Merchandising Made Easy With Stokes Select® Birding Products

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A Complete System of Wild Bird Feeders, Hummingbird & Specialty Feeders, Accessories, Books, Nectar and Seed Products Certified by Nature Experts,

Don & Lillian Stokes

Hiatt Manufacturing, Inc., along with Don and Lillian Stokes, America’s #1 birding experts, have created the most complete bird feeding system available. The innovative technology, original design, and unprecedented quality of the Stokes Select® products, combined with the birding expertise of Don and Lillian Stokes, have allowed Stokes Select to make a strong entrance into the birding and nature market.

The Stokes Select program lets you choose a coordinated line of the most popular Stokes Select allows you to provide your customers with a bird feeding system designed specifically for bird feeding success and products tested and certified by America’s most trusted birding team, Don and Lillian Stokes.

In addition to the complete Stokes Select program, Hiatt Manufacturing, Inc also brings you Belle Fleur® Wild Bird Products. This is a collection of feeders, specialty poles and brackets developed utilizing many of the same features as Stokes Select, but bring additional color and decorative elements to your total wild bird

All products are labeled with bird feeding tips as well as specific product features. The packaging also displays photographs of birds the feeder attracts, seeds to use with the feeder, and accessory and hanging options for the feeder. Many items are available individually, attractively packaged for easy gift-wrapping or gift giving, and a portion of the profits from each Stokes Select product goes to bird habitat and conservation.

Additionally, the Stokes Select & Belle Fleur programs include a number of merchandising display packages. The displays are quickly noticed for their bright and colorful signage. The simplicity and ease of the Stokes signature “Easy Steps to Bird Feeding Success” outlined on each display attract birding beginners, seasoned experts, and even gardening enthusiasts. The clear and helpful advice on each display and product package ensures that Stokes Select and Belle Fleur product sells itself.

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Hiatt Manufacturing, Inc makes it easy for retailers to successfully carry birding products by simplifying and solving a number of retail challenges. Understanding that stores have different needs and capacities means developing a number of merchandising display options. Hiatt Manufacturing, Inc has many options for all sizes and types of stores.

We have a selection of planogram options ranging from 4-ft to 16-ft assortments. In addition, we have floor displays that may be placed in-store, in a garden center or used as part of an end cap to encourage additional sales in high traffic areas. The assortments and displays are expertly designed to showcase the complete line of bird feeders, birding accessories, and Stokes books.

We also offer an assortment of in-store solutions – including deck rail and bird pole displays, signage, and off-shelf hangers/holders.

Education

Part of successful retailing is customer education. Customers have a lot of questions, but most stores don’t have the manpower to answer all of them. Let the products answer the questions and help the customers educate themselves with the Bird Feeding Answer Center. The bright and attractive display signage features an easy-to-read chart showing customers which feeders and seed attract certain birds.

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The signage also features bird feeding tips from Don and Lillian Stokes, the birding experts behind Stokes Select®. Beautiful full-color photographs offer helpful product combination suggestions. The signature “Easy Steps to Bird Feeding Success,” however, will catch your customers’ attention first. The four-step approach to bird feeding showcases the ease and simplicity of making the right birding purchase. The four-step process attracts customers to a program, a structured buying guide that will result in return sales.

The key to merchandising bird feeding products is to remember that once you help a customer feed birds successfully, you gain a customer for life. Every display, product, and sign is geared toward results. Hiatt Manufacturing, Inc, with our brands Stokes Select® and Belle Fleur®, has worked hard to ensure that when you carry our products and merchandising systems your store enjoys retail and sales success.

Order Now Using Program Number: H58B1

Preserving The Magic of Spring

SevinSpring is the magical season that rules over the months of March thru June, brushing away the brown of winter and revitalizing us in the youth of vibrant colors. With the milder winter across the U.S., this year’s spring season has been a longer and particularly brilliant growing season, allowing for beautiful green lawns, blooming flowers, and lush vegetable gardens.

Residential vegetable gardens have seen a resurgence in the past few years, with more families enjoying the fresh crispness of home grown asparagus, artichokes, zucchini, yellow squash and bell peppers, to name a few. Gardening is an activity the entire family can enjoy, whether you’re into the feeling of the dirt in your hands, satisfaction of watching the first seedlings take root, or the healthy benefits of the bountiful harvest, young and old, there is a job for everyone.

The signs of spring are all around us: people enjoying the warmer weather everywhere, fascinating lightning storms across the Midwest, snow memories beginning to fade, butterfly populations exploding, swimming pools in use again, and songbirds singing their sweet tunes. Spring brings us outdoors and together with family and friends.

There is no rose without a thorn, however, and spring is no exception. Spring also brings out damage-causing and killer insects that can devastate an otherwise perfect garden oasis.

Few things are more frustrating than harmful insects that won’t leave you or your garden alone. There are a variety of products that can help protect lawns and gardens from insect destruction including the environmentally friendly products from Sevin. Sevin products protect plants from the outside without penetrating the plant tissue, allowing for use up to the day of harvest. From grubs that attack the lawn, to aphids who eat through roses, to Japanese beetles and white flies that destroy budding vegetables, and ticks that can cause Lyme disease, Sevin products protect them all.

Consumers and professional have trusted Sevin products for over 50 years. Sevin provides consumers with the broadest spectrum of control, killing more leaf-eating and sucking insects in more places. Available in all consumer preferred forms, including the easy-to-use dust in a convenient shaker bottle, liquid forms in both RTU for spot treatments and concentrate for larger areas, as well as the perimeter barrier and broadcast spectrum granules that cover up to 8,000+ sq. ft.

So, grab that garlic, salt, and pepper, add to the freshest vegetables available, and enjoy the spring lushness and bountiful harvest. Mostly, enjoy some family time, while you love your yard and garden again.

Order Now Using Program Number: G94F1

One Touch™ Fan Nozzle by Dramm

outlook_A01_banner.jpgDramm introduces a line of watering tools, allowing you to water with ease. The new One Touch™ line gives you complete control of the water flow with a move of your thumb. Simply move your thumb forward to water and move your thumb back to stop watering, saving time and water when you move from plant to plant. It’s a great item to have in water-restricted areas and for arthritic hands. The new One Touch™ Valve is now available on Dramm Rain Wands™ and hand held watering tools.

The One Touch™ Rain Wand™ comes with Dramm’s classic 400 Water Breaker® that creates a shower for flowers. It also comes with a new rubber over mold that protects the natural wear-points when dragging the Rain Wand™ around grass and concrete. Sandra Gerdes from the test garden at Better Homes & Gardens Magazine says, “With all the watering we’ve had to do this summer, I really appreciate the One Touch™ Valve with its easy thumb control.”

The One Touch Shower & Stream™ has been officially tested and recommended by the National Home Gardening Club! The National Home Gardening Club is a community of gardening enthusiasts sharing tips and advice on gardening. The One Touch Shower & Stream™ received a 98% approval rating and 9.8 out of 10 gardeners approve and recommend this product.

Arielle Smith says, “We’ve been in the midst of a persistent drought all summer – I’ve learned to resent the constant watering. Voila! Then Dramm shows up – and in my favorite color, no less! Suddenly, watering is fun again! The Shower and Stream is easy to use and lightweight.”

The One Touch Shower & Stream™ has two pattern options: shower, a cascading flow of fine water droplets that will not harm your plants, and stream, a concentrated jet, powerful enough to wash even the muddiest sidewalks. Delia Drudge says, “The shower setting did not even damage one petal on my flowers or rosebushes and was easy to direct. The stream easily cleared leaves form my driveway. The items felt like a tool, not a toy.”

For 2014, Dramm continues to expand the One Touch™ line with the new One Touch™ Fan Nozzle. The corrosion-proof head creates a precise and gentle water pattern that won’t harm delicate plants and seedlings – Great for watering containers, plants and shrubbery.

All of the new One Touch™ products fit comfortably in your hand, are made with heavy-duty metal and are available in Dramm’s six bight colors that will no longer be lost in the lawn: red, orange, yellow, green, blue, and berry.

Dramm has added a Facebook page. Please send pictures of Dramm products in your store and we will post them on the Facebook page. Please send pictures to jreinhardt@dramm.com.

Dramm has been making professional watering tools for nurseries, greenhouse growers and avid gardeners for over 65 years. Dramm strives to produce products that save time and energy while providing quality products that will last a lifetime. For more information about Dramm visit us online at www.dramm.com and join our Facebook page!

Order Now Using Program Number: D40E1

Choosing the Right Pump for Your Water Feature

outlook_A01_banner.jpgBy Todd Rosendahl and Victor T. Romero

This article will help you determine what size pump to use and which pump is the most energy-efficient for your pond or water feature. Whether you own or maintain a pond, fountain or an elaborate waterfall, one of the most important factors is determining the right size pump to ensure a sufficient amount of water circulates throughout the entire feature.

First, you must determine how many gallons of water your feature can safely hold. Most professionals use the following formula: (Length (ft.) x Width (ft.) x Avg. Depth (ft.) x 7.5 = Total Gallons). A circular pond should be measured (Diameter (ft.) x Diameter (ft.) x Avg. Depth (ft.) x 5.9 = Total Gallons). Most pond and fountain pumps are classified by GPH which stands for Gallons Per Hour, so if your pump has a GPH of 500, then it should be able to pump 500 gallons of water every hour; however, there are a few other factors to consider before you decide to purchase your pump.

Keep in mind; it’s always better to have a bit more GPH as opposed to less. If the pond is 500 gallons and you are pumping water through tubing or PVC pipe, every 10 feet or any bends in the pipe create friction loss. You also have to take into consideration how high up you are pumping the water because this will also reduce the flow rate. So if you have a 500 gallon pond and you select a 500 GPH pump, you will most likely have a low flow rate output and you may need to invest in a stronger pump.

Although there are many ways to calculate which pump is best for your pond or water garden, it becomes very simple if you follow a standard rule of thumb which is; water feature pumps should turn over your pond water at least 1 time per hour.

After you have determined the right size pump for your water feature, now it’s time to determine which pump will save you the most money in energy costs. To determine which brand of pond pump is the most energy efficient, most professionals use the following formula: (Divide Gallons Per Hour by Watts). Most pond and fountain pumps will have this information on the packaging. The pumps with the most gallons per hour per watt will save you the most money. For example, if pump “A” has a 350 GPH and uses 25 watts and pump “B” has a 400 GPH and uses 32 watts, pump “A” is more efficient because it will give you 14 gallons per watt and pump “B” will only give you 12.5 gallons per watt.

If your pump is not strong enough, you will have several problems develop slowly within your water feature such as the following; algae, sludge, and organic debris will eventually build-up, your pond water may become murky and develop a foul odor, and mosquitoes will be able to nest on the surface of the water. Sufficient water circulation and aeration is the key to avoiding these problems and maintaining a healthy, balanced eco-system for your backyard pond or water feature.

Marchioro USA Moves To Georgia

SevinMarchioro Spa is a family company located in Castelnovo, Italy. The company has over 50 years of history as it was founded in 1957 by Gerardo Marchioro, the father of the current president of the company, Domenico Marchioro. The company operates two additional distribution locations; Marchioro France, near Paris, and Marchioro USA Inc, in New Jersey. Marchioro USA is moving its facility from New Jersey to McDonough, GA, on August 1, 2013. The new facility has 50,000 sq. feet and has 13 shipping doors.

The company started as a producer of injection molded products in plastic materials for various purposes; in the food industry with teaspoons for ice-cream, in the medical sector with syringe covers, mechanical precision, building, furnishing, household objects, ornithology, gardening, etc. At this time, injection molding was considered a pioneering activity. The company quickly became one of the few companies able to provide its customers with a complete service, from the idea to the finished product with innovative and often unique solutions. During those years, the company achieved success and received recognition for its ideas and innovations.

Over the years, the production continued to become more specialized: there were two principal areas of the company’s activity; small animal and garden. Processes of metalworking and rotational molding were added to the factories. Within the two fields in which the company currently operates, the company has become one of the key players on an international level.

Company Philosophy

  • Maximum care and attention to the product and its needs in the market and the client.
  • Innovation and quality for the best possible price.
  • Particular attention to the human relations, working as a team, enthusiasm, collaboration, and taking the business seriously.

The company exports more than 80% of the products to over 63 countries all over the world. The product range consists of over 4,000 items which are all developed and produced internally. This enables the company to offer exclusive and innovative products to their various clients with their corresponding requirements; from the product concept to its delivery to retail with particular care to presentation and communication. The raw materials used are all of top quality and the products are guaranteed for at least 12 months. The product range varies from a full line for both the pet industry as well as the garden industry, all of which are presented in two different catalogs.

The garden line is comprised of different products for garden and hobby use, such as pots and flower boxes of all shapes, colors and dimensions produced either with the injection or rotational system with capacities of up to one thousand liters.

New Products
Marchioro has several new products in their spring selection. The Kalla and Kepler line of pots have a slick European style and come in bright trend colors. The Eiger line has the look and THE FEEL of real stone. They are made with built-in fill spouts and have self-watering features. Sally is a new movable, rotation molded garden patio with a water reserve. An optional stand and wire system makes this the complete unit.

Marchioro uses only high-quality, low-density polyethylene. Marchioro plastics contain UV inhibitors that allow for 8000 hours of exposure (Middle Europe) according to ASTM G 26. The products are also resistant to a large temperature range.

Marchioro offers a 36 month consumer replacement warranty on all garden pottery and accessories. The warranty covers any and all defective issues pertaining to discoloration of product or breakage of product. Warranty is on valid for all normal use situations and proper drilling is required for breakage warranty to be in place. Customer must maintain original sales receipt as proof and date of purchase.