Introducing The Upcoming Arett Sales Online Birding Marketplace

The Arett Sales Online Birding Marketplace will make it easy for you to buy what you need for the spring birding season.

There is never a bad time to go birding, and you should take advantage of this niche market in your stores this spring – with bird feeders and houses, bird food, bird baths, and accessories. You should become known as the “bird expert” in your neighborhood! Arett Sales can help you build this reputation! We are introducing a new EVENT focused on spring birding that can help give you a competitive advantage over your competition – The Arett Sales Birding Marketplace.

The Arett Sales Birding Marketplace will feature OVER 200 HOT BUYS ON BEST SELLERS! Make sure you take advantage of the terrific deals on important merchandise in this category – savings will start at 15% and go up to 43%!

The Arett Sales Birding Marketplace will be live soon and runs through March 24, 2017.

Event Period: February 13th – March 24th
Program #: BRD17

Birding In The New 2017 Arett Catalog

Your new 2017 Arett Sales catalog, which should be arriving at your stores in the next week, also features a complete selection of terrific birding merchandise in Section 17! You can also find bird baths in Section 9 – Garden Accents.

Advertise Your Expertise

Let your customers know that you are BIRD EXPERT in your neighborhood! Arett Sales’ Greensmith ad agency can create materials to advertise your expertise! Here are just a few ideas we can make into a reality!

  • Add a “Bird-Lovers Welcome” sign to your store
  • Add a Wild Bird category to your website
  • Post some birding information on your facebook page
  • Start a Bird Lovers Club to attract the Bird Lovers in your neighborhood
  • Create a Spring Birding Checklist or a Bird Watcher’s Poster and hand it out with every bird feeder you sell

Merchant’s Picks For February

Want to know what hot items you should have on your shelves for this month? Find out with this list of Merchant’s Picks for February 2017.

Merchant Picks - February 2017

Item NumberItem NameWHY A MERCHANT PICK?
A42 64309Union 24" Poly Leaf RakeStock up now in time for spring cleaning.
C01 CS12501C&S High Energy SuetHelps the birds make it through the cold winter days.
H21 7458Heritage Farms Mini Absolute II Bird FeederGreat metal bird feeder - one of our top sellers!
L07 2647290Lyric Supreme Wild Bird SeedTime to feed the birds.
P95 F2Felco No. F2 Classic Model PrunerStock up now in time for spring pruning.
S70 75651300Miracle-Gro Potting MixThis is the time of year when homeowners begin to purchase new or replant houseplants.
S70 74978500 MiracleGro Seed Starting MixThis is the time of year when when gardeners start planting their indoor seed varieties.
T34 30465Truper Tru-Tough Poly Shrub RakeStock up now in time for spring cleaning.
T70 91391Terra Verde Splash Wand & Nozzle ComboStock up now in time for spring watering.
W12 36105Wild Delight Premium Grade Black Oil SunflowersTime to feed the birds.
W75 DO32RTUHavahart Deer-Off Deer, Rabbit And Squirrel Repellent Ready-To-UseKeep away the deer as they come down to the yards looking for food this time of year.

Successful Spring Lawns Begin With Fertilome

Now that spring is getting close and those nasty weeds will be invading your lawn soon, your friends at Fertilome have a few great products that can set your customers lawns up for success this spring and, at the same time, help you beat the big boxes while actually making some great margins and while offering professional products only sold to the true professionals in our industry. That’s right – to you!

VPG Fertilome does not sell to any mass merchants and helps the independents win with great products! On top of their great margins and protection from the price cutting box stores, VPG Fertilome also pays all of its manufacturing profits back to you, the dealers, in the form of a patronage refund if you hit just $5,000 in purchases during the fiscal year.

First up, let’s talk a little about VPG Fertilome’s top selling pre-emergent –  Fertilome For All Seasons II Lawn Food plus Crabgrass and Weed Preventer. Fertilome’s All Seasons comes in a 20# bag that covers 5,000 square feet. Yes, 20#’s covers 5,000 square feet!

All Seasons is the best crabgrass and weed preventer on the market today because of its preemergent. Prodiamine is the active ingredient used in this great product. It will prevent all seeds (broadleaf seeds and crabgrass seeds) from germinating for 6-8 months depending on weather conditions. This is the ideal product that takes the timing out of when you should apply preemergents. Most other products have that 3 to 6 week window and your customer base is always trying to do things too early (with some competitors advertising “apply now” too early). Crabgrass wins in the end, and you end up with unhappy homeowners back in your store complaining that what they used did not work – they have weeds everywhere. It’s often not the product itself, but when they put it down.

That is the beauty of using Fertilome’s For All Seasons. You cannot put it down too early! When the temperatures start to warm up and the public gets antsy, know you can sell them a product that will still perform all spring and summer for them and into early fall, still allowing your customers to do that important fall seeding.

Next, let’s talk about another very popular product that is widely used. Fertilome Crabgrass Preventer plus Lawn Food. Another great product that will prevent crabgrass and weed seeds for up to 4 months using the active ingredient Dimension. Fertilome Crabgrass Preventer plus Lawn Food is typically the first step of your traditional four step program. VPG Fertilome offers this product in 16# and 32# bags that cover 5,000 and 10,000 square feet, respectively.

Another great selling point of this product, just like all Fertilome fertilizers is the fact VPG Fertilome uses trace elements and micro nutrients still to this day in every bag. You may be asking yourself, what does that mean and how does that help? Your customers will see the difference in their yards, and they will thank you!

Trace elements and micro nutrients are the “vitamins” turf grass and soil are missing, especially in cool season grasses like fescue and bluegrass. In these type of grasses, this nutrient pack will help turf turn shades of green you haven’t seen in a long time, if ever. Fertilome Crabgrass Preventer plus Lawn Fertilizer will definitely make a yard look better, stop any new weeds from germinating in spring, with a lot less work involved for your customers just because you sold them a product that works!

Order Now Using Program Number: V60E1

Provide a Line of Defense with Deer Off® Repellents

Anyone who has dealt with deer on their property knows how frustrating it can be. They forage in gardens and flowerbeds, rub their antlers against trees, bed on your lawn and cause other damage to carefully tended property in their search for food. Worse yet, deer can plague a yard at any time of year, making deterrent efforts seem like a never-ending battle. That’s why Havahart®, a leader in humane animal control solutions, recommends using Deer Off® Liquid Spray Repellents and Weatherproof Deer Repellent Stations to keep deer away.

“Deer rely heavily on their sense of smell to locate food and sense danger. To effectively protect your yard and gardens, you need to devise a repellent strategy that affects those senses,” says Carlos Medina, Assistant Marketing Manager for Havahart®. “By applying repellents featuring ingredients such as dried blood, capsaicin or putrescent egg, you can interfere with a deer’s scent and taste.”

Deer Off® Repellents use scent-based active ingredients to elicit a neurological response from deer that sends them running. Liquid spray repellents also repel by taste – by making their favorite foods taste bad, deer are discouraged from eating.

Deer Off® Ready-to-Use Sprays and Concentrated Repellents are ideal for preventing and discouraging nuisance deer from browsing particular plants on your property. Some benefits of these products are:

  • The highly-concentrated formula containing putrescent eggs imitates the scent of decaying animals and warns deer of nearby predator activity, making them flee.
  • A second ingredient layer of garlic and hot peppers creates burning flavors to make plants inedible to nuisance deer.
  • When the unique, dual-action formula dries, it is odorless to humans.
  • Weather-resistant protection lasts up to 3 months to provide season-long control.
  • OMRI Listed® for use in eco-friendly and organic gardening.

Keep in mind, it is not recommended to apply liquid repellents directly to edible plants. Instead, spray them on surrounding, non-edible plants until runoff occurs.

Deer Off® Waterproof Deer Repellent Stations offer many of the same great benefits of spray repellents, all in a weatherproof casing. Some of these benefits include:

  • Contains 100% dried blood that is easily detectable by deer, triggering their flight mechanism.
  • All-natural deer deterrent is odorless to humans.
  • The rugged housing keeps water out while allowing air to pass through to spread the repellent scent.
  • Weatherproof design provides protection from deer all season long.
  • Thin metal stakes and discreet color blend in naturally with your yard.
  • The encased active ingredient is safe for use near edible plants.

When applying repellent stations, be sure to properly space them (about 4-6 ft. apart) for full perimeter protection. Placing them too far apart may create areas of vulnerability.

“Reducing other attractants in your yard is key to ensuring that your Deer Off® repellent strategy is effective. If you protect some areas, but not others, deer may still view your property as a food source,” says Medina. “Also remove remnants of fruits and vegetables after they’ve been harvested and keep your lawn trimmed. For continued effectiveness, be sure to reapply liquid repellents periodically – especially after a heavy rainfall.”

Whether you need to protect your crops or just your lawn, Havahart® has the solutions you need to deter deer humanely and effectively.

Order Now Using Program Number: W75E1

Espoma: Plan Now For A Profitable Spring Selling Season

Digital Marketing:

Digital has become one of the most effective ways to communicate with your customers and drive foot traffic into your stores. However, this new style of communication is not just taking product or price promotions from print vehicles and placing them on digital communication platforms. The optimum format for these – whether blog entry, email message or Facebook post – is to educate the reader on the selected topic, weaving the associated products into the text and positioning your store and associates as THE experts in any gardening project. That means content is critical to the success of these efforts. Espoma Organic posts blogs weekly and this content is available for you to use in your digital advertising campaigns. Visit the blog at http://www.espoma.com/espoma-blog/.

There is also great video content for you to share and embed in your own campaigns at www.youtube.com/espomavideo.

Ask your Espoma Territory Sales Manager how to get started with this fresh new content.

Late Winter:

There are still sales to be made indoors with the four new Espoma Organic indoor plant foods. These 8 oz. liquid concentrates contain natural proteins and beneficial microbes that provide beautiful results. Each has the new innovative Easy Dose cap for a perfect pour every time with no measuring and no mess.

Watch the Easy Dose video here.

Be sure the new Organic Indoor! Houseplant Food, Organic Cactus! Succulent Plant Food, Organic Orchid! Bloom Booster, and Organic Violet! African Violet Plant Food are all on your winter sets now!

Getting Set for Spring:

Bio-tone Starter Plus:

Talk to your Arett Sales Representative about Espoma Organic’s Bio-tone Starter Plusthe ultimate starter plant food. Bio-tone Starter Plus combines all natural and organic plant nutrients with humates, exclusive Bio-tone Microbes and both Endo and Ecto mycorrhizae. The result is a plant food that grows new root mass very quickly to ensure transplant success. It’s like an insurance policy for your customers, reducing returns and costly replacements.

Final thought:

Soon, there will be new hires that will need training and old hands that might need a refresher on organic gardening products. Be sure to sign up and complete the Espoma Organic Certified Dealer program to train staff. This innovative program is available 24/7 at espomadealer.com to keep associates current on how and why Espoma Organic products can help customers succeed in all of their gardening projects.

Plan now for a profitable spring selling season!

Order Now Using Program Number: E60E1

What Makes Dave Thompson’s Organic Healthy Grow® Different?

Pearl Valley Farms™, one of the nation’s first self-sustaining egg farms, is home to nearly two million chickens. Their chicken litter – based fertilizer, Dave Thompson’s Organic Healthy Grow®, is just one component of full-circle sustainability and vertical integration at Pearl Valley Farms.

Whether your customers are elbow-deep in their vegetable garden or simply enjoying the view from their backyard patio, there’s no denying the power of plants in enriching our lives.

Healthy Grow is proud to provide a full line of fertilizers that are made with only the purest, most wholesome ingredients possible to ensure vigorous growth throughout a plant’s lifecycle. Dave Thompson’s Organic Healthy Grow Fertilizer:

  • Tomato – 3 lb., 6 lb. bag
  • All Purpose – 3 lb., 6 lb. bag
  • Early Start – 3 lb., 6 lb. bag
  • Bulbs & Bloom – 3 lb., 6 lb. bag
  • Tomato – 3 lb., 6 lb. bag
  • Rose & Flower – 3 lb., 6 lb. bag
  • Acid Loving Plants –6 lb. bag

“The Way It’s Made Matters™

Dave Thompson’s Organic Healthy Grow starts simply – with chicken litter from healthy, egg-laying chickens fed a calcium-rich diet. The litter is collected and left to air-dry and break down in an indoor, state-of-the-art, composting facility. Healthy Grow compost is regularly and carefully turned during the 45-day long process to ensure complete aeration, a vital aspect behind promoting microbial growth. The aerobically composted chicken manure is then combined with organic inputs to reach their specific formulation. Many of Dave Thompson’s Organic Healthy Grow products are OMRI listed approved for organic gardening and lawns.

 How Is Dave Thompson’s Organic Healthy Grow® Different?

Dave Thompson’s Organic Healthy Grow controls every aspect of the manufacturing process, raw material, and are committed to independents garden centers.

  • Perfectly designed packaging that sits well at the shelf level
  • Granular, low odor fertilizer that is naturally high in calcium and high microbe activity
  • A competitively priced, high performance product that results in higher margins for you
  • An integrated marketing plan developed to build brand equity and drive awareness in order to boost sales at retail

An Integrated Marketing Plan Designed for Retailers

Healthy Grow has developed a robust integrated marketing plan to increase sales and be a solution provider to you. Their integrated marketing programming, combined with their cost-effective, high-margin product will help drive consideration and trial at the point of purchase. Healthy Grow also provides a variety of additional marketing programs.

  • POP material
  • Hassle free digital Rebate program – Healthy Grow handles 100% of the redemption process
  • Pandora radio advertising
  • Community garden cause initiatives
  • Local television partnerships
  • Digital advertising
  • Social advertising
  • Easy to navigate, mobile friendly website
  • Product locator

These are just some of the tools they have in their arsenal to drive Healthy Grow sales at the retail level. For questions or additional information on Healthy Grow products or marketing, please contact your Arett sales rep or email marketing@pearlvalleyfarms.com.

Order Now Using Program Number: P84E1

Balanced & Fast Nutrition With Dr. Earth® Life® All Purpose Fertilizer

Dr. Earth® Life® All Purpose Fertilizer is a true pelletized and homogenous organic all purpose fertilizer that produces remarkable results because nutrients are released quickly yet continue to feed for several months. The ultra-premium scientific formula provides optimum levels of primary essential plant nutrients, including micronutrients and multi-minerals. TruBiotic® ensures organic nutrients are thoroughly broken down then released in the soil for plant roots to absorb them as they are needed. Feeds for several months. Great for every plant in the garden. This is Dr. Earth’s easiest to use fertilizer and can be applied to the soil without having to be worked in.

Life is infused with Advanced TruBiotic® – consisting of “Five Champion Strains” of beneficial soil microbes and eighteen select strains of ecto and endo mycorrhizae – which contributes to drought tolerance, enhanced nutrient availability, and increased plant performance. The Dr. Earth® probiotics are a most complete “broad-spectrum” bio-active package designed to work synergistically with the raw organic nutrients that make up the Life® formula. This spectacular blend builds soil health, promotes disease resistance, and assists growth for remarkable plants every time.

Dr. Earth® Life® All Purpose Fertilizer is rich in wild-caught Alaskan fish bone meal, wild-caught Alaskan fish meal, valley-grown alfalfa meal, high country feather meal, naturally-mined potassium sulfate, aged bat guano, cold water kelp meal, and MicroActive™ micronutrient-rich seaweed extract (synergistically boosted with 11% micronized humic acids for maximum bioavailability).

Dr. Earth® Life® All Purpose Fertilizer is ideal for providing balanced and fast nutrition for all vegetables, flowers, bedding plants, potted plants, all trees, shrubs, annuals, perennials, and even spot treating lawns.

Order Now Using Program Number: D71E1