The holidays are quickly approaching and, as a retail garden center, you are either planning or have plans in place to create your holiday wonderland! Your trees will be well-decorated, your ornament displays will be grand, outdoor décor will be plentiful, and the scents of the season will overpower your senses. Now what?
Bayer Advanced™ continues to work with independent garden centers to become a better business partner. Their goal is to help you grow your business. That’s why they’re constantly developing ways to give you more of what you need – innovative products, customizable programs, plus the expertise, education and support to help your business thrive.
Display artificial Christmas trees in a dedicated space in your store where you can show 10 to 12 trees undecorated. Show mostly trees with clear lights as that is the most popular, but add one or two with multi lights so the consumer has several options. Offer a few different sizes as some customers may be looking for a smaller tree to display on a table. Clearly tag the trees with the height and width to help guide the customer in choosing a tree that will fit into the space where they want to display it in their homes.
Cross merchandising refers to the display of opposite and unrelated products together to earn additional revenues for the store. Products from different categories are kept together in one place for the customers to find relation among them and make additional purchases. For example, next to your display of wreaths, you may want to place a display of wreath bows and easels so that the customer can add a bow to their wreath or an easel if they are buying a wreath for a cemetery. Cross merchandising helps the customers to know about the various options which would complement their product selection, such as decorative pottery next to plants. Cross merchandising makes shopping a pleasurable experience as it saves the customer precious time.
Offering the right product mix is the key to successful retailing. Source products according to the latest trends and season. Be informed on the age and demographics of your customers. If you have lots of young families with children moving into your area, you may want to offer more youthful products that the kids would enjoy seeing. If your customers are beginning to retire, you may want add products that are easy to use.
LED (light emitting diode) light sets continue to gain market share because they offer energy savings and the ability to connect many sets together. The use of LED lights in outdoor displays is very effective. Outoor, LED lights are vibrant in color. LED styles include C3, C6, C7, C9 and mini lights, and lights are available in string sets, icicle sets and net lights Some consumers find the LED lights when used indoor to be somewhat harsh to the eye; we recommend using the LED nub lights for indoor decorating.
Halloween as a category has continued to grow and if Halloween falls on a weekend, sales are very healthy. Good Tidings offers a great assortment of Halloween and Fall merchandise, from orange and purple mini lights, to pumpkin carving kits to scarecrows and fall wreaths. Stock your shelves with spiders, ghosts and ghouls and add a few witches and goblins to create an eerie display that your customers will enjoy.