textiles, you’re thinking about draperies, you’re thinking about art, you’re thinking about all that kind of stuff. We really took the idea that your outdoor rooms are the same as your indoor rooms – they’re rooms – and that when you start thinking about it that way, the decorating becomes very similar to the interior.

Many people have outdoor living rooms like I have right outside my kitchen. There’s the outdoor kitchen, the outdoor dining room.

You can easily recreate the same ideas outside, but outside is so harsh. Our idea behind that was to try to curate choices that could support the outdoor conditions.

Anything that will hold up outdoors and is also beautiful is what we look for, and it’s not that easy to find. It’s getting better with the idea that people want choices and want the outside to be a reflection of their home, so that’s where that tagline came from.

L&GR: When customers come into your store, what are they asking for that they weren’t aware of a few years ago? What trends have you been seeing?

Gutierrez: What’s so great about the air plants is that people can live in an apartment in New York, Chicago, Philadelphia or Timbuktu; it doesn’t matter.

Anybody can use them inside, and they’re fun and easy. Although, they’re not as easy as everyone seems to want them to be.

I laugh when people come into the store and say, “We don’t have to do anything to them.” I’m like, “Well, they’re a living plant; they need water.” There’s this misconception. What’s great about them though is you can put them anywhere.

You know the Portlandia [sketch comedy television show] “Put a bird on it” joke? We always say, “Put an air plant on it!” We used that hashtag a lot on Instagram for a while. They’re fun. I think I have 50 air plants in my house. People who normally couldn’t have a garden experiment with them and then they get braver.

I’ve been noticing more interior plants. People are really getting over this thing about not having a houseplant.

I think more and more people are really embracing them because there are so many more choices now, and people have really freed themselves from spider plants hanging or something like that.

(Article provided by Lawn & Garden Retailer)

Orcon Live Beneficial Bugs

Arett Outlook May 2016

Spring is here and Orcon Ladybugs and Lacewings are ready to fly your way. We have plenty of live beneficial bugs, packaged and ready to ship – praying mantis, ladybugs, earthworm (red wigglers), grub control, flea destroyer, and beneficial nematodes, to name a few. Plus we have specialty beneficial insects you can offer without having to stock live bugs, available as pre-paid certificates (formerly known as mailbacks).

Recently the city of Irvine CA, population 236,000, voted to use organic pesticides as the first line of defense fighting bugs. It is a trend that is growing, especially with homeowners. As more and more people look to natural and organic solutions, beneficial insects can fill that need.

While Orcon/Organic Control, Inc. offers 10 live bugs, they also have a complete line of beneficial insects that you can carry without having to stock live bugs. Their Pre-Paid Certificates (Certs) are like gift cards, redeemable for live bugs. Your customer purchases the Cert from you, then contacts Orcon and Orcon sends the live bugs directly to your customers’ door. From favorites like beneficial nematodes to specialty insects like aphytis for scale control, to predatory mites for spider mite control, Orcon has 14 Pre-Paid Certificates to choose from. They also offer a free counter display, with the purchase of four or more cases.

Here are a few of the specialty beneficial insects available; see their catalog for a complete listing:

  • Predatory mites aggressively go after spider mites, other mites, and thrips, and eat them right up. They can be used indoors or out and are a popular control for cash crops. The Predatory Mite Cert has been the fastest growing Pre-Paid Certificate for the past two years.
  • Trichogramma, for caterpillar control, works on webworms, tomato horn worms, and budworms – 230 in all. An egg parasite, it is best to release when you see the moth or the first sign of damage.
  • Aphytis melinus controls scale by laying an egg under a young scale, thus killing it. Cryptolaemus is a small beetle, only about 5 mm, with a black body and an orange head. They dine on mealybug and the Cryptolaemus larvae look just like a mealybug-a wolf in sheep’s clothing.
  • Delphastus is another small beetle with a large appetite for whitefly.

Whether you choose live or Pre-Paid Certificates Orcon has the right bug for your store and your customer.

Order Now Using Program Number: O32D1

Attract Finches with Specialized Finch Feeders

Arett Outlook May 2016

Finches Eat Differently Than Many Other Wild Birds; Give Them a Feeder Designed Specifically for Them!

Finches are a favorite among many backyard birders across the country. Their tiny stature, feisty attitudes, and beautiful, bright colors are entertaining to watch as they fly from feeder to feeder in search of their next meal. They are some of the most unique songbirds known to visit bird feeders, and if you’re willing to cater to their specific needs and preferences, attracting finches can be fun and rewarding!

There are quite a few varieties of finches and sparrows that visit bird feeders all over North America. Most are year-round birds and will stay in your area throughout all seasons, however, a few species located in the southern United States may migrate north to Canada for breeding during the summer months.

Some finch species are easily identified by the unique colors the males display. House Finches and Purple Finches have beautiful raspberry colored feathers on their heads and necks, while others, like the American Goldfinch, have vibrant yellow and black markings all over in the spring and summer months.

Finches eat mainly seeds and insects, and they are particularly fond of smaller seeds like black oil sunflower and Nyjer® at feeders. Black oil sunflower seed is more of an all-around seed choice that many bird species love. But, if you’re looking to appeal mainly to the finch species, offering Nyjer® seed is a great choice since many larger birds won’t eat it.

Nyjer® seed is extremely nutritious for these tiny birds. The high oil content of Nyjer® provides loads of energy that these guys require. Once the oiliness dries out from the seed, it loses its attractiveness to birds. That’s why it’s important not to overfill feeders when using Nyjer®, and always store unused Nyjer® seed in an airtight container. To make the seed in your feeder last a little longer, gently shake your feeder every day to jostle up the seed and prevent seed clumps and mold from forming.

Although popular, Nyjer® can be quite pricey. Because Nyjer® has such a small kernel, it easily can fall out of regular bird feeder ports. Instead, you will need a feeder with ports that have a tiny, slit-like opening so you don’t waste your expensive Nyjer® seed. An added bonus when choosing to offer Nyjer® is that squirrels prefer Nyjer® less than most other types of bird seed. That’s right, squirrels will likely leave your finch feeders alone if you choose to offer 100% Nyjer® seed!

If you want to attract finches to your yard, put out a feeder that is specifically made just for them like the Perky-Pet® 10 Inch Metal Finch Feeder. This metal bird feeder is designed without perches to allow for only clinging birds, like those in the finch family, to cling anywhere on the feeder’s surface area and pull out seed. And because there’s no perches, you can see more birds eating from this feeder than you would with a traditional bird feeder. The tiny holes all over this feeder securely hold Nyjer® seed so it won’t spill all over the ground, and the sturdy metal construction resists damage if it should fall or be knocked to the ground.

The Perky-Pet® Select-A-Finch Tube Feeder is another great feeder option for attracting finches to your yard. This feeder also holds Nyjer® seed, and is designed to not only cater to finches, but even more specifically to goldfinches. Goldfinches are the only finch variety that will eat seed while hanging upside down. They’re known to be finicky eaters, so providing them with a feeder that’s all for them will increase your chances of attracting these bright yellow beauties.

With the Select-A-Finch Tube Feeder, you have the option of changing the ports to attract either all varieties of finches or just goldfinches, making this the perfect 2-for-1 finch feeder! You can choose where the perch is placed by rotating the ports. When the perch is underneath the port, you’re able to attract all finches to this feeder, but if the perch is above the port you’re sending a message to all other birds in the yard that this feeder is only for goldfinches!

Finches are great birds to have visiting your feeders. Many varieties of finches, like House Finches, travel in large groups, so if you attract one, you’re likely to attract a whole flock of 50 or more birds! By offering a feeder designed specifically for finches, you’ll make your yard the hot spot for multitudes of cheerful birds all year long!

Order Now Using Program Number: W75S9

Increase Sales with Solution to Poison Ivy Problems

Arett Outlook May 2016

Every gardener’s nightmare: an accidental brush with poison ivy while working in their garden or yard. This run-in with poison ivy can lead up to three weeks of misery causing people to avoid the enjoyment of gardening. Simply put, removing fear of the severely itchy, allergic skin reaction will keep people outdoors, and in need of garden center products.

Remove the fear with a product that works!

With Zanfel in hand, gardeners no longer have to fear a potential run-in with poison ivy. Zanfel Poison Ivy, Oak & Sumac Wash is the only product clinically shown to remove the poison ivy plants’ oily toxin (called “urushiol”) from the skin, anytime after outbreak of the rash. Once the oil has been removed during a Zanfel washing, itching stops (in 30 seconds), and the skin is immediately able to begin the healing process. For most mild to moderate cases of poison ivy, within 24 hours 75 – 80% of the rash will be gone.

Zanfel is a specially formulated wash for allergic skin reactions to poison ivy, oak, or sumac. The most important step to eliminating the rash is to remove the poison ivy plants’ oil that has absorbed into the skin. Zanfel is a safe, soap-based product that has no known side effects.

Zanfel is a new way of treating poison ivy. Instead of using other over-the-counter products that only “shut off” the itching for an hour by treating the symptoms as the urushiol toxin remains on your skin, for many cases of poison ivy, Zanfel is a once and done treatment. For your customers, Zanfel is also an alternative to the time and expense of a clinic visit, co-pay, and prescription.

Sales and Profitability Opportunity!

Why does Zanfel Poison Ivy, Oak and Sumac Wash present a profitable opportunity for you? Zanfel is sold in only a number of targeted retailers. There is a reason for that. Every summer the large drug chains never seem to purchase enough Zanfel inventory as there are always “holes” on the retail shelf where the Zanfel Poison Ivy Wash is supposed to be. The brand loyalty to Zanfel is immense and focused! So what does that faithful Zanfel user do when it’s not on the retail shelf? They go to another store looking for it! This is why there is a huge sales opportunity for the nursery, landscaping, and garden centers.

The poison ivy sufferer is already in your store making other purchases, sometimes before or worse, during a current poison ivy outbreak. This is the sales opportunity that has just been presented to you. When your customers are in your store making their purchases, just imagine how pleasantly surprised they will be knowing that you also provide a successful treatment for their poison ivy challenges – Zanfel!

Store merchandising of Zanfel is the key. First you have to let people know that you stock Zanfel. Zanfel proudly provides a number of sale enhancing marketing and point-of-purchase materials, to help move your Zanfel inventory through the cash register and out the door. An example is the simple yellow window banner, which appears to be hand-drawn. This simple banner has proven to be an incredible selling tool, literally bringing Zanfel users into the store where the window poster is placed. Zanfel also provides, in addition to window posters, other materials such as poison plant identification posters, consumer educational brochures on poison ivy prevention and treatment, Zanfel product information handouts, and shelf talkers. All of these items can be ordered and reordered from Zanfel in any quantity, free of charge.

Zanfel is available for immediate ordering as a case pack of twelve eaches, (Arett Sales Item # Z61 53787) or as an attractive 6-piece Zanfel Counter Unit for display purposes, (Arett Sales Item # Z61 73787). Zanfel is available through the Super Savings April/May 2016 Program.

Got Poison Ivy? Get Zanfel. It Works!

Order Now Using Program Number: MS615



A pest infestation is one of the most disheartening issues a gardener can experience as they tend to their garden or greenhouse. After spending countless hours perfecting the beauty found in one’s home garden or greenhouse, the last thing a gardener wants is a pest infestation that puts the trees, plants, flowers, fruits, vegetables, or shrubs they have worked so hard cultivating at risk. Unfortunately, plants grown outdoors as well as indoors are prone to infestations at any time of the year and gardeners should be ready at all times to battle unwanted attacks from pests.

A gardener can take many different approaches when it comes to dealing with pest infestations. Most gardeners choose to spray their plants, flowers, food crops, and shrubs with an insecticide. Insecticides are substances designed specifically to deter, destroy, or disable pest insects. Insecticides can either be synthetic (poisonous) or natural (non-poisonous) and found in liquid or granular form. As gardeners are becoming more environmentally conscious, more and more gardeners are choosing a natural approach to pest control. Fortunately there are natural options for combatting pest infestations that actually work and will leave any garden or greenhouse pest free. One of those products that actually works is ORGANOCIDE® 3-in-1 Garden Spray, manufactured by Organic Laboratories, Inc.

ORGANOCIDE® 3-in-1 Garden Spray is an OMRI-listed insecticide, fungicide and miticide. It kills the eggs, larvae, nymphs, and adults of over 25 small soft-bodied insects and mites (including aphids, whitelflies, fungus gnats, etc.) and certain fungal diseases, such as powdery mildew. ORGANOCIDE® 3-in-1 Garden Spray is the ONLY organic 3-in-1 Garden Spray that has been proven in laboratory tests to not harm bees. In addition, ORGANOCIDE® 3-in-1 Garden Spray does not have any warnings for use around water and aquatic wildlife.

ORGANOCIDE® 3-in-1 Garden Spray is available in a quart concentrate (makes up to 10 gallons), 72 oz. and 24 oz. RTU, and a 32 oz. hose end concentrate.

Here is a recap of some of the benefits of ORGANOCIDE® 3-in-1 Garden Spray:

  • The dense oils suffocate insects by contact, so insects can’t develop a resistance.
  • Leaves a micro-film on the plant, which repels egg-laying females.
  • Will not harm beneficial insects such as bees, lady bugs, or butterflies.
  • Can be sprayed and harvested the same day.
  • Use in organic gardening on vegetables, fruits, nuts, vine crops, herbs, ornamentals, greenhouse crops, turfgrass, landscape plants, bulbs, flowers, and field crops.
  • People, planet and pet friendly!

Organic Laboratories, Inc. is one of the country’s leading developers, producers, and marketers of organic and earth-friendly pesticides and fertilizers. Organic Laboratories has been in business for over 20 years and their products are as diverse as the markets (home gardeners, indoor gardening, and agricultural) they serve. Organic Laboratories was founded by an agronomist and all of the products they manufacture are developed and tested by their current Vice President of research, who recently earned his PhD in Agronomy from the University of Florida.

Organic Laboratories prides itself in providing cutting-edge and solutions-oriented products that are tried and true; products that are essential for creating long-lasting vitality, abundant yield and overall healthy plant life.

Order Now Using Program Number: O81E1

Animal Repellents

Arett Outlook April 2016

Are You Capitalizing on this Growth Category?

Bonide Products offers the most complete and extensive product line of animal repellents on the market today. The extensive lineup ranges from deer repellents to mole and vole repellents to snake repellents. All of the Bonide repellents contain all-natural ingredients, which is noted on the front label with the “tan” shoulder, and are included in their Garden Naturals Collection of products. Repellents work through either taste, smell, or as an irritant. The Bonide line of repellents feature anywhere from one to all three of these repellents.

Deer have proven, over the years, to be one of the most challenging animals to keep out of flower beds and vegetable gardens and from chewing on desirable trees and shrubs. Most repellents require frequent applications to the foliage, or around the garden, to even remotely have any success. Knowing the time and effort involved in preventing deer damage to plants, Bonide has introduced Go-Away Scent-inals®. This all-natural product protects new and existing growth from deer browsing for up to one full year without the need to re-apply to new growth. Each plastic Scent-inal® diffuser is filled with the liquid Scent-inal® activator and is attached to the plant with the provided twist-ties. One filling of the Scent-inal® diffuser will last for 3 months. Each kit contains enough activator to charge the Scent-inal® diffuser 4 times, which will give 12 months of control. No mixing, no spraying, no harm to plants. It doesn’t get any easier than using Bonide’s NEW Go-Away Scent-inals® for effective deer control.

Some animal repellents are only labeled to repel one or two animal pests. Bonide’s Repels-All® Animal Repellent is an all-natural product that repels over 15 different animal pests, including deer, rabbits, squirrels, chipmunks, skunks, and many more. Repels-All® is available in both liquid and granular formulations. This unique and effective formula repels animals using all three repellent characteristics: taste, scent and irritation. Both formulations will repel animal pests for up to two months. Repels-All® can be used on or around ornamental plantings and is labeled for use around vegetable gardens as a perimeter treatment to keep animals out.

Moles, voles, and armadillos have a way of destroying our lawns and gardens. MoleMax® Mole & Vole Repellent is Bonide’s signature product for controlling these burrowing animals. The all-natural castor oil product is highly effective at safely repelling moles, voles, armadillos, and other burrowing animals from lawns and gardens. One application last for 3 months and MoleMax® can be applied 3 times per year. It is recommended to irrigate the granular product after application to allow the castor oil to come off of the carrier for better results.

One does not need to be an avid gardener to run into snakes. The sight of a snake slithering through a yard will create shivers in most people. Bonide offers the most effective snake repellent on the market today. The all-natural Snake Stopper® Snake Repellent effectively repels snakes, by scent and irritation, from lawns, gardens, sheds, campsites, woodpiles, patios, and decks for up to two weeks. Snake Stopper® is safe for use where children and pets play.

In 2016 Bonide Products is launching a new TV advertisement campaign to be featured on the national DIY Network television program. This unique program not only sells products, it builds brands and spotlights categories. Repels-All®, MoleMax® and Snake Stopper® repellents will be part of this campaign, which runs from April through the month of June. Featured spots will run during primetime on Friday through Sunday and reach over 30 million households.

Bonide’s DIY Network TV campaign will compliment their highly successful Garden Show, Home Improvement radio shows, and magazine print advertising campaigns. All of these advertising campaigns feature Bonide repellent products and will drive consumers to your store looking for these top-quality animal repellents. Make sure you have the most complete selection of animal repellents on the market today, from Bonide, to maximize your sales.

Order Now Using Program Number: B70R1

One Product to Reduce Watering, Promote Rooting, & Boost Microbiology

Arett Outlook April 2016

One Product to Reduce Watering, Promote Rooting, & Boost Microbiology

Too good to be true or the next best thing since sliced bread!? Here’s why NutriRoot™ is the next best thing.

What is NutriRoot?

NutriRoot 2-2-3 Liquid Soil Applied Fertilizer is a unique blend of nutrients, seaweed extract, humic acid, surfactants, and humectants designed to accelerate root development and to reduce water stress in new plantings, mature trees, shrubs, and lawns.

The NutriRoot Difference

Unlike most products currently available on the market that are purely nutrient based or standalone water managers, NutriRoot combines these and more into one easy, effective treatment. It enables soil to extract water from the air into the root zone, reducing watering while supporting microbiology and stimulating root growth, resulting in successful plantings even in stressed conditions.

For water management, NutriRoot is not a wetting agent, which affects the surface tension of water, or a water absorbing polymer, which can disturb the soil surface. NutriRoot uses patented, food-grade, soil-specific humectants. These humectants will attract water vapor from the atmosphere and condense it to liquid form, making it root available. Using NutriRoot is an easy way to reduce overall water usage by helping plants more efficiently use the water they receive.

NutriRoot includes a non-ionic surfactant to help move the product to the root zone, while increasing percolation during watering events. Humic substances and kelp are known as bio-stimulants, which promote root growth and enrich soil when broken down by soil microbes. Lastly, NutriRoot contains both macro and micro nutrients, such as nitrogen, potassium, phosphorus, iron, manganese, and zinc. A U.S.D.A.-certified biobased product, NutriRoot uses 86% renewable carbon content, an impressive 15% above the minimum requirement. This label assures consumers that the product contains a verified amount of renewable biological ingredients.

Using NutriRoot

NutriRoot can be a tool that both you and your customers can use to reduce water stress and transplant shock. Apply directly to the soil in containerized plants or spray the base of balled/burlapped plants to ensure your watering is more efficient. Drench soil with NutriRoot before and after transplanting to help with root establishment. Existing landscape applications can be made before bud break, monthly during the growing season (particularly during hot, dry months), and after leaves have dropped in the fall. Treatments in northern areas before the ground temperatures drop below 40 degrees F help to decrease plant stress during winter. The basic dilution is 1.25-1.5 fl. oz. NutriRoot in 1 gallon of water. Use higher rates for newly transplanted trees or trees with root loss. Use lower rates for routine maintenance and to alleviate drought stress.

NutriRoot can be used in conjunction with standard fertilization programs and may increase their efficacy. Applying with amendments, like biochar and compost, can help increase the soil’s water holding capacity.

Reduce Watering, Reduce Plant Loss, Increase Profits!

NutriRoot makes watering more efficient, reduces plant stress, and increases water storage in landscaped and containerized plants. Worry less about your customer’s success while maintaining profit. Offer NutriRoot as an add-on sale to reduce returns or as a solution to protecting treasured trees and plants. With the new NutriRoot display you can provide a variety of sizes without taking up valuable floor space. Available in 8 fl. oz., 32 fl. oz., 1 gallon, and 32 fl. oz. hose end sprayer concentrates. 32 fl. oz. makes up to 25 gallons, treating up to 25 small trees.

About Arborjet, Inc:

Founded in 1999, Arborjet has developed the leading tree injection equipment and formulations to protect trees while supporting the landscape industry. After years of research, Arborjet is pleased to also bring effective and sustainable solutions to the home gardener.

Order Now Using Program Number: A93E1

DRAMM Celebrating 75 Years of Design and Manufacturing of Quality Watering Tools

Arett Outlook March 2016

Dramm Corporation has been a leader in watering tools and accessories for 75 years. Imagine it all started with a man named John G. Dramm and his invention that revolutionized the way greenhouses; nurseries and gardeners water their plants.

In 1941, John G. Dramm produced cut flowers for his florist shop in Manitowoc, Wisconsin. Johnny, as everyone knew him, always had a passion and a gift for invention. In order to water greenhouse crops quickly, Johnny saw the need for a nozzle to apply very large quantities of water in a soft stream. Thus, he designed the 400 Water Breaker, which applied water with no damage to plants. This nozzle is the standard of commercial growers worldwide.

The company developed from a “basement operation” to a 70,000 sq. ft. facility, employing over 50 people.

News quickly spread about this innovative watering tool and requests for the new nozzle were received. Johnny continued to work in his floral shop during the day and constructed the 400 Water Breaker® orders at night. As the business began expanding, tragedy struck. John G. Dramm passed away suddenly in 1951 at age 47. He was survived by his wife, Perdita, and two sons ages 12 and 18.

His family had no Social Security benefits and now struggled to keep the business going. Subcontracting the parts and assembly, Perdita packed the orders, attended to all of the paperwork and, using her lunch hours while she worked as a school librarian, drove to the post office and mailed out the shipments. Taking no salary from the Dramm Company, Perdita used the modest profits to put her two sons through college.

After the two boys went to college they continued the tradition of contributing to the growth of the family business. By the late 1950s and into the early 1960s, John Peter, the older son, started working out of his own basement. He eventually rented a small factory and gave it the name Dramm Manufacturing Company. Like his father, he had a natural interest and talent for invention. He evolved into a self-taught engineer, designing specialized equipment for Dramm products.

In 1967, younger brother Kurt William, the born salesman of the family, purchased The Dramm Company from his mother, Perdita. Although there were two companies, being a close family, they operated as one entity. In 1978, at an early age of 45, John P. Dramm passed away and the two companies became one under the name Dramm Corporation.

While the original products were designed for the professionals working in greenhouses and nurseries, requests from the public were building. The avid home gardener wanted to use the same watering tools the “pros” were using. And the “pros” were all using Dramm.

The company continued to grow in the retail industry by expanding into a full line of Rain Wands, sprinklers, and watering tools accessories. In the 1990’s, Dramm Corporation revolutionized watering tools by introducing color into the full line of Rain Wands, sprinklers, and watering tools with six rainbow colors: red, orange, yellow, green, blue, and berry. Now gardeners could choose a color to fit each individual’s personality and it would not get lost in the lawn. Since then, competitors have often copied but have never matched the complete style, color, and quality of Dramm’s products.

In July of 2013, Kurt and Marlene Dramm announced the completed ownership transfer to the their son Hans Dramm and daughter Heidi Dramm Becker. Hans Dramm is the Chief Executive Officer and Chief Financial Officer. Heidi Dramm Becker is Executive Vice President and appears in many of Dramm’s TV commercials and lifestyle photos.

Family involvement has been an integral part of the growth and success of the company and is still a vital ingredient today. Hans Dramm’s daughter and Heidi Dramm Becker’s children also appear in TV commercials and lifestyle photos. Kurt Becker, son-in-law, is the Executive Vice President and the Director or Commercial Sales and Marketing. Kurt Dramm is still active with the company as the Chairman Emeritus.

Today, Dramm continues to provide quality, durable, and professional watering tools, accessories, and natural fertilizers to nurseries, greenhouses, and avid gardeners nationwide. Dramm strives to produce products that save time and energy while providing quality products that will last a lifetime.

Order Now Using Program Number: D40E2

The Next Generation of Neem is Water Soluble

The use of the Neem tree for its oil, bark, leaf, flower, and fruit in India extends for over 4,000 years. It has been used for skin and dental care, insect repellents, fertilizer, and more. Neem oil insecticides have been a staple on independent garden shelves for many years now and are widely known to the eco-conscious gardener. Arborjet has created the next generation of Neem by isolating out its most active compound, Azadirachtin, and concentrating it into a water soluble powder, AzaSol™.

Neem is a tree native to India, Azadirachta indica. Its active ingredient, Azadirachtin, is a proven natural anti-feedant, growth regulator, anti-ovipositor, and insect repellent. Neem products work by intervening at several stages of the insect’s life and are especially effective during the larval stages of development, effecting nearly 300 insect species. Commonly sold, Neem oil is created by pressing the seeds or an extraction method which can limit the amount of available active ingredient.

The AzaSol Difference:

AzaSol is developed using a patented process to derive Azadirachtin in its purest form from the best quality Neem seeds in India. The end result is a completely water soluble, exceptionally potent 6% Azadirachtin powder. OMRI Listed for organic use, AzaSol can be applied indoors or outdoors and food crops may be harvested the same day as treatment. AzaSol can be used on a variety of plants from fruit trees to delicate annuals for controlling aphids, whiteflies, leaf miners, mealybugs, fungus gnats, caterpillars, beetles, and more.

The benefits of AzaSol’s unique water solubility help make it easy to use and increase efficacy. Translaminar and systemic, AzaSol can be absorbed through both the leaf tissue and roots, so the entire plant is protected, not just at point of contact. Once absorbed, the product can last longer in the plant versus degrading in the outside environment. With no oily residue on the leaves, AzaSol will not block stomata or burn. Additionally, AzaSol doesn’t need to be continually agitated, will not clog equipment, does not need to be a warmed up, and has no strong smell.

AzaSol Tips for Use:

It is important to let your customers know that AzaSol is not a quick knockdown insecticide. To help users see instant results, AzaSol can be mixed or applied before another insecticide such as Eco-Mite Plus®, a contact miticide/insecticide made from botanical extracts and oils. Eco-Mite Plus also contains a surfactant which helps spread AzaSol across the leaf surface.

AzaSol can be sprayed and/or drenched. For best results, recommend re-applications at 7 to 10 day intervals to protect new plant growth and control new generations of insects missed from the last spray. Timing applications during insect development will also help ensure more effective treatments. After spraying, users can pour remaining liquid at the base of plant because the mixed solution should be used within 48 hours. If drenching for systemic activity, recommend waiting until soil is a little dry and plants are slightly thirsty to ensure that the product is taken up immediately by the roots.

Customers can mix a low rate of 1/4 tsp. per quart for prevention and routine maintenance. Recommend the high rate of 1 tsp. per quart for existing infestations. AzaSol is available in multiple sizes. The new 0.25-ounce size comes with a 1/4 tsp. scoop and can make 7 – 28 quarts of solution. It is packed in a case of 6 and includes a tabletop POP display. For additional savings and product variety, AzaSol is also available in the Botanical Control Display.

About Arborjet, Inc:

Founded in 1999, Arborjet has developed the leading tree injection equipment and formulations to protect trees while supporting the landscape industry.

Order Now Using Program Number: A93E1

H. D. Hudson Manufacturing Company Celebrates 110 Years

Arett Outlook March 2016

The fact that the H. D. Hudson Manufacturing Company can trace its roots back to 1905 is an impressive achievement by any measure. For over a century, the enduring legacy of H.D. Hudson has been a family-owned company with an established worldwide reputation for quality and service.

Creating the broadest range of high quality spraying products for nearly a century.

At the turn of the century American farmers found themselves in need of new types of equipment to feed and house livestock. Hudson® responded with sprayers, dusters, and water systems in their 1917 catalog.

As time passed, the demand for sprayers among the nation’s homeowners increased. New and innovative uses for sprayers emerged in areas that Hudson® is still a leader in today including: rust prevention, degreasing, curing cement, cleaning and disinfecting, and mildew proofing. For home, lawn, and garden, customers rely on Hudson® sprayers to protect against insects, weeds, and plant diseases. The company also makes life easier with sprayers for wood deck maintenance, removing wallpaper, mildew control, and many other applications.

Concrete contractors, janitorial, and sanitation maintenance workers, as well as pest control operators turn to Hudson® Professional Division sprayers and accessories. Hudson® has long been the choice for professional grade compression sprayers, hand sprayers, hose, guns, drum pump sprayers, and Bak-Pak® sprayers. Today Hudson® is recognized as the “Sign Of The Best Buy” in the sprayer category.


For decades Hudson® has been the global leader in product innovation. Through a disciplined approach to product intelligence, user trends forecasting, and research and development, Hudson® operates a global product development organization that delivers patented innovative features that are unique to Hudson® and preferred by users around the world. Over the years Hudson® has pioneered advances in sprayer features and technology, amassing numerous sprayer patents.

Worldwide reputation for trouble-free performance.

Hudson® sprayers offer best in class craftsmanship. All sprayers are quality tested and assured with rigorous testing and every production run is audited with functionality tests before shipment. The Hudson® team calls this process their 6-Step Quality Assurance Pledge. Everything from design and engineering performance to freight tests that ensure damage-free transport of goods are performed to ensure high quality Hudson® products reach the customer.

How You Spray Does Make a Difference™

Hudson’s advertising team has been an authority in the industry since the early 1900’s and creates some of the most innovative package designs that are crafted to sell. Year after year Hudson® demonstrates its superior level of merchandising skill by consistently winning awards and garnering national acclaim for innovative packaging. Placing emphasis on visuals of key product features to communicate effectively is the hallmark of the Hudson® brand.

Saving Lives For Over 80 Years.

The experience Hudson® has gained producing the best sprayers for agriculture and professional applications simply means the company has more knowledge about how to build better performing sprayers than anyone in the industry.

Hudson® has used this knowledge to become the leader in worldwide efforts to improve community health through Disease Vector Control initiatives for over 80 years. As an advocate for public health programs that remove the threat to human life, Hudson® designs sprayers engineered and built to meet precise and standardized application procedures. The Hudson® X-Pert® brand sprayer is used in residual pesticide applications for control of Malaria, Chagas Disease, Dengue Fever, and Yellow Fever – saving lives around the world.

The World Standard of Value.

Hudson® knows and understands the demands and needs of sprayer users in various markets such as lawn and garden, industrial, agriculture, pest control, turf care, and public health. Hudson® assimilates this knowledge to bring its customers the broadest range of high quality spraying products under assorted price points that meet or exceed the needs of its domestic and international partners. Coupled with integrated technology, supply chain strategies and unparalleled global customer service, Hudson® delivers the best overall product along with value added services and programming.

Order Now Using Program Number: H35E1