As the Holiday Season is here, we start to review and take into account what has unfolded in the world of Lawn and Garden in the previous year. Two issues always seem to come to the forefront: Where did my margins go? Which lines are being sold in the mass merchant channels?
It is a reality that we all face every day in this ever changing industry. Let’s be honest, you do not have the buying power to compete with the retail giants, go head to head with them on price and win with the same exact sku’s while making an acceptable margin. And when you do sell the customer one of these “mass merchant product lines”, you can win that day with the knowledge you have…but are they going to come back to you and buy it again? Or, are they going to take your knowledge, save a few dollars and buy the same product again and again when they are grocery shopping at a mass merchant to save a trip in this busy world? Think about it…that is the way the world is today. Loyalty is a hard trait for some to come by.
There is an answer for you though. It’s called VPG. Since 1968, VPG, the makers of ferti•lome®, Hi-Yield® and Natural Guard® has been the independents friend. VPG is a full line of fertilizers, insecticides, fungicides and pre/post emergent herbicides that ONLY SELLS TO INDEPENDENT GARDEN CENTERS, FEED MILLS, HARDWARE STORES AND FARM AND RANCH STORES. By the way our company is set up we are committed to the loyal owners, managers and employees that have built us over the years…we actually appreciate the hard work you have done and continue to do to be successful!
Let’s talk about the other part, margins! We, at VPG, believe that it is still ok and accepted in this world to make money! Why should independent owners have to make less on a product because certain companies choose to “give” their product away to the mass merchants? At VPG, we offer equal to superior products and equal to better pricing with larger than normal margins
Go walk your mass merchant competitors. Look at their selection and their pricing. Make mental notes of which companies are catering to them. Notice their retails are very near your costs. If you have had enough and want to take your chemical section back to being a money maker and a difference maker…think VPG.
VPG, the makers of ferti-lome®, Hi-Yield® and Natural Guard®, is 100% patron owned manufacturer of lawn and garden products, providing you with Local Solutions for Local Problems™.
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