Sun Gro: New Ways to Boost Sales and Shelf Presence

Edible Lifestyle Promotions: “Gro Your Own” is the slogan for the new edible lifestyle marketing campaign. This new campaign is designed to appeal to both retailers and consumers and promote OMRI Listed® products in the Black Gold®, Fafard®, and Sunshine® brands. The grow-your-own-food movement is hot! Sun Gro’s organic mixes and amendments yield outstanding edibles—making it easy to “Gro Your Own.” This edible lifestyle campaign will be promoted via trade ads, product videos, pamphlets, and web articles to help growers cultivate outstanding organic food crops with Sun Gro products.

 The following OMRI Listed® products will be promoted in the “Gro Your Own” campaign:

  • Black Gold® Natural & Organic Potting Mix
  • Black Gold® Seedling Mix
  • Black Gold® Waterhold Cocoblend Potting Mix
  • Black Gold® Just Coir
  • Black Gold® Earthworm Castings
  • Black Gold® Garden Compost Blend
  • Fafard® Natural & Organic Potting Soil
  • Sunshine® Natural & Organic Professional Growing Mix
  • Sunshine® Advanced Mix #4 Growing Mix
  • Sunshine® Advanced Rain Forest Blend
  • Sunshine® Advanced Ultra Coir

Refreshed Black Gold® Packaging: From coast to coast the eye-catching new Black Gold packaging has gotten great positive feedback from distributors, dealers, and retailers. Only the look has changed. Premium Black Gold products still contain the same high-quality professional ingredients that set them apart from competitor brands. The slogan says it all: Beauty on the Outside. Quality on the Inside™.

The dynamic new Black Gold packaging features:

  • A updated Black Gold logo incorporating the classic gold vignette
  • Bold, modern, attention-grabbing fonts
  • A color-coded identifier “shield” to highlight the product name
  • Eye-catching flower and vegetable images that “pop” against the bag’s black background
  • Attention-grabbing callout badges and logos that highlight special product information, such as RESiLIENCE®, OMRI Listed®, 6-month feed, and more

Free Sun Gro Retail App!: Perfect for home and garden retailers and their employees, the Sun Gro Retail App puts product insights and resources at your fingertips. With the app you can:

  • Get current product details for Black Gold®, Fafard®, Sunshine® and Sunshine® Advanced brand products.
  • Use the ‘What’s in the Mix?’ section to discover major mix ingredients and what they do.
  • Help customers find the right products with handy product ingredient charts
  • Keep up to date with trial results of RESiLIENCE®, our patented silicon additive that makes plants stronger.
  • Use the easy search to find products based on ingredients and applications.

Visit www.sungro.com/apps to learn more and download the app on Android or Apple phones and tablets.

Sun Gro Store Finder: Add your name to the Sun Gro retailer store finder. Creates traffic!

Consumer Mail-In Rebate Coupons are available for Black Gold®, Fafard®, Sunshine® and Sunshine® Advanced potting and speciality mixes to make Sun Gro products even more accessible to gardeners. Consumers can receive $3.00 back on the purchase of $10.00.

In Season Saving on Large Bags of Black Gold®!: Buy now and save up to 20% on your next Black Gold® order from Arett with the Black Gold® BIG BAGS out of the Warehouse Promotion. Three SUPER PROMO DEALS:

  • 2 cu. ft. Black Gold All Purpose – S84 14101022P
  • 2 cu. ft. Black Gold Natural & Organic – S84 14020402P
  • 2 cu. ft. Black Gold Moisture Supreme Container – S84 14130002P

Order Now Using Program Number: S84S1

© 2017 Sun Gro Horticulture Canada Ltd. All rights reserved.
® RESiLIENCE, Fafard, Sunshine Advanced, Sunshine, Ort Expertise is Growing and Sun Gro are registered trademarks of Sun Gro Horticulture Canada Ltd.
® Black Gold is a registered trademark of ODIN Enterprises II, LLC. Used under license.
™ Beauty on the Outside, Quality on the Inside is being used as a trademark of Sun Gro Horticulture Canada Ltd.

Advertising Through Your Facebook Business Page

People come to Facebook and Instagram to explore new things, including brands and businesses. You can use Facebook and Instagram to keep in touch with customers through posts, comments, and private messaging.

With a Facebook Business Page, you can communicate directly with customers, help them learn more about your business, offer customer service, and tell visual stories.

Use Your Facebook Page To…

  • Keep people updated – People can check your page for information and updates or follow it to automatically get notifications about your Facebook posts.
  • Tell beautiful stories – Share updates through text, photos, videos and more to keep people interested and coming back.

Why Instagram?

People come to Instagram to express themselves, be inspired, and take action on posts. Businesses use Instagram marketing to show their brand personality, find customers, and promote products and services to an engaged audience. You can also connect one Facebook page to your Instagram profile.

Facebook Advertising 

Businesses of every kind are marketing on Facebook to get discovered, provide information, capture attention, show off products, collect leads, and boost sales. These strategies work seamlessly on mobile devices and show up in the places where people are spending their time.

Facebook advertising can be extremely cost effective, but to achieve the right results, you must acknowledge that it is NOT ALWAYS FREE. At the very least, you must assign someone to manage your Facbook page to keep it current and interesting.

Facebook Advertising – “Paid” Versus “Organic” Reach

There are two ways to reach customers through your Facebook page: paid reach and organic reach. Facebook defines organic reach as “the total number of unique people who were shown your post through UNPAID distribution.” This means those people saw your ad because they already liked your Facebook page, one of their Facebook friends shared your post, they found your Facebook page by directly searching for your business name or by searching for a hashtag (#) used in your post, or other methods that rely on customers doing the work to find your posts.

Facebook paid reach (or paid advertising) allows your message (for a fee) to be brought directly to potentially interested customers based on a wide range of audience criteria that you select. Those posts will show up as “sponsored ads” directly in someone’s Facebook news feed or in the column that appears directly to the right of it. Customers don’t have to search for anything to see these ads. They show up automatically as they are browsing through Facebook.

Creating Your Facebook Advertising Plan

The best Facebook advertising is developed with a plan. There are different formats, rules, and options for accomplishing particular goals in the world of Facebook.

It is imperative that you …

  1. Establish your business goal, the reason you’re running the ad

To choose the right ad objective, answer the question: “What’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app, or increased brand awareness.

Do you want to …

  • Drive discovery? – Encourage people to explore your products online or in person? Create awareness by prompting people to browse your website, app or store?
  • Generate leads? – For example, do you want to generate 100 new page “likes” a month, building your customer base?
  • Boost Sales?
  • Earn Loyalty? 
  1. Define Your Audience.

Develop an understanding of the people you want to reach. Whether you want your ad to be shown to people based on age, location, or hobby, Facebook can help you connect to the ones who are likely to be interested in what your business offers. The audience you select when creating your ad can be as narrow or broad as you like.

Consider that you can find people using these options:

  • Location – Whether next door or across the world, reach people in the cities, communities, and countries where you want to do business.
  • Demographics – Select an audience based on age, gender, education, relationship status, job title, and more.
  • Interests – Choose the interests and hobbies of the people you want your ad to reach, from organic food to action movies.
  • Behavior – Select people based on their prior purchase behaviors, device usage, and other activities. For example, if you’re a garden center, you can target people who’ve recently invested in outdoor living.
  • Connections – Reach people who are connected to your Facebook page, app or event, or exclude them to find new audiences. For example, if you want new page likes, you can exclude people who already like your Page.
  1. Establish a daily or lifetime budget for your paid ads

This will vary based on the “area” you want to cover and the audience make-up. It could start as little as $1 a day.

  1. Develop or procure photos or videos to feature in your ad that express your personality or brand and convey your story.

And, finally, you should…

  1. Measure and track your results so that you can make changes to optimize the effectiveness of your Facebook efforts.

In the case of Facebook ads ROI, you could track a number of different actions:

  • New page “Likes”
  • Post-level engagement
  • E-mail opt-ins
  • Website click-throughs
  • On-site sales or lead generations

With Page Insights, you can see exactly how your Facebook Page is helping you accomplish your business goals.

Need Help With Your Facebook Advertising?

Let Greensmith help you establish your plan, organize your campaigns, and get results to achieve your goals!

Show Your Grow: Retail Display Contest

Dave Thompson’s Organic Healthy Grow Fertilizers is partnering with organic gardener Amanda Thomsen from kissmyaster.com to sponsor the Show Your Grow: Retail Display Contest. Independent Garden Centers and hardware stores are invited to submit images of their displays or planograms that feature Dave Thompson’s Organic Healthy Grow for a chance to win a bundle of prizes including Visa gift cards, a featured blog spot on kissmyaster.com and more! Prize packages are outlined below.

Whether you carry one Healthy Grow SKU or the full line of products, submit your pictures for a chance to win.

Official rules and submission instructions can be found on the “Promotions” page of Healthygrow.com, or here.

Healthy Grow is proud to provide a full line of fertilizers, specialty mixes and soil enhancers that are made with only the purest, most wholesome ingredients possible to ensure vigorous growth throughout a plant’s lifecycle and a comprehensive marketing program designed to help boost sales.

Need some ideas and inspiration for your Healthy Grow displays? This display was featured in a greenhouse urban greenhouse in Chicago.

Browse magazines, blogs and gift guides for display theme inspirations.

Photograph your displays with social media in mind and search Instagram and Pinterest ideas that provide inspiration for display combinations and interesting use of props.

Fertilizers merchandised with your customer’s favorite plants are more likely to sell through your store!

Submissions will be accepted now through May 1st.

Finalists will be posted to the Healthy Grow Facebook page, winners will be decided by fans of Healthy Grow and announced May 15th.

E-mail marketing@healthygrow.com with any questions about the contest or to learn about the extensive marketing solutions available.

Show Your Grow: Retail Display Contest Prize Packages:

1st place:

  • $1,000 Visa gift card
  • Featured blog post on organic gardening blogger, Kissmyaster.com
  • Signed copy of Amanda Thomsen’s Kiss My Aster: A Graphic Guide to Creating a Fantastic Yard Totally Tailored to You

2nd place:

  • $500 Visa gift card
  • Signed copy of Amanda Thomsen’s Kiss My Aster: A Graphic Guide to Creating a Fantastic Yard Totally Tailored to You

3rd place

  • $250 Visa gift card
  • Signed copy of Amanda Thomsen’s Kiss My Aster: A Graphic Guide to Creating a Fantastic Yard Totally Tailored to You

The first 20 entries will receive a singed copy of Amanda Thomsen’s Kiss My Aster: A Graphic Guide to Creating a Fantastic Yard Totally Tailored to You

Kiss My Aster is a hilarious, irreverent, interactive guide to designing an outdoor space that captures your unique personality. Amanda Thomsen fills this quirky book with innovative ideas, encouraging you to forget the accepted “rules” and make your own landscaping choices. Whether you want privacy hedges, elegant flower beds, a patio for partying, a pond full of ducks, or all of the above, you’ll end up with a yard you’ll adore.

Who: Independent Garden Centers that carry Dave Thompson’s Organic Healthy Grow

What: Store displays that include Dave Thompson’s Organic Healthy Grow

When: Submissions are accepted through May 1st, 2017.

How: Submit high-resolution images of store displays after reviewing the official rules and entry information here.

Winners will be announced May 15th.

#ShowYourGrowContest

GardenTech: Keeping Edible Gardens Healthy

For more than 55 years, GardenTech® Sevin® Brand insecticides have been trusted by homeowners and professionals to control a wide variety of outdoor insects, including ants, army worms, Japanese beetles, leafhoppers, stink bugs, and other listed insects. Sevin® Insecticide is specially formulated with carbaryl, one of most effective synthetic insecticides on the market.

Growing your own vegetables and fruits is a rewarding and ultimately tasty adventure. Armed with Sevin Insecticide, you can keep your edible garden healthy throughout the growing season and enjoy the delicious fruits of your labor all year long.

Sevin® Ready-To-Use 5% Dust provides fast-acting, effective control of more than 65 listed nuisance insects on garden vegetables, fruit, ornamental shrubs or flowers, and even lawns. Sevin® RTU 5% Dust has a dual mode of action, working on contact and by ingestion. Following use, Sevin® RTU 5% Dust is easily broken down in the environment. Depending on the edible, the dust can be applied throughout the growing season, right up until the day before harvest. The 1 lb. bottle of Sevin® RTU 5% Dust is ergonomically designed for easier gripping and application and is weatherproof. The dust formulation is sold individually and in three-packs.

Shaking off pests has never been so easy.

A little shaking goes a long way. No mixing or measuring. Just apply a thin coating of dust onto leaf surfaces. When applying, begin with areas further away and moved back toward you to avoid over-application, and wear rubber gloves for safety. After applying, keep children and pets clear of the area until the dust settles.

DIRECTIONS FOR USE

Do

  • Shake container before using
  • Apply when air is calm
  • Wear gloves when applying
  • Dust lightly to cover leaves with a thin, even film of dust
  • Apply at the furthest corner and work backward

 Do Not

  • Do not apply to blooming flowers
  • Do not use on large trees
  • Do not use indoors
  • Do not repeat applications more than once per week (7 days)
  • Do not allow people or pets to enter treated area until dust has settled

Frequently Asked Questions:

Can Sevin® insecticides be used inside the home?

The Sevin® line is specially designed for outdoor usage and should not be applied indoors, on bedding or pets, or in vehicles. For household plants, Sevin® insecticides can be used so as long as plants are taken outside. Once settled/dried, the treated plants can be brought back inside. With any insect control product, it’s always important to closely read and follow the label instructions.

How does Sevin control insects?

Sevin® has a dual mode of action. It works on contact and through ingestion. Sevin® is nonsystemic, which means it does not penetrate plant tissue. After controlling the targeted pest, Sevin® is easily broken down in the environment.

Can Sevin® Dust be mixed with water?
Sevin® Dust formulation is not intended to be mixed with water. It should only be used dry.

Order Now Using Program Number: G94E1

Merchant’s Picks for March

Want to know what hot items you should have on your shelves for this month? Find out with this list of Merchant’s Picks for March 2017.

Merchant Picks - March 2017

Item NumberItem NameWHY A MERCHANT PICK?
D28 6YR350 Landscape Weed Barrier - 6 YearIdeal for short-term weed control.
D71 729PC Mother Land All Purpose Premium SoilGreat for many projects in the garden.
E60 AP1 Organic Potting MixNo synthetic plant foods or chemicals are used.
F42 790058 Ocean Forest Potting SoilReady to use right out of the bag.
L46 GKS2 Garden Kneeler and SeatStock up now in time for spring planting.
S70 75651300Miracle-Gro Potting MixThis is the time of year when homeowners begin to purchase new or replant houseplants.
S70 74978500MiracleGro Seed Starting MixThis is the time of year when when gardeners start planting their indoor seed varieties.
S84 140204016uBlack Gold Natural & Organic Potting Soil Plus FertilizerOMRI listed for organic production.
T70 ZT16138384 3-Piece Powder Coated Steel Bistro SetBest seller from Open House 2016
T70 ZT161378 2-Person Powder Coated Steel SetteeBest seller from Open House 2016