Espoma Organic Innovates Liquid Plant Food

outlook_e60b_bannerThe liquid plant food category has been virtually unchanged for a decade or more. On the synthetic side, there have been simple products that can be high in soluble salts. While these products do get the user to water, the high salt content can sometimes be potentially harmful to plants. On the organic side, the selection has been limited to mostly fish and seaweed materials. These can produce good results, but the user experience particularly as it relates to odor can be less than ideal.

Keep Calm – There is a Paradigm Shift Going On.
Espoma Organic announces the introduction of three new liquid plant foods that will forever change this category. New Start!, Grow!, and Bloom! These three new products will be showcased at the upcoming Arett Sales Open House in Atlantic City.
Scientifically proven to grow bigger, better plants with larger blooms, these liquid plant food concentrates begin with better ingredients that provide superior results:
  • Natural Proteins
  • Kelp Extracts
  • Humic Acid
  • Carbohydrates
  • Millions of Beneficial Microbes
Start! – Use at time of planting and early feedings to help plants become established and reduce transplant loss. Start! is specifically created with phosphorous solubilizing microbes that help to quickly grow plant root mass for better plant performance.
Grow! – Promote growth with natural plant nutrients and millions of microbes to help grow larger plant size and deep green foliage. Grow! also helps the plant produce larger root mass for a better, stronger and more productive plant.
Bloom! – Natural plant nutrients including abundant kelp, boron and millions of beneficial microbes encourage more and more beautiful blooming for vibrant color and better yields on fruiting vegetable plants.
All will have the high quality and colorful shelf presence you have come to expect from Espoma Organic. They will be packaged in sleek, ergonomically designed, colorful shrink sleeve bottles. And there is an off shelf display option that will help you merchandise with live goods in the greenhouse or nursery to encourage tie in sales.
But the innovation doesn’t stop there. The products will feature our exclusive easy dose cap that pours the prefect amount without any measuring or mess! Simply flip the bottle to fill the Easy Dose Cap chamber for the first application, fill the watering can with the premeasured dose, add water and feed your plants. The Easy Dose Cap measures the right amount of concentrate every time so there is no measuring, no mess, and no unpleasant aroma on your customer’s hands.
The new Espoma Organic liquid plant foods are truly something new. They are created with the best liquid organic plant food ingredients and beneficial microbes to produce superior results for your customers. Their vibrant, colorful packaging will stand out from the crowd and have the new exclusive Easy Dose cap for a superior user experience. And they are backed by over 85 years of experience in the field of organics. Be sure to include these in your plans for the 2016 season.
This product is available for ordering in mid-October.

State Of The Industry Survey Highlights Top-Performing Sales Categories

outlook_a01u_bannerToday’s Garden Center’s 2015 State Of The Industry survey was conducted in late spring, and was targeted to independent garden center retailers. More than 375 people participated in the survey, which asked a wide range of questions covering topics such as year-over-year sales, performances in specific categories and store departments (plant and non-plant), financial health and marketing efforts.

One section of the survey asked participants to rate their year-to-year sales from July 2014 to June 2015 in several categories. Here are some of the highlights from their responses:
  • The most reported sales increases were in the following categories: growing media/mulch, pottery, organic fertilizer, organic pest control and gifts/home accents.
  • The most reported sales decreases were in the following categories: conventional pest control, garden art, conventional fertilizer, pottery and water gardening.
  • There are still a number of products or categories that many garden centers are not carrying, including furniture, water gardening, birding and holiday items.
This year’s survey also asked an open-ended question about the categories that experienced the highest increases and decreases in sales this past year.
  • Gifts and accents rated high in sales increases, with a particular focus on women’s fashion and accessories, jewelry, fairy gardening and wine/beer making supplies.
  • Pottery, including large outdoor pots, also ranked high in sales increases.
  • In terms of the highest decreases in sales, fountains and statuary took a hit this year, as did pest controls and fertilizers. In the latter categories, some respondents said the elimination of conventional materials was a big reason for the drop in sales, as organic materials may have sold well, but not enough to make up the difference.
A white paper covering the entire State Of The Industry survey will be made available in August. You can also visit to find more State Of The Industry information, including analysis from independent garden center consultants.

Planning Your Trip To The Arett Sales Open House


Need To Register & Get To The Arett Sales Open House?
This year’s Open House will be bigger and better than ever before – that’s why it’s The Can’t Miss Lawn, Garden & Home Show Of The Year!
Registering and getting there is simple by using our easy to use website –
Register Online Today!
Log in using your Serial Number/Password or Customer Number/Zip Code.
You can find this information on your invitation envelope.
Be Sure To Book Your Room
Choose from 2 great hotels and register through our Convention Hotel Service AC Hotel Experts. It’s easy and fast. You just need your credit card to reserve today. offers directions as well as air, bus, and train information for your travelling ease.
Flying in? Arett Sales offers a free shuttle to and from Philadelphia International, Atlantic City International, and Trenton-Mercer Airports. Must be reserved by August 28th! Download the Airport Shuttle Service Reservation Form, fill it out, and return it by fax today.
As always Arett Sales customer relations is here to help! If you need any assistance please call 800-257-8220800-257-8220 FREE.
See you at the show!

Arett Sales’ Open House Sneak Peak

outlook_a01s_bannerArett Sales Open House – The Can’t Miss Lawn, Garden, and Home Show of the Year will have hundreds of new items on hand to see, new vendors to visit, and many show-only specials. Here is a small sampling.

outlook_a01s_body1Terra Verde, the trusted brand that independent garden centers and hardware stores have known for the last 25 years, is pleased to introduce their new Terra Verde Home line. This exciting line of outdoor living furniture, benches, wheeled goods, planter-brackets, and decorative accessories is designed with a modern twist to classical designs that will surely appeal to today’s consumers. All products in the Terra Verde Home Collection are made with the highest level of quality and craftsmanship and are offered at exceptional values available exclusively to the independent garden center and hardware trade.
outlook_a01s_body2Surreal Planters from Nature Innovations are durable, fade resistant, light, and portable. Perfectly formed for planting and incredibly realistic. Painted to match the appearance of natural birch or white oak. Integrated drain hole allows for both indoor and outdoor use. Made in the U.S.A.
Espoma has an exciting new line of organic liquid plant foods in easy to feed bottles: Organic Start, Organic Grow, and Organic Bloom (read more about them here). In addition to these products, Espoma is also introducing their new Organic Moisture Mix, Organic Earthworm Casings, Organic Chicken Manure, and Organic Alfalfa Meal.
Bonide is offering their new Revenge Fly Beater and Odor Reducer, Bonide Rat Magic, Go Away! Scent-inal Deer Repellent, Liquid Plant Foods, Garden Rich Root & Grow Liquid, and Farm and Ranch Fly Controls. Bonide has also repackaged their houseplants line of products: MiteX, Eight Insect Control, Leaf Shine/Moisture Guard, and Insecticidal Soap.
The new Preserver’s Select line, from Jarden Home Brands, features everything the gardener needs to start, grow, and harvest. Consists of all natural and organics products combined with heirloom seeds. This will surely be a hit especially among the “I want the easy way” and “canning” customers.
New England Pottery is offering 71 new items, including new metal, medallion, and tempera planters, plus their new Trending Decor Collections: Modern Zen, French Flea Market, Exotic Escape, Southern Charm, Coastal Retreat, Backyard BBQ, and Garden Shop.
Syndicate Home & Garden is offering new Self Watering, Never Dry Planters, Terrarium Kits that also make great gifts, and their New Modern Cork Planter made of aged cork applied to all-natural concrete that will surely be a hit among the “trendy” customer.
Classic Brands is offering a new line of feeders called “SureFill No Spill Feeders” that feature easy fill systems with no spilling or mess.
The Nuttery has four newly-designed, innovative, high-capacity feeders in colors that surely will be a hit!
Sloggers has a great new collection of Chicken-print shoes.

Here are some NEW VENDORS you will surely want to check out while at the show.
Gold Coast Sunwear – Division of Peter Grimm Hats is a new, exciting collection of functional and fashion head wear to protect the head from the sun’s powerful rays.
Harvest Lane Honey – Provides the amateur back yard beekeeper all the necessary products needed to start this hobby. Don’t miss out on this exciting new trend that customers will be looking for in your stores.
outlook_a01s_body4Smart Living Home & Garden – A leading manufacturer of solar powered garden products, providing high quality, innovative solar powered items for the home and garden. They offer solar décor, lighting, water features, and pumps.
Purely Organic Products – Provides organic fertilizer, soil enhancement, and plant management products. Purely Organic Products offers Lawn Food, a natural fertilizer, their Solo Packs All-Purpose Plant Food, and proven, natural products.
Hydretain – An amazing NEW product that cuts watering up to 50%! Hydretain was only offered for commercial use by golf courses, nurseries, sod farms, and top landscapers, but now is available to homeowners.
outlook_a01s_body5Allsop Home & Garden – A great new line of solar lanterns, solar glass, innovative garden tools, and much more.
Hacienda San Carlos – Offers a beautiful new line of Mexican clay chimineas, fire pits, and hand-painted spring and holiday luminaries, made up in a variety of styles, colors, and sizes.
outlook_a01s_body6Chive Wholesale – A great new line straight from the UK made up of very innovative, cool, and unique planters, vases, and flower pots that compliment any setting from classic to contemporary. Made up of a versatile array of media, including glass, plastic, aluminum, porcelain, and ceramic.
In addition to all of the new items and manufacturers at the show, there will be educational seminars by Tom Shay and Kyle Lacy, as well as plenty of money-saving opportunities with our Show-Only Specials, including Wild Cards, Closeout Buys, N5%, Doorbusters, New Biz Rewards, and more!
Don’t miss the Arett Sales Open House! Register today!