We have some bad news for those who believe ants have died off during the cold winter months – they didn’t! Ants often spend the winter in their nesting sites, awaiting the first stretch of warm days. Now that the weather has warmed up, ants are back on the move in search of food. TERRO®, a leader in ant and pest control solutions, recommends using Outdoor Liquid Ant Baits or Outdoor Liquid Ant Bait Stakes to control ants outside before they have a chance to get inside.
“For effective, long-term control of common sweet-eating ants, you need to bait the worker ants – those you see marching in and around your house,” says Stew Clark, Director of Research at TERRO®. “As worker ants forage for food, they are drawn to the sweet liquid in the ant bait. While the active ingredient in the bait will ultimately kill the ants by interfering with their digestive systems, it works slowly enough that the ants have time to share the bait with the rest of the colony. This is the only way to kill the ants you see and the ants you don’t.”
This is a bait product, so expect to see more ants at first — lots more. As ants find the liquid bait, they consume it and drop a pheromone trail back to the nest. This trail lets all other worker ants know where a food supply has been found.
The TERRO® Outdoor Liquid Ant Baits are ideal for large ant infestations, containing 1 oz. of liquid bait per station, or 6 oz. of bait in each box. Additionally, these stations provide versatility in where they are placed. The stations can be used with the provided stakes for placement in the ground, or they can be used without the stakes in areas such as decks, garages or basements. This flexibility makes it easy to place the stations anywhere ants are noticed.
TERRO® Outdoor Liquid Ant Bait Stakes contain the same proven formulation as the Outdoor Liquid Ant Baits. The stakes feature:
A see-through bait window, which makes it easy to tell when the stake needs to be replaced.
A tiered bait pack for increased consumption.
The snap-off tab keeps the bait fresh until it’s ready to use.
Reinforced stake ridges give the stake added strength when being inserted into the ground.
Plastic housing protects the bait from the elements and keeps it from drying out.
When searching for ants outside the home, your customers should look for “ant highways” or foraging trails. Often, these trails are most active during the morning or evening, but ants can forage any time of day if the conditions are right. They should walk around the perimeter of the house and carefully check for ant trails. Some places to check include in and under garden mulch, under rocks and around pieces of wood. They’ll also want to inspect potential entry points to the home, including windows, doors, exhaust vents, faucets and sliding glass doors. Ants may also be trailing up the sides of the home and along gutters.
“The key to successfully using any TERRO® ant bait product is to make sure the ants find the bait, eat it, and take it back to the nest to share it with the rest of the colony,” says Clark. “Be sure to eliminate all other food sources in the area. This will ensure the ants aren’t tempted to eat anything but the bait. Place the ant baits close to ant activity and leave the baits as undisturbed as possible. Lastly, be sure to monitor the bait level and replace them when they’re empty so that ants always have a fresh supply of bait.”
If ants have managed to find their way inside, TERRO® has indoor liquid ant bait solutions as well.
In the fall of 2014, AmericanHort launched a research initiative known as the time as “The Future of Garden Retail.” It became immediately apparent, however, that this project went far beyond the scope of retail alone—it touched each and every part of our industry. It was also clear that the results of this research would challenge us to “Shift” our thinking, our approach to business, and our mindsets about consumers.
The purpose of this project was to look at how our industry could be better prepared for the consumers of the future. To conduct the research, AmericanHort partnered with the Columbus College of Art and Design, which is the oldest design college in the United States. With them, AmericanHort embarked on a journey of discovery and research. The student research team and their advisors—made up of faculty and business professionals—visited garden centers across the country, talked with industry leaders, and visited other non-industry retailers. During these visits they gathered 100s of GBs of video and audio interviews with owners, staff, and customers, took thousands of photos, and collected a wide variety of information on consumers, products, and behaviors. They also conducted a diary study in which they asked individuals to care for plants and document their thoughts and experiences throughout the process.
A key element in the project was the use of Design Thinking as the research approach. Design Thinking is utilized by many other industries for this type of research and is defined as solution-focused exploration. Instead of starting with the problem, it starts with the goal (for example, attracting new and dedicated consumers, re-engaging the old, and taking the shopping experience to a new level.) Design thinking is a process that focuses on what is happening, why it’s happening, and then explores simultaneous, holistic options that would achieve the described goal. The research also focused on qualitative data, which characterizes observations rather than giving them a number.
All of the data gathered through the research was distilled into what we know as “Insights and Recommendations.” Insights are broad statements that describe the area of potential while recommendations are the actionable items. (The nearly 30 insights are now available in a downloadable PDF at AmericanHort.org/SHIFT). The SHIFT insights reach into all aspects of business, from the language you use with the consumer to how you merchandise your products, retail layout and policies, marketing, understanding consumer buying motivation, and creating a powerful customer experience. With all of this ground to cover, the question then becomes how do we put it into action?
SHIFT in Action
In addition to webinars, educational sessions, and information available on SHIFT, AmericanHort is offering a unique learning experience called “SHIFT in Action” during Cultivate’16. SHIFT in Action is an interactive and guided learning experience which takes you away from the day to day and puts you in the center of the action and the heart of the consumer. Through this experience you will spend a day at Easton Town Center (one of the leading retail outlets in the country) learning and identifying the SHIFT insights applied at various stores. With a small group of colleagues and a knowledgeable facilitator, you will dive into a robust resource guide, which places the SHIFT insights side by side with how renowned retailers are implementing them. After identifying the correlation, you will uncover how the concepts translate to your business and lay out a plan for implementing them. You will also walk away with activities and information on how to facilitate a similar discussion with your team and colleagues, so that you are all speaking the same language as you move forward.
By Abby Kleckler
Managing Editor, Lawn & Garden Retailer
Businesses can change a lot in 35 years. What started as a single greenhouse growing produce has turned into a 15 greenhouse operation that grows 90 percent of the plants in its retail store.
Baker’s Acres Greenhouse & Garden Center is owned by Chris and Nancy Baker. Around 2007, their son Nick and his then-girlfriend Pamela started working at the business. The rest is history, and the now married pair run many of the daily operations.
The seasonal business is located in rural Alexandria, Ohio, with a population of approximately 500 and a half-hour drive from Columbus.
“We get a big draw for people who need to come out just that one time a year and get all the stuff that they can’t find at other places,” Pamela says. “Making sure people know what they’re doing when they walk out our door is how we want to differentiate ourselves.”
Baker’s Acres has come up with many ways to make it easier for customers preparing for their one big shopping trip, and those who are more frequent visitors.
(Still) Growing Categories
Customers come in looking for some tried-and-true favorites, as well as some newer trends.
“Succulents just continue to be kind of out of control, and people are crazy for them,” Pamela says. “They want to do stuff with the succulents that they see in magazines, and we’re just always trying to guide people to use the right growing conditions for all our material.”
The key to success at Baker’s Acres is not only showing people what visually goes together but also what goes together care-wise.
“We don’t want people to walk out of our door and fail because we didn’t give them the advice they needed,” Pamela says.
The annuals program is the largest category at Baker’s Acres and, in particular, Pamela says they continue to see year-over-year growth with their 4-inch pots.
“Our 4-inch container program is just big. It has always been our No. 1 seller,” she says. “I think containers continue to be a big thing that people do, judging by how much we sell for containers.”
Pamela and Nick also get a lot of business from combination planters and, particularly, special order combinations for customers.
There is no doubt peppers are hot, but it’s actually all edibles and herbs that continue to have increased sales.
“We have heirloom stuff, we have weird things that you can’t find anywhere else, so that continues to be a draw,” Pamela says. “The herbs also in the past couple years keep going up. Usually herbs are one of the first things people come in asking for and wanting.”
Into the Night
The most popular annual event at Baker’s Acres has roots that go back many years: a night sale.
“My in-laws started that long ago, and they called it the All-Night Sale, and they literally stayed open all night long,” Pamela says. “The way my mother-in-law used to do it was that she would have a different sale every hour to keep people coming in.”
The event was always on the Friday of Mother’s Day weekend and then they would cap it off Saturday morning.
Over the years, the event, however, has evolved.
“The past couple years we’ve pushed it to the end of May, so the weather can be slightly more reliable,” Pamela says. “Also, there became the issue of, ‘Why are we selling our stuff on sale on Mother’s Day weekend when we’re always super busy anyway?’”
In addition to a new weekend, the night sale now takes place from 8 p.m. until 10 p.m. on a Saturday night, and it has turned into quite the party.
“Nick’s dad is in a band, so they come and perform, and last year we did a beer tasting,” Pamela says. “We get a food truck to come, and we have a local garden club that comes in and does free baked goods for people.”
All plant material is sold at 10 percent off and Pamela says they have people lined up for the checkout by 8 p.m. all the way out the door waiting to make their purchases.
“It’s turned into a really fun thing for people to come and do,” Pamela says. “We’re getting a lot of first-time customers for it. People bring friends, and it’s just crazy.”
Many customers have a substantial drive to get to Baker’s Acres, so the business has found a way to utilize their website to help these shoppers plan.
Instead of relying only on a printed catalog every year, Pamela, a self-proclaimed “tech nerd” thought of a different idea.
“We made ourselves a database that we use in production, and what we ended up doing is linking it to our website,” she says. “The website stays current and is updated nightly, so as soon as we find out we’re not going to have something, we go in and mark it ‘not available’ in the database, and it’ll update on the website.”
Even when the store isn’t open for the season, people can go online and see what’s in the pipeline, complete with photos.
Then once everything is stocked and ready at retail, the team marks everything available in the database and, therefore, on the website.
As soon as it’s sold out for the season, this is reflected online as well.
The benefits are not only for the customers but also for Pamela and Nick on the backend.
“Nick and I have great help once we go to Cultivate and to trial gardens or wherever and start planning out the whole new season because we have everything right there in front of us: when it was available, so we know if we need to start things early, and then also when it sold out,” Pamela says. “Did we need to have more? Did we have too much? That kind of stuff.”
Door Buster Ideas
Baker’s Acres is always thinking of ways to create hype through e-mail blasts and newsletters. Some of these ideas are just to get people in the door while others are for the most-popular items.
“We do a lot of loss-leader events. We find a good deal at our perennial wholesaler and then we bring in a ton of that one item,” Pamela says. “We sell it basically for cost and then get the customer to come out and hopefully buy other things.”
An e-mail blast tells people a day, time, price, and limit.
“It creates this sense of urgency that they’ve got to get there and get it,” Pamela says. “One year, we did peonies and we did them the weekend after Mother’s Day and it’s kind of the iconic Memorial Day flower, so that was insane. We brought in 150 and they were gone before noon that Saturday.”
Baker’s Acres is trying something new this year based largely off of a hobby for Nick and Pamela.
“One thing we noticed in the craft beer industry and some other industries, and it’s just kind of exploding, is creating this buzz about a release day,” Pamela says. “A brew is coming out and they’re going to release it on this day, and that’s the day you got to get there and get it or it might be gone.”
Why not do the same with plants?
“We’re going to try to incorporate that this year with some of the things that people just have our phones ringing off the hook about,” Pamela says. “We’ll do an e-blast for them and say, ‘Here’s the first day it’s going to be out, the full selection, so come and get it.”
One of the most highly-anticipated crops that Pamela sees great potential for a release date is a coleus, bred by Chris Baker.
Other hot items are succulents and tomato plants. The timing might be tricky, according to Pamela, but she’s excited to see the results.
“It’s something that’s working for a specialty niche of retail even though it’s something completely different,” she says. “We tend to have that draw for people who come in for this, that or the other thing. They call all year and want to know when it’s going to be ready, so now they can stop calling, write it in their calendar and not have to worry about planning their trip based on a phone call.”